Transcript
Page 1: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 2: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 3: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 4: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 5: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 6: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

A relationship based on past partnerships on development and advertising

Page 7: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

youtube.com/coldwellbanker

Page 8: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 9: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

AgAggregate

ExExperience

CtContent

ELEMENTS OF DEVELOPMENT

Page 10: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

AGGREGATE

Page 11: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 12: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

EXPERIENCE

• Used our API to match data & parameters on our traditional site• IP lookup to auto-locate visitors

Page 13: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

• Used our API to match search experience on our traditional site• IP lookup to auto-locate visitors

EXPERIENCE

Page 14: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

• Auto populate titles with property info• Agents can customize description & tags• Sharing via social• Link to full details on coldwellbanker.com

• Leads form to contact agent directly

EXPERIENCE

Page 15: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

CONTENT

Page 16: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

THE RESULTS

Finalist for Open Web

Awards

Wished he’d seen On Location before finishing

book

3 million visits in

first 2.5 yrs

Sold homes & created

rock stars

Over 150k videos

uploaded

+1 million video views

Page 17: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 18: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 19: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty
Page 20: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

©2011 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker® is a registered trademark licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.

Questions?

Page 21: BlogWell Dallas Social Media Case Study: Coldwell Banker Real Estate, presented by David Siroty

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