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March 18, 2015
Meetings and Shows
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AGENDA
Objectives
BI WORLDWIDE
Meetings and Shows
Overview
Next steps
Objectives: Present Meetings and Shows solutions,
products and overall capabilities from design to production through delivery.
Gain credibility and be invited to provide proposals and bids to support your meetings efforts with more creative meetings and shows solutions.
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Introductions
Dedicated Team in Indianapolis
Damon Schoening, Executive Producer BIW Meetings and Shows
Tom Nusbaum and Molly DeMeo, Executive Creative Directors Jason Hecker and Barb Martin, Creative Directors David Sonday and Liz Pangrel, Designers Laura Cohen and Martha Ellen Talyor, Producers Scott Takeda, Brandon Davis, and Josh Hendlin, Video production Tom Cunningham and Sparky Rose, Video animation and edit Cathy Steinhagen, Jenna Metelak, Becca Hendlin, Graphics production Melissa Coleman, Steve Sontegrath, Glen Mead, Graphics designers
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Questions?
Are meetings dynamic, interactive, memorable?
Are key leadership messages and strategy integrated?
Is the content emotionally connecting with audiences?
Are meetings and communications efforts integrated?
What does the overall editorial agenda look like?
Are individual learning plans and training integrated?
What are the measurements for results and success?
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Meetings and Shows Design Process
Meeting and Communications Objectives
THINK / FEEL / DO exercise
Ensure all decisions directly align to defined outcomes
Define success measurements and methods (ROI)
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Developing solutions
Define objective(s)
Assess leadership message(s)
Define a customer, employee or patient focus
Link all the above to sales strategies (or vice versa)
Further link creativity and effective methods/solutions
Define measurements
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Linking Platforms
Meetings
make an impact
inform and ignite new ideas
create momentum
Communications
sustain your messages and momentum
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Examples
Meeting Solutions, themes and creative approaches
On-line tools and resources (existing and new)
Apps, texting and social media
Electronic (PDF) and email
Videos all kinds, home-made to high-end
(a deliberate mix of all these is most effective)
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Attendee engagement and expectations
Engagement and Expectation scores overall consistently increased.
Meanwhile, spending shrinks and audience size maintains and/ or grows.
0
87 85 92 90
72
83 86 92 95 95
99
2010NationalMeeting
2011NationalMeeting
2012District
Meeting
2012Paramount
Meeting
2013NationalMeeting
2014NationalMeeting
Fully Met or
Exceeded
Expectations
Highly Engaged/
Engaged
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Attendee spending and audience size
Engagement and Expectation scores overall consistently increased.
Meanwhile, spending shrinks and audience maintains and/or grows. Investment
($100K)
Number of Attendees
1000 850
235
635
925
760
365 365 350 335 340
410
2010NationalMeeting
2011NationalMeeting
2012District
Meeting
2012Paramount
Meeting
2013NationalMeeting
2014NationalMeeting
Meeting investment and attendees 2010 to 2014
Investment People
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Meeting Attendee and Estimate to Billing Totals
$178,475.00
$100,330.00
$234,035.00 $239,325.00
$186,677.96
$106,051.00
$233,938.36 $236,030.68
350 325 300 300
2011 Fall DistrictMeeting
January 2012 OncologyLeadership Meeting
2012 March DistrictMeeting
2013 Accelerate ALIMTAOctober District Meetings
Lilly District Meetings
Original Sell
Final Billing People
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Questions
and Next
Steps?
Discussion
Question and Answer Session
How can Meetings
and Shows help
you with your
clients?
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