Brazos County Expo Complex: Economic Impact of Surveyed Events,
Fiscal Year 2013
Brazos County Expo
• 2nd year of three year effort
• Staff and volunteer led survey program
• Texas A&M AgriLife Extension data analysis
Table 1. FY 2013 Expo Events
Event Type Count Booked
Days
Attend-ance
Bill
Horse Show 22 68 4,590 $189,220.57
Livestock Show 9 32 4,480 $44,838.64
Rodeo and Roping 11 37 9,100 $145,928.08 Meetings, Seminars, and Educational Events 21 39 6,255 $45,119.13 Conferences, Career and Trade Fairs 13 31 10,020 $77,407.91
Miscellaneous 8 17 17,589 $13,829.00
Private Events 71 82 30,190 $163,997.97
Total 155 306 82,224 $680,341.30
Total receipts, including fees paid by individuals $887,621.03
2013
• 20 participant-surveyed events
• 19 organizer-surveyed events
2012
• 21participant-surveyed events
Variety and growth in event calendar and surveys
Surveyed Events '13 Surveyed Events '12
Aggie Super Circuit District 9 4-H Horse Show
Dressage Gulf Coast Paint Horse Show
NWHA TX Jubilee-Horse Special Olympics of Texas Equestrian
Special Olympics Equestrian Southwestern Donkey/Mule Show
TAMU Equestrian Camp American Quarter Horse Circuit
TX Mounted Shooters North East Texas Paint Horse Club Show
Donkey and Mule Show Stock Horse of Texas Championship Show
AQHA fall classic
Southern Classic Livestock Texas Jr. Livestock Assoc. Clinic
Simmental Show Texas Jr Simmental/Simbrah Show
TJLA National Jr. Beefmaster Show
National Jr. Beefmaster Show District 9 Southern Classic Livestock Show
A&M Rodeo Texas A&M Rodeo
Diamonds and Dirt Barrel Lion's Club Rodeo
Lions Club Rodeo Philipp Ranch Team Roping--BIG LOOP
Wrap N3 Barrels US Calf Roping Championships
Black Friday Barrel Race Wrap N 3 Barrel Race
Philipp Ranch Team Roping
US Team Roping Championships
Diamonds & Dirt Barrel Race
State of Texas Alpaca Ranchers Mtg
Science Olympiad
Texas Pecan Growers Episcopal Dioceses of Texas Council
Brazos Valley Antique Show
Construction Science Career Fair
19 Private Events
Table 2. Spending by sector for the populations of surveyed events, FY 2013
Spending Category
Expenditures by Visitors
Expenditures by Locals
Lodging $635,630 $9,010
Food & Bev. $518,550 $41,380
Private Auto $443,320 $21,680
Shopping $328,080 $13,490
Entertainment $44,910 $1,840
Access Fees $984,280 $50,150
Miscellaneous $187,050 $5,410
Total $3,141,820 $142,960 Total-nonlocal fees $2,844,900 $130,940
Impact Analysis
• Direct = Visitor spending
• not Expo spending
• Indirect = Business to business spending
• Induced = Spending by employees in all spending rounds
Impact Analysis
• Output = Sales
• Value added = GDP
• Labor income = Wages, proprietors income
• Employment = Full- and part-time
Table 3. Economic impact of visitors at surveyed events during FY 2013.
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $2,844,900 $1,800,000 $1,192,000 45.0
Indirect $630,900 $345,700 $217,700 4.7
Induced $919,500 $561,700 $308,100 8.2
Total $4,395,300 $2,707,500 $1,717,800 58.0
Table 5. Economic impact of visitors at all 22 horse shows, FY 2013 (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $653,600 $398,100 $259,300 10.0
Indirect $157,800 $85,700 $54,100 1.2
Induced $204,200 $124,800 $68,400 1.8
Total $1,015,600 $608,600 $381,900 13.0
2013 $ Total $1,349,800 $809,200 $508,600 17.4
Table 8. Economic impact of visitors at all 9 livestock shows, FY 2013 (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $530,600 $329,200 $208,900 9.1
Indirect $128,300 $68,800 $43,200 0.9
Induced $164,600 $100,500 $55,100 1.5
Total $823,400 $498,600 $307,300 11.5
2013 $ Total $827,100 $509,100 $315,400 12.0
Table 11. Economic impact of visitors at all 11 rodeos and other equine events, FY 2013 (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $1,636,000 $1,058,600 $712,400 25.3
Indirect $330,200 $183,600 $114,800 2.5
Induced $539,600 $329,600 $180,800 4.8
Total $2,505,700 $1,571,800 $1,008,000 32.6
2013 $ Total $2,733,000 $1,732,700 $1,103,600 37.1
Tables 14 and 16. Economic impact of visitors at conferences and meetings (2012-2013 average spending)-preliminary.
Impact Type Output
Value Added
Labor Income
Employ-ment
Conferences, Career Fairs, and Trade Shows
Direct $238,900 $137,600 $84,800 3.6
Total $379,100 $217,500 $132,300 4.8
Meetings and Educational Events
Direct $253,100 $133,700 $80,300 3.3
Total $408,400 $221,500 $133,200 4.6
Private Events
• 71 events
• 17,000 people including 7,600 visitors
• Average non-Expo expenditure = $6,700
• Median = $3,500 (range $0 - $39,000)
• Food average = $3,700
• $248,500
• 18 weddings
• $6,500 food; $1,000-$2,500 décor; $500-$1,200 entertainment
• $150,000
Table 17. Economic impact of visitors at all events in five categories, FY 2013 (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $3,312,200 $2,057,300 $1,345,800 51.3
Indirect $769,900 $419,200 $264,900 5.7
Induced $1,050,200 $641,600 $351,900 9.3
Total $5,132,300 $3,118,100 $1,962,600 66.5
2013 $ Total $5,979,600 $3,645,500 $2,287,500 79.2
Table 19. Economic impact of Expo operations, FY 2013 (2013 receipts).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $887,600 $489,600 $373,300 8.0
Indirect $218,700 $126,400 $81,100 1.8
Induced $293,800 $179,400 $98,500 2.6
Total $1,400,100 $795,400 $552,900 12.4
Operations include a portion of access fees and participant charges (e.g., for stall bedding). Operations impacts cannot be summed with the expenditure impacts.
Thank you.
Extra Slides
Table 14. Economic impact of visitors at all 13 conferences, career fairs, and trade shows (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $238,900 $137,600 $84,800 3.6
Indirect $69,400 $36,700 $23,800 0.5
Induced $70,800 $43,200 $23,700 0.6
Total $379,100 $217,500 $132,300 4.8
Table 16. Economic impact of visitors at all 21 meetings and educational events (2012-2013 average spending).
Impact Type Output
Value Added
Labor Income
Employ-ment
Direct $253,100 $133,700 $80,300 3.3
Indirect $84,300 $44,400 $29,000 0.6
Induced $71,100 $43,400 $23,800 0.6
Total $408,400 $221,500 $133,200 4.6
Summary
Text
Thank you!