BRC RAMS : April 2019 – March 2020
If you love Joburg, 947 loves you.
If Joburg is South Africa’s heart, then 947 is its racing
pulse. We’re here to keep you in sync with the city and
get you moving to your favourite tracks all day and all
night.
Let Alex Caige wake you up with a smile, then sit
down for breakfast with Anele and her always-
entertaining crew. When you get to work, we’ll be
there to bring the beats and the city’s hottest
happenings, courtesy of Ayanda MVP. Catch a lift
home with DJ Fresh and Mantsoe, then just as you
knock off, it’s time for Zweli to step up and keep
things going till the early hours.
And we’re not just all talk – join us on your favourite
social sites for hilarious videos, competitions and
more! We’re also proud to bring you the most epic
party of the year and Gauteng’s biggest racing event –
Huawei Joburg Day and the Discovery Ride Joburg.
Tune into 94.7 FM every day and never miss a beat!
947 is the biggest
regional commercial
radio station in
Gauteng.
Source : BRC RAMS, Apr 2019 - Mar 2020, Gauteng
,
86% of the 947
audience are in
SEM 7-10.
Source : BRC RAMS, Apr 2019 - Mar 2020
89% of the 947
audience are
employed on a
full or part basis.
Source : BRC RAMS, Apr 2019 - Mar 2020
947’s website had
over 700 000
pageviews in May
2020.
Source : Google Analytics, Triton Digital
Source : BRC RAMS, Apr 2019 - Mar 2020, Gauteng
Following sister station 702, 947 boasts the second highest average household income of all stations
in Gauteng
7,619
7,633
8,258
8,522
13,985
14,196
16,045
19,473
23,049
25,122
27,367
34,169
R0 R10,000 R20,000 R30,000 R40,000
Thobela FM
Motsweding FM
Lesedi FM
Ukhozi FM
YFM 99.2
Metro FM
Kaya FM 95.9
Power 98.7
Jacaranda FM
5FM
947
702
Ave. Household Income
Source : BRC RAMS, Apr 2019 - Mar 2020
Like sister station 702, 947 listeners are well educated and economically active - boasting the third
lowest rate of unemployment and the second highest rate of listeners with a tertiary qualification. (Compered to commercial radio stations in Gauteng)
4%
5%
5%
6%
11%
16%
19%
26%
27%
27%
30%
43%
0% 10% 20% 30% 40% 50%
Thobela FM
Ukhozi FM
Lesedi FM
Motsweding FM
YFM 99.2
Metro FM
Kaya FM 95.9
Power 98.7
Jacaranda FM
5FM
947
702
% of listeners with a tertiary qualification
8%
10%
11%
13%
14%
17%
22%
27%
30%
30%
32%
33%
0% 10% 20% 30% 40% 50%
702
Jacaranda FM
947
Power 98.7
5FM
Kaya FM 95.9
Metro FM
YFM 99.2
Lesedi FM
Ukhozi FM
Thobela FM
Motsweding FM
% of unemployed listeners
581,000
899,000
1,059,000
589,000
571,000
548,000
7 Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Mon-Sun (00:00-24:00)
Day Cume. Sunday (00:00–24:00)
Day Cume. Saturday (00:00–24:00)
Day Cume. Mon–Fri (00:00–24:00)
4 Week Cume. Mon–Sun (00:00-24:00)
Audience
Age SEM
Source : BRC RAMS, Apr 2019 - Mar 2020
LSM
0
100
200
300
400
500
600
700
0%
5%
10%
15%
20%
25%
30%
35%
LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM10
Index
Lis
tener
% o
f LS
M
LSM % Index
0
20
40
60
80
100
120
140
0%
5%
10%
15%
20%
25%
30%
35%
15-24 25-34 35-44 45-54 55-64 65+
Index
Lis
tener
% A
ge
Age % Index Ave. Age 38
0
100
200
300
400
500
600
0%
10%
20%
30%
40%
50%
60%
Cluster 1 Cluster 2 Cluster 3 Cluster 4 Cluster 5
Index
Lis
tener
% o
f S
EM
SEM % Index
32%
47%
11%
10%
African
White
Indian
Coloured
Gender Parents
Are
parents/guardians
Location
Purchase Decision
Mainly or partly
responsible for
shopping in the
household.
