Instructor John Roland
• Experience includes:
• Director of Development Kennesaw State University
• Senior District Executive with the Boy Scouts of America
• Adjunct Instructor at four universities/colleges
• University Director of Social Media
• Senior Minister
• Earned MBA, Master of Divinity
• Originally from Tallahassee, Florida
John Roland, @jaroland74
Learning outcomes today. .
1. Recognize the need to actively engage one’s
nonprofit on Twitter.
2. Locate and perform one’s nonprofit Twitter
tools from their Twitter handle.
3. Formulate and organize content for one’s
nonprofit Twitter channel.
John Roland, @jaroland74
Twitter Benefits . . .
Four main benefits:
• communication
• collaboration
• community
• collective intelligence opportunities
John Roland, @jaroland74
Create Twitter lists
• #1: Monitor Competitors
• #2: Connect With Industry Leaders
• #3: Stay on Top of Trends
• #4: Engage With Employees
• #5: Create Lists for Events
• #6: Maintain Customer Relationships
John Roland, @jaroland74
#Hashtag engagement
• Expand followers by engaging in common
interests. #GivingTuesday or #Adoption
• Engage in a live, ongoing conversation
like #SuperBowl2017 or #FSUvMiami.
• Engage in fellow convention attendees
commenting on speakers, breakouts,
networking, and best practices.
#BBK12UCJohn Roland, @jaroland74
Twitter on Mobile
John Roland, @jaroland74
New
Tweet
Photo
on filePeriscope
live video
Periscope
live video
Engage with Twitter online
• RACE for the Orphans Twitter Handle
John Roland, @jaroland74
What do you want to POST?
•P: People (Who do you want to reach?)
•O: Objective (What do you want them to
do?)
•S: Strategy (How to do it?)
•T: Technology (Implementing
Technology)
John Roland, @jaroland74
What do you want to POST?
• Why is this content included?
• Does my audience need to know this?
• Does my audience want to know this?
• How will this content make it easier for
my audience to make a decision or take
action?
John Roland, @jaroland74
Twitter Chat for Professional
Development Learning
John Roland, @jaroland74
• Posted Questions (Q) by host, Answers
(A) by participants.
“All Tweets are public, and easily amplified across
audience segments—making it ideal for employee messages
to reach potential customers.”