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Lessons from a beautiful siteThe University of Miami College of Arts & Sciences site shows thatbeauty really is in the details.
Home page Two dozen elements and links easily
coexist on this inviting, visually coherent page.
The best design is simple design: an idea,
an image, a few words, open space. Its clear,
attractive, memorable.But real life is not often simple; its full
ofstuff. People, programs and commerce all
need attention and screen space, and this
can make for a busy, complex site.
What we like about the University of
Miamis College of Arts & Sciences site is
that it handles complexity beautifully. Itdoes this in two ways: It reduces each
element to its essence (the simple thing),
then it beautifully crafts the details. A dozen
visual techniques allow its many parts to
coexist effortlessly. Lets look at a few.
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Structure
The site is conveniently screen size, not too long, so most of it is alwaysvisible. It is organized in three horizontal sections; each holds a different kind
of informationpermanent stuff top and bottom, active stuff in the middle.
Color differentiates the sections
A white center stage is fanked by a
dark header and light ooter. These con-tain the oundational elementslogo,
links, search and so on. The white center
is active, with transitory stories, news
bries, stu like that. Let, a screen-size
space like this conveys a tight, organized
impression and is easier to read than a
scrolling page. Tight editing is key.
All eyes here
Interior pageHome page
Header Header
Main stage
Footer
Footer
Main stage
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ollg of
arts&sciencesu v y o f m m
P-a-n-o-r-a-m-i-c letterspacing conveys elegance and stature.
Note the tiny shadow. Its unusual to see such a modern artiact
juxtaposed with old type, but its understatement is classy and in
this case adds valuable depth.
Right, our permanent links on the ar
right are tinted to appear barely there,
yet remain easily accessible.
Beautiful typography is the signature element o the site.
Scholarly Caslon type in classic, old-style caps and small caps
(big circle, below) conveys literacy and tradition; compact line
spacing (small circle) keeps minor inormation rom foating
away. The two lines o small type are the same size but spaced
dierently; the more-important words are in panorama.
Header
Two dark bandsone green, one tanform a simple, substantial header thatleads the site; logo and links are reversed in white. To soften the look, a faint gradient
yields an understated illusion of radiant light.
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Main links
The highest-level links are in the tan header band. Typography, color and shadoware identical to the logo, which reinforces their connection and permanence.
Left, tan band and green feld are dierent colors but
have virtually the samegray value (dark-light), whichkeeps the two connected while being dierent. Below, wide
letterspacing is relaxed and less demanding than normal
spacing and so conveys a sense o deliberation and state-
liness. Onscreen, its easier to read, too.
Three shades of tan defne the link
states normal, active and hover; this
quietly but very clearly tells the reader
where he is. Shades are progressively
darker versions o one colora monochro-
matic palette, rightthat change the mes-
sage without changing the subject. Nice.
Link Active Hover
Link type matches the logo.
HOME ABOUT THE COLLEGE ACADEMICS ALUMNI
ALUMNI ALUMNI ALUMNI
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Sub links
As the reader moves deeper into the site, subtle changes of type caseand colorare all it takes to signal the different levels. Style and size remain constant.
Reverse the colors The beautifully uniform
look of the site results from as few typographic
differences as possible. Left, the sub links
retain the type size and style of the main linksbut just change case and reverse color.
As the links descend, the type color changes
to black, then to gray. Note one typeface in one
size easily conveys four levels of information.
ACADEMICS
Deans Message
Deans Message
Spotlights
A Chemical Change
Designs by Michiko
Religious Perspectives
Contacts
A & S Magazine
75%
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Main stage
Between header and footer, a white main stage is the focal point of the site.On each page, one short, book-like article is set in widely spaced lines of serif type,
which conveys an airy, literary look thats very pleasant to read.
A gradient as light as chiffon The let column is
defned by an incredibly subtle gradient that ades rom
less than two percent color to white. Whats interesting
is how slight the edge has to be, not merely to be vis-
ible but clearly present. Beautiul.
Comfortable reading width Book-width columns o
type45 to 65 characters or soare ideal or comort-
able reading; the wide leading(spacing) is visual silence
between lines that relaxes the message. The longer your
lines, the more space you should put between them.
Same typestyle and size
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Footer
A correctly designed footer conveys real authority; it should be thought ofnot as the tail but the foundation that supports everything else. The footer holds
permanent informationkey links, contact information, logo.
Live matter is aligned ush.Background colors extend outward.
Same size, different color
Identical typographystyle,
case, size and spacingbut
reversed colors connect ooter
to header and uniy the page.
Small logo, big impression
Lower-right corner is the natu-
ral exit point o a page and the
correct place or a logo, which
serves as a ull stop and makes
an impression much bigger
than its small size. Efcient.
