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WORK PORTFOLIOBENNY PAUL JOSEPHSocial Business Consultant
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CORE
COMPETENCIES
360 SOCIAL MEDIA
MANAGEMENTBRAND MONITORING
ENTERPRISE COMMUNITIES
CAMPAIGN MANAGEMENT
SOCIAL CUSTOMER SUPPORSOCIAL RECRUITING
SOCIAL/MOBILE ADVERTISIN
SOCIAL/MOBILE APPLICATIO
SOCIAL GAMING
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HERB WIKIOBJECTIVE:Increase brand awareness
Detailed product integration
Drive product/brand engagement
CORE FUNCTIONS:Dual language (English & Arabic)Facebook and Twitter share functions
Intuitive user interface and interaction (HTML5, CSS3, JQuery)
HIMALAYA HERBALS
ARABIA
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ITS MY SPACEOBJECTIVE:
Increase brand awareness
Introduce the brands new communication tone
Drive product/brand engagement with contest app
CORE FUNCTIONS:Questionnaire/contest style format with individual user results
User database collection for future direct mailers
Facebook share functions
Intuitive user interface and interaction (HTML5, CSS3, JQuery)
IDdesign UAE
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ITS MY SPACEOBJECTIVE:
Introduce new product
Drive product/brand engagement with contest app
Drive footfalls to store
CORE FUNCTIONS:Questionnaire/contest style format with individual user results
User database collection for future direct mailers
Facebook share/invite functions
Intuitive user interface and interaction (HTML5, CSS3, JQuery)
BASKIN ROBBINS GULF
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SPOT THE GERMSOBJECTIVE:
Increase product line awareness
Communicate functional benefits of the product
Drive product/brand engagement with contest app
CORE FUNCTIONS:Spot the germ with a magnifying glass on a scrub
User database collection for future direct mailers
Facebook share/invite functions
Intuitive user interface and interaction (HTML5, CSS3, JQuery)
SIEMENS HOME GULF
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GREEN STAR UAEOBJECTIVE:
Social cause initiative
Drive brand engagement with contest app
CORE FUNCTIONS:Upload picture functionality
User database collection for future direct mailers
Facebook share/invite functionsIntuitive user interface and interaction (HTML5, CSS3, JQuery)
BOSCH HOME GULF
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Niraamaya Retreats are priv
experiences, set far from the
madding crowds offering a range
of bespoke holiday experiences:
from heritage sea facing resorts to
intimate hillside bungalows and
luxury yachts.
NiraamayaResorts
https://www.facebook.com/NiraamayaRetre
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https://www.facebook.com/NiraamayaRetreatshttps://www.facebook.com/NiraamayaRetreats7/30/2019 Benny Joseph - Work Portfolio
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Proactively and preemptively
responding to customer questions
and problems on social channels
Started with the U.S. market and
now expanding globally
Managing 40+ Global Twitter
accounts and Facebook pages
Nokia
HTTPS://WWW.FACEBOOK.COM/NOKIAU
Tuesday, 30 April 13
https://www.facebook.com/NokiaUShttps://www.facebook.com/NokiaUS7/30/2019 Benny Joseph - Work Portfolio
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SPGs objective was to drivereservations for preferred guests
Built Facebook pages and appmashups to drive traffic to thewebsite
Created global and local pagesthat provided engaging
experiences to members and non-members of the rewards club
Starwood
Preffered Guest
HTTPS://WWW.FACEBOOK.COM/SPG
Tuesday, 30 April 13
https://www.facebook.com/SPGhttps://www.facebook.com/SPGhttp://www.starwoodhotels.com/http://www.starwoodhotels.com/http://www.starwoodhotels.com/http://www.starwoodhotels.com/7/30/2019 Benny Joseph - Work Portfolio
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Intuitively built around thebrands core focus on design
Launched rich and interactive
experiences across YouTube andFacebook
Custom API development andintegration with mobile and digital
outdoor
Audi A7
HTTPS://WWW.FACEBOOK.COM/AUDI
Tuesday, 30 April 13
https://www.facebook.com/audihttps://www.facebook.com/audi7/30/2019 Benny Joseph - Work Portfolio
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Monitored conversations around10 ad punch-lines & 15+ flagshipproducts including Mentos andHappydent
Analyzed industry competitionand growth potential in the Indian
market
Explored impact of influential
personas on existing brandaffinity
Perfetti Van Melle
HTTPS://WWW.FACEBOOK.COM/PERFETTIIN
Tuesday, 30 April 13
https://www.facebook.com/perfettiindiahttps://www.facebook.com/perfettiindia7/30/2019 Benny Joseph - Work Portfolio
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Grew viewer-focusedengagement to counter lack ofuser-interaction with web assets
Visitors to NBCs local web sites
doubled from 6 million to 12million in less than a year
Page views increased 296%during the same period
NBC Local
HTTPS://WWW.FACEBOOK.COM/NBC
Tuesday, 30 April 13
https://www.facebook.com/nbchttps://www.facebook.com/nbc7/30/2019 Benny Joseph - Work Portfolio
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Objective: To create awarenessabout the Right to Education Act
Launched a microsite alongside
a Facebook and Twitter campaign
Roped in celebrity endorsers andcorporate partners including
Disney, TATA and Tupperware
Over 245,000 Signups and more
than 1.8 million people impacted
Raised $400,000 in funds andachieved 155% ROI
UNICEFFeatured in Mashable - http://goo.gl/R3Uny
HTTPS://WWW.FACEBOOK.COM/UNICEFIN
HTTPS://TWITTER.COM/UNICEFINDIAHTTP://WWW.AWAAZDO.IN/
Tuesday, 30 April 13
http://www.awaazdo.in/http://www.awaazdo.in/https://twitter.com/unicefindiahttps://twitter.com/unicefindiahttps://www.facebook.com/unicefindiahttps://www.facebook.com/unicefindiahttp://goo.gl/R3Unyhttp://goo.gl/R3Uny7/30/2019 Benny Joseph - Work Portfolio
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Fully-managed Facebook
advertising solutions for
maximized impact
Premium engagement ads
including Like ads, Poll ads,
Sampling ads, Video ads, Event
ads, and Market Place ads
Sponsored Stories including page
likes, application interactions,place check-ins, and page posts
Social/MobileAdvertising
CLIENTS INCLUDE:DISNEYVIRGIN AIRLINESNBCCOMCAST
HIMALAYA HERBALSIDDESIGN UAEBOSCH &SIEMENS HOM
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The Sapphire Now annual conference is SAPs premier business technology and customer-driven conference. SAP wished to implement the application
multiple platforms to enhance the conference experience for all participants, providing the application for iPhone, iPad, Android and BlackBerry users as
mobile website version.
The application was designed to reflect SAP's distinct corporate image. The iPad application incorporated an intuitive user interface with custom graph
streamline the user experience.
Participants used the application to customize their own personal conference agendas, instantly find out what was happening at any t ime, navigate thr
the conference site and directly connect with other participants through email messaging. The application also included an extensive exhibitor guide, str
video, social networking including Facebook, Twitter and LinkedIn, plus a built-in Orlando city guide featuring local restaurants, attractions, nightlife and
shopping.
Mobile AppsFeatured - SAP
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Benny JoseM: +971 566348308
W: http://about.me/Benn
B: http://3ennyj.tumblr.coCV: vizualize.me/BennyJ
Tuesday, 30 April 13
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