Behaviour Change

an overview

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Definition of a Community

A group of people living in the same defined area sharing basic values, organization, and interests—Rifkin et al. (1988)

Community Diagnosis

Done not only to identify problems and needs but also to find resources to overcome to problems.

A community comprises of systems just like respiratory system, nervous system.

Community Systems

Social system- Family structurePolitical system- Formal informal leadersCultural system- Basic believesEconomic system- Ways of earning

Types of Communities

An integral community- Strong identity, integration, linkages

A parochial community- Strong identity, integration, weak linkages

A diffuse community- Strong identity only

A stepping-stone community- Weak identity, strong interaction, links

Anomic- Weak on all counts

Collective / Community Efficacy

The perception of residents about the strengths and cohesion of their community to help themselves.

3 COMPONENTS

Social Control- Do people abide by certain norms of behaviour? Cohesion- Social interactionIdentity- Sense of belonging

Community Change

COMMUNITY MOBILISATION - Programs are externally designed, but

community members are expected to contribute resources

- An example is getting local people to help in a health department’s immunization campaign

Change Agents

In this process of community capacity building we have

Change agents

• LHW• TEACHERS• RELIGEOUS LEADERS• COMMUNITY REPRESENTATIVES

Change Agent under COMMUNITY MOBILISATION is a

TASK FORCE which overlooks the co-ordination of

resources & identify resources needed.

THANK YOU

GROUP WORK 1