Sales and Marketing:
Revitalizing the Value Proposition
Marketing World
July 18, 2012
Growth Team Membership™
BEST PRACTICE GUIDEBOOK
Your Presenters
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KEITH O’BRIEN
Vice President, Global Research
Growth Team Membership™
Frost & Sullivan
STEVE GRAY
Vice President, Corporate
Marketing
Kronos Incorporated
SUSAN PAUGH
Director, Corporate
Marketing Operations
Kronos Incorporated
Key Takeaways
Insight on improving the prioritization and scoring of leads
Guide to developing a cross-functional plan for the future state of demand management
Tools for establishing criteria for lead filtering and progression
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