BMI: Local Travel Agency
MMENTREP, Prof Saguinsin, 5/16/2011
Brick & Mortar Characteristics
Market: Local, Any type of travelerMarket: Local, Any type of travelerMarketing: Proximity-centric, WoMMarketing: Proximity-centric, WoMMVP: To provide MVP: To provide personalizedpersonalized consulting and consulting and affordable custom travel arrangementsaffordable custom travel arrangementsRevenue: Commission based, transaction Revenue: Commission based, transaction based, percentage of salesbased, percentage of sales
Brick & Mortar Characteristics
Fixed Costs: Rent, Utilities, Salaries 10 people Fixed Costs: Rent, Utilities, Salaries 10 people (travel agents, maintenance, accountant, etc.)(travel agents, maintenance, accountant, etc.)Distribution Channels: Travel AgentsDistribution Channels: Travel AgentsCustomer Relations: Travel AgentsCustomer Relations: Travel Agents
Why change? Technology & Globalization
Why change? Technology & Globalization
Differentiation.
Differentiation.Fixed Costs: Website Maintenance/SEO, Fixed Costs: Website Maintenance/SEO, Salaries 4 people (travel agent, contact center Salaries 4 people (travel agent, contact center agent, marketer, accountant, etc.)agent, marketer, accountant, etc.)Distribution Channels: Contact Center AgentsDistribution Channels: Contact Center AgentsCustomer Relations: Contact Center AgentsCustomer Relations: Contact Center Agents
PARTNER NETWORK
1.Airline companies2.Tourism spot owners3.Hotels and Resorts4.Local travel organizations5.Business offices6.Individuals/ Frequent Travelers (personal) /Adventurers
COST ACTIVITIES
1.Receiving client requests2.Coordinating with partner networks3.Continuing coordination and consultation with clients4.Maintaining client relationships5.Maintaining office / equipment6.Collection of fees
OFFER
To provide consulting
and custom travel
arrangements within client constraints/ preferences
CUSTOMER SEGMENTSALL Travelers:
Business Travelers/ Families going on vacation/Single Travelers/Group
Travelers
CUSTOMER RELATIONS
Personal Customer Service
REVENUE STREAMSPremium from
partner networks;Fees collected from
clients
DISTRIBUTION CHANNELS
Travel agents located in the office
CORE RESOURCES
Travel Agents (customer service)
Office spaceCommunication
equipment: phone lines, computers and
internet, fax
COST STRUCTURE
Salaries and AdminRentUtilities
PARTNER NETWORK
Airline companies
Tourism Lodging Providers
Transportation Service Providers
Local Travel Orgs
Special Interest Bloggers
COST ACTIVITIES
Website Maintenance
Contact Center
Social Media/Network and Blog Marketing
R&D
OFFER:
To provide a personalized
experience by providing
consulting and affordable
custom medium to long
travel arrangements with excellent
customer service
CUSTOMER SEGMENTS
A/B market Couples,
Families, and Small Groups all over the
world.
CUSTOMER RELATIONS
Attentive
Attention to Detail
Customer Oriented
REVENUE STREAMS
3%, 5%, 7% of Total Cost.
% of Transactions from Customer Networks
DISTRIBUTION CHANNELS
Internet, Social
Networking, Email, Chat
CORE RESOURCES
Website
Customer Service
COST STRUCTURE
Marketing
R&D
BMI: Virtual Travel Consultants
MMENTREP, Prof Saguinsin, 5/16/2011
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