Blogs,Podcasts &
Online SyndicationFebruary/March
2009
Quick Definitions ….
Blogs, Podcasting, Online Syndication
February/March 2009
BLOG
podcast
New Media Marketing Pillars....
Four New Media Marketing Pillarsblogs,
podcasts, social networks,
online video.
Blogs, Podcasting, Online Syndication
February/March 2009
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
business blog vs. personal blog
remember the 3 P’s
PeopleParticipationPersuasion
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
social media contracts
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
text hyperlinks audio video images
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
industry news news releases product use how-to’s new products & services customer surveys
Blogs …. Content
Blogs, Podcasting, Online Syndication
February/March 2009
flogging splogging link-baiting
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Search for competitors blogs . . .What are they talking about?What do you like about the blog?What don’t you like about the blog?
Look at their blog through the eyes of a customer or prospect!
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Ask your customers!What would they like to hear about?
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Colours?
Columns?
Pages?
Sidebars?
Photos?
Short posts?Long posts?Daily?Weekly?
Who writes your post?Just one author?Many authors?
make a plan but plan to be flexible
Blogs …. Planning
Blogs, Podcasting, Online Syndication
February/March 2009
Allow or Not?
Moderate!
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
incorporate
into your web site
or separate?
hosted diy hosting
social network embedsMultiple touch points
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
Drupal.orgJoomla.org
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
www.wordpress.com
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
Blogs …. How To
Blogs, Podcasting, Online Syndication
February/March 2009
www.bizlinkfeb09.wordpress.com
Anatomy of a PODcast …. Plan
Record
Publish
ConsumeConsume
Blogs, Podcasting, Online Syndication
February/March 2009
Show Formats ....
HostedInterviews
Mixed
Phone In Studio
On Location
Blogs, Podcasting, Online Syndication
February/March 2009
What Do You Put Into a PODcast?
Samples
Expert Advice
How to use your product
New Products
Company Profiles
PR Events
Blogs, Podcasting, Online Syndication
February/March 2009
Why PODcast?
BrandingMarketing
Customer Relationship Building
HR HR InformatioInformationn
Employee Training
Investor Relations
Staff Recruitment
Blogs, Podcasting, Online Syndication
February/March 2009
Who Listens to PODcasts?
Gen Y
Gen X
Boomers
GenderGender
Blogs, Podcasting, Online Syndication
February/March 2009
Who Listens to PODcasts?
Blogs, Podcasting, Online Syndication
February/March 2009
What Do They Listen To?
Music
Product Information
Niche Topics Entertainm
ent
LifestyleLifestyle
News
Financial
Health COMMUNITY
Retirement Planning
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast ....
DIY
Contract Out
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Setups
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Software
audacity.sourceforge.net
www.apple.com/ilife/garagebandBlogs, Podcasting, Online
SyndicationFebruary/March 2009
How To PODcast .... Music
www.iodapromonet.com
music.podshow.com
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Sample
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Publishing
Blogs, Podcasting, Online Syndication
February/March 2009
How To PODcast .... Publishing
Blogs, Podcasting, Online Syndication
February/March 2009
www.libsyn.comwww.mypodcast.comwww.podcast411.com
Syndication…Promotion
Word of Mouth
PODcast & Blogging Directories
Business Cards
Marketing Promo Material
AdvertisingAdvertising
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…RSS
Blogs, Podcasting, Online Syndication
February/March 2009
subscribe via RSS
?
Syndication…Feeds
Blogs, Podcasting, Online Syndication
February/March 2009
Feed . . .RSS = XML
write your own or use host site feed or use FeedBurner
Syndication…Feeds
Blogs, Podcasting, Online Syndication
February/March 2009
Provide separate feeds for… …Blog posting
…Comments…Categories
…Podcast
bizlinkfeb09.wordpress.com/feed
Syndication…Feed Aggregators
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…Stats
Blogs, Podcasting, Online Syndication
February/March 2009
Syndication…BUZZ
Blogs, Podcasting, Online Syndication
February/March 2009
multiple touch points . . . generating ‘BUZZ’
Syndication…SEO
Blogs, Podcasting, Online Syndication
February/March 2009
Search Engine Optimizationuse keywords in your content
Conversation Time....
Questions & Answers & More Questions
Let’s continue the conversation . . My blog- www.brassmedia.caeMail – [email protected]
Twitter – www.twitter.com/deankowen
Blogs, Podcasting, Online Syndication
February/March 2009
Thanks....
Talk to you later!___
wit
h
Blogs, Podcasting, Online Syndication
February/March 2009
Recommended