Radio
Mobile phone
Vehicle radio
Ethnicity
ACI (Black)
Source : BRC RAMS, Apr 2019 - Mar 2020
TGISA 2019 A
Community Size Device
88%
11% 1%
Metro
Urban
Rural
77%
29%
63%8%
18%
68%
86%
0% 20% 40% 60% 80% 100%
Other
Work
Vehicle
Home
53%
46% 54%
62%87%
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
A
C947 Bfast Club
Andy
MaqondwanaAyanda MVP
M-Thu : 947
Date Night Various Fresh on 947
M-Thu : Nights
with Zweli
Source : BRC RAMS, Apr 2019 - Mar 2020
The 947 Breakfast Club with Anele reaches 175,000 listeners on average at its peak.
Mid mornings deliver up to 119,000 listeners and the Afternoon Drive reaches a high of 96,000 between 18h00 – 18h15.
Bloc Party w
Chrizz BeatzFri
Bloc Party
Uninterrupte
d Music
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
947 Weekends 947 Top 40 with Zweli Bloc Party Non-stop MixesTrainee
PresenterBloc Party w Chrizz
Beatz
WKND Bfast with
Hulisani
Source : BRC RAMS, Apr 2019 - Mar 2020
The 947 weekend Breakfast with Hulisani draws up to 165,000 listeners in the morning. The 947 Top 40 delivers 130 000 listeners on
average at its peak. The Big Weekend reaches 77 000 listeners at its peak.
Big Weekend with
Greg and Lucky
0
20
40
60
80
100
120
140
160
180
200
220
Au
die
nce
s in ‘00
0
The 947 weekend Breakfast with Hulisani draws up to 156,000 listeners on Sundays. 947 loves Sunday music mix delivers 138 000
listeners between 10:00-10:15.
Trainee Presenter 947 WeekendsWKND Bfast with
Hulisani
947 Sundays with Nick
ExpliciteUnite 947 Date Night
Source : BRC RAMS, Apr 2019 - Mar 2020
The Big Weekend
with Greg and Lucky
Daypart Audience
00:00-05:00 24,000
05:00-06:00 26,000
06:00-10:00 299,000
10:00-14:00 240,000
14:00-18:00 163,000
18:00-21:00 102,000
21:00-24:00 33,000
Sunday Day CUME
Source : BRC RAMS, Apr 2019 - Mar 2020
Google Analytics, Triton Digital, Facebook, Twitter
Mon – Fri Week CUME
Daypart Audience
00:00-05:00 58,000
05:00-06:00 174,000
06:00-09:00 614,000
09:00-12:00 482,000
12:00-15:00 410,000
15:00-19:00 541,000
19:00-22:00 272,000
22:00-24:00 80,000
Saturday Day CUME
Daypart Audience
00:00-05:00 19,000
05:00-06:00 43,000
06:00-10:00 321,000
10:00-14:00 221,000
14:00-18:00 176,000
18:00-21:00 116,000
21:00-24:00 38,000
Website (May 2020)
Unique Users 353 127
Page Impressions 704 252
Social Media (May 2020)
Twitter Followers 367 670
Facebook Fans 260 854
Newsletters (May 2020)
947 353 127
Business Wrap 36 247
EWN 111 834
Streaming (April 2020)
Session Starts 537 749
Listener CUME 133 007
Ave. TSL 00:55
Johannesburg
Johannesburg
01:00-05:00 Essential 947
05:00-06:00 Alex Caige
06:00-09:00 947 Breakfast Club
09:00-12:00 Andy Maqondwana
12:00-15:00 Ayanda MVP
15:00-19:00 Fresh on 947
19:00-22:00 Mon -Thu : Nights with Zweli
22:00-00:00 Mon-Thu: 947 Date Night
19:00-22:00 Fri: 947 Bloc Party with Chrizz Beatz
22:00-00:00 Fri: 947 Bloc Party (Uninterrupted Music)
01:00-04:00 Trainee presenter
04:00-07:00 947 Weekends (Non Stop Hits)
07:00-10:00 947 Weekend Breakfast Show with Hulisani
10:00-14:00 947 Top 40 with Zweli
14:00-18:00 The Big Weekend with Greg & Lucky
18:00-21:00 947 Bloc Party with Chrizz Beatz
21:00-00:00 947 Bloc Party (Non Stop Mixes)
00:00-04:00 Trainee presenter
04:00-07:00 947 Weekends (Non Stop Hits)
07:00-10:00 947 Weekend Breakfast with Hulisani
10:00-14:00 947 Sundays with Nick Explicit
14:00-18:00 The Big Weekend with Greg & Lucky
18:00-20:00 eUnite with Euphonik
20:00-00:00 947 Date Night
Weekdays
Saturdays
Sundays
www.primediabroadcasting.co.za
Visit our website to find Audience
profiles, Footprints, Case studies and
more. We look forward to telling your
story…