Big Data is Nice, Activating Insights is BetterShifting from Insights Generation to Realizing Value from Data & Analytics
Hamilton M. Faris
Why Analytics?
Enhance
• Stay Competitive
Improve
• Solidify Competitive footing
Advantage
• Excel in a highly competitive landscape
Differentiation
• Distinguish competitive value
Disruption
• Change or create a new value proposition
time
value
… {lead}… {catch}
… {not get crushed by} the innovation wave
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“Insights are not Actionable”
Insights require
Adoption
Adoption requires Change
Change requires
Management
Management requires Delivery
Delivery requires
Understanding
Understanding requires
Knowledge
Knowledge requires Insight
Predominant focus is on Insights Generation
Though, increasingly distracted by the
chase for technology (Machine Learning,
Artificial Intelligence, Robotics, etc.)
Fully embracing Analytics requires Shifting
from Insights Generation to Insights
Activation
Actioning Insights requires embedding
adoption, practice, and trust of data and
analytics as a business driver
Hindrances to Actioning Insights
Cultural
Organizational
Operational
Technical
Insights
Activation
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Integrated Data & Analytics Life-Cycle
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“Big Data Analytics”
“Big” Data
•Analysis of Massive Sets of Structured Unstructured, Semi-structured Data
“Big” Iron
•Ability to Handle and Process Many Large Data Sets and Operations Simultaneously
Insights Activation
•Rapidly Activate, Assess, Adjust, & Measure the Impact of Insights
Asset Management
•Industrialized Data Life-cycle Management to Consistently & Reliably Support Insights Discovery & Activation with Amplifying Efficacy
Value Realization
•Continually Realize Value from Data & Analytically Driven Insights & Capabilities
“Big” Math
•Power to Support Multi-Dimensional Complex and Parallelized Modeling
Continuously generate
actionable insights to
identify and realize
value via fact-based
decision making with
speed, agility, and
reliability
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Overcoming the Hindrances -
Gain Vested Partnership
Establish Partnership
Inclusion Drives Ownership
Align & Demonstrate
Focus on Value & Viability
Activate & Learn
Test & Iterate
Collaboratively
• Transparency is Trust
• Collaborate to Discover
• Integrity through Delivery
• Manage to Sustain
• Engineer for Increasing Velocity
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Framing the Opportunities
Applying a Portfolio Approach to Drive Investments & Priorities to understand value, effort, complexity, time, and cost
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Value Realization Philosophy
Research, Exploration, & Discovery
•Gain understanding and knowledge to identify new opportunities
Experimentation & Validation
•Tests new insights and hypothesis through tracking & measurement of a specific opportunity
Opportunity Realization
•Rapid activation of data driven insights and opportunities into an experience and/or business domain
Sustaining Value
•Automating to continuously drive measurable outcomes for an opportunity within an experience and/or business domain
Value Acceleration & Scalability
•Optimizing to continuously compound opportunities, amplify outcomes and results across experiences and business domains
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Each step is an iterative
progression of value
realization
Strategic Horizons for Data & Analytics
Horizon FocusStrategic Theme
Value Driver Outcomes
1
Streamline Data Collection,
Optimization, & Publication
EnhanceAccessible, Reliable, &
Trusted Data
• Rapid data onboarding, assessment, & prep
• Scalable Research & Discovery
• Continuous measurement & improvement
2 Value Realization AdvantageScaling &
Sustaining Insight
• Analytics is a tangible business driver
• Increasing Velocity from Insight to Activation
• Data driven Decision Activation framework
3Embedded Decision
ManagementDifferentiation
Best in Class Processes
• Data & Analytics are embedded in core operational decision making and support
• Compounding value across the Business Value Chain
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The Operational Foundation
- People
Roles Competencies Processes Capabilities
Supporters
• Planning & Financial
Orientation
• Operational Discipline
• Communication
• Demand Management
• Portfolio Management
• Industrialization
• Governance & Prioritization
• Financial Tracking & Validation
• Measurement & Tracking
Drivers
• Strategy
• Execution
• Financial Acuity
• Strategic Visioning
• Change Management &
Delivery Focus
• Continuous Improvement
• Business Case Development
• Business Analysis & Process Design
• Program Delivery
Producers
• Quantitative Analysis
• Data Visualization
• Story Telling
• Research & Discovery
• Hypothesis Formation
• Insight Development
• Descriptive, Diagnostic,
Predictive, Prescriptive Analysis
Enablers
• Design & Architecture
• Solutioning
• Hacking
• Data & Insight Engineering
• Data Management, Profiling,
& Optimization
• Design
• Insight Activation
• Resolution
• Metrics
• Diversity of Experiences
• Strong Business Acumen
• High Awareness IQ
• Story Telling
• Process Orientation
• Critical & Systemic Thinking
• Adaptive to Lead or Follow
• “Relatably” Driven
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Rethinking the Approach
Planning & Prioritization
Business Strategy & Advisory
Decision Sciences
Change Management
Architecture & Engineering
• Think about Realizing Outcomes, first
• Organize, structure and manage beyond generating
Insights
• Learn to Tell the Story
• Analytics needs to be spoken in the language of the
Business
• Technology is one Enabler
• Not all processes require a high technology solution
• Do the math to figure the $$$ - leverage low tech
and simple approaches to activate insights quickly
• An Operational perspective and discipline can
overcome many hurdles
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The Road Ahead
• Redefine the how of data and analytics
• Align behaviors & talent accordingly
• Embrace Change Managers along with the “Quants“ & “Hackers”
Reset the Baseline
• Build trust & integrity through accountability
• Collaborate & operate transparentlyEmpower Partners
• Ingrain a culture of actionable insights generation
• Frame opportunities with value realization as the target
• Adopt a portfolio mindset; fact-based planning & prioritization
Focus on Value Realization
• Adopt a test and learn approach
• Continuous research requires disciplined measurement and support
• Low tech can be the best enabler
Rapidly Activate Insights
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Thank you