Profesor: Domagoj Bebić

Izradila: Valentina Krklec

FPZG, Zagreb, 2011.

sadržaj koji se brzo širi među korisnicima sadržaj koji se brzo širi među korisnicima interneta- preko socijalnih mreža, e-maila, interneta- preko socijalnih mreža, e-maila, web straniceweb stranice

najčešće humorističnog sadržajanajčešće humorističnog sadržaja

ne može se predvidjeti koji će video ne može se predvidjeti koji će video postati viralanpostati viralan

jedan od prvih virala je božićni video “The jedan od prvih virala je božićni video “The spirit of Christmas” iz 1995.spirit of Christmas” iz 1995.

Poznate viral stranicePoznate viral stranice

YouTube – YouTube – pregledavanje pregledavanje videa, mogućnost videa, mogućnost lajkanja, lajkanja, komentiranjakomentiranja

Funny or Die – Funny or Die – komični videi; komični videi; opcije “Funny” i opcije “Funny” i “Die” ukoliko “Die” ukoliko smatramo da video smatramo da video nije smiješannije smiješan

Google videoGoogle video Break.comBreak.com … …

Viral marketingViral marketing mnoge korporacije mnoge korporacije

koriste video klipove i koriste video klipove i slike kako bi slike kako bi promovirale svoj promovirale svoj brandbrand

u božićno vrijeme u božićno vrijeme najpoznatija Coca Colanajpoznatija Coca Cola

“…“…giving the right giving the right message to the right message to the right messengers in the messengers in the right environment.”right environment.”

SlikeSlike

obiteljske fotografije, fotografije obiteljske fotografije, fotografije Djeda Božićnjaka,Djeda Božićnjaka, … …

Pjesme

• Top 100 božićnih pjesama među prve svrstava “O holly night”, Celine Dion sa preko 12 mil. pogleda YouTube-u

• nezaobilazna “All I want for Christmas is you”, “Jingle bell rock” …

• prošlogodišnja pjesma grupe Coldplay “Christmas lights” ima 10 mil. pogleda

• ovogodišnji “hit”- Justin Bieber

Video

• božićni ukrasi na kućama američkih obitelji

• neki od tih videa pogledani preko 9 milijuna puta

• obiteljske snimke razmatanja poklona

• videi s likovima iz crtića

• filmovi, serije

Top 10 Ways To Confuse Santa Top 10 Ways To Confuse Santa Claus on ChristmasClaus on Christmas

1. Dress up like the Easter Bunny. Wait for Santa Claus to 1. Dress up like the Easter Bunny. Wait for Santa Claus to come and then say, “This neighborhood ain’t big enough for come and then say, “This neighborhood ain’t big enough for the both of us buddy!!”the both of us buddy!!”

2. Instead of Christmas ornaments decorate your tree with 2. Instead of Christmas ornaments decorate your tree with pumpkins!pumpkins!

3. Leave out a Santa suit with a dry-cleaning bill.3. Leave out a Santa suit with a dry-cleaning bill.

4. Leave out a copy of your Christmas list with last-minute 4. Leave out a copy of your Christmas list with last-minute corrections.corrections.

5. Take everything out of your house as if it has just been 5. Take everything out of your house as if it has just been robbed. When Santa arrives, show up dressed like a robbed. When Santa arrives, show up dressed like a policeman and say, “Well, well, well… They always return to policeman and say, “Well, well, well… They always return to the scene of the crime”the scene of the crime”

6. Leave a note by the telephone telling Santa 6. Leave a note by the telephone telling Santa that Mrs. Claus called and wants to remind him to that Mrs. Claus called and wants to remind him to pick up a loaf of bread on his way home.pick up a loaf of bread on his way home.

7. Keep a bull in your living room. If you think a 7. Keep a bull in your living room. If you think a bull goes crazy when he sees a little red cape, bull goes crazy when he sees a little red cape, wait until he sees that big fat Santa suit!!wait until he sees that big fat Santa suit!!

8. While Santa’s in the house… replace all his 8. While Santa’s in the house… replace all his reindeer with exact replicas. Then wait and see reindeer with exact replicas. Then wait and see what happens when he tries to fly!what happens when he tries to fly!

9. While Santa’s in the house… go find his sleigh 9. While Santa’s in the house… go find his sleigh and write him a speeding ticket and write him a speeding ticket

10. Instead of milk and cookies leave Santa a 10. Instead of milk and cookies leave Santa a Weight Watchers bar and a note explaining that Weight Watchers bar and a note explaining that you think he could stand to lose a few pounds!you think he could stand to lose a few pounds!