Hierarchy is important Above, let, a header and
ooter o equal weight result in an Oreo cookie
that divides the readers attention and weakens thepresentation. Instead, three-stage hierarchy gives
each section appropriate weight. Keep in mind that
the readers eye will always gravitate toward the
center. Save it or your most important material, and
put supporting material around it.
ALUMNI
MY UM
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Type
The html text of the entire site is set in Georgia, the best onscreen seriftypeface universally available. Georgia has the look of book typography plus the
medium physical traits that make it especially readable at low resolution . . .
Bolder seris Georgias seris are
bold and easy to see, and its curves
are simple and open. Times thin,
pointy seris are handsome in print but
weak onscreen, where too-ew pixels
are available to render them clearly.
Wider counters The open
shapes inside the characters,
called counters, are as impor-
tant as the outside. Georgia
has big, round counters that
remain open at low res.
Georgia is biggerThe perceived size o a typeace is
not its point size but its x-height, that is, the size o its
lowercase characters; Georgias are 68% o the cap height,quite average. Times is too small or onscreen clarity.
Georgia has text fgures Georgias old-
style numerals, or text fgures, have ascend-
ers and descenders like lowercase letters. These are more distinctive andthereore easier to read than ordinary, all-caps numerals. Beautiul, too.
c
GeorgiaTimes
Compared to Times, the universal deault . . .
Georgia Times
Open Constricted
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Academics
The University of Miamis College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their elds. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual lifeof the University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
Academics
The University of Miamis College of Arts and Sciences is the largest
academic unit within the University of Miami, home to over 4,000
students and 400 distinguished full-time faculty, working at the cutting
edge of knowledge in their elds. Located in the beautiful city of Coral
Gables, Florida, we are a premier college within a Carnegie Research I
private university.
Students who enter the College of Arts and Sciences have the
opportunity to experience the breadth and depth of the intellectual life ofthe University of Miami. The College of Arts and Sciences offers 39
major areas of study and more than 45 minor concentrations -- from
acting to analytic geometry, from philosophy to physics.
Type
Word- and letter spacing is as important as letter shapes, and here Georgiaalso excels. At text sizes it is smooth, repetitive and rhythmic.
Georgia reads better online Unlike Times, which is a print typeace adapted or the screen, Georgia
was designed specifcally or onscreen use. As a result, its letter- and word spacing at low resolution
is smooth, repetitive and rhythmic, while Times is oten choppy and ftul, an eect not visible in print
(above). Even in print, however, Times thinner stems and seris yield an edgier, less coherent look.
Georgia Times
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Typefaces
1 Adobe Caslon Bold OsF
(www.adobe.com)
2 Georgia (www.fonts.com)
Design
Jody Ferry (www.jodyferry.com)
WebLinc, LLC (www.weblinc.com)
Colors
4
5
6
7
8
8
Article resources
R245 G245 B245
R215 G209 B202
R151 G83 B10
R118 G63 B6
R75 G55 B31
R75 G82 B26
R103 G107 B30
R140 G70 B6
4
5 6 7
8
95
10
8
9
HOME ABOUT THE COLLEGE ACADEMICS
1
2
10
3
3
100%0%
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Before & After magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
Before & After magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2008 Before & After magazine
ISSN 1049-0035. All rights reserved
You may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Before & After
Subscribe to Beore & Ater, and become a
more capable, confdent designer or pennies
per article. To learn more, go to
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E-mail this articleTo pass along a ree copy o this article to
others, click here.
Join our e-list
To be notifed by e-mail o new articles as
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Back | Paper-saver format
XiBAmagazine.com U
For paper-saver ormatPrint: (Specify pages 1419)
For presentation ormatPrint: (Specify pages 112)
Format: Landscape
Page Size: Fit to Page
Save
Presentation format or
Paper-saver format
Beore & Ater is made to ft your binder
Before & After articles are intended for permanent reference. All are titled and numbered.
For the current table of contents, click here. To save time and paper, a paper-saver format of this article,
suitable for one- or two-sided printing, is provided on the following pages.
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1of6
Lessonsfromabeautifulsite0667
0667Lessonsfroma
beautifulsite L
essons
froma
be
autiful
site
Homepage
Twodozenelementsandlinkseasily
coexistonthisinviting,visuallycoherentpage.
Theb
estdesignissimpledes
ign:anidea,
anim
age,afewwords,openspace.Itsclear,
attractive,memorable.
Bu
treallifeisnotoftensim
ple;itsfull
ofstuff.People,programsandcommerceall
need
attentionandscreensp
ace,andthis
canm
akeforabusy,complexsite.
WhatwelikeabouttheUn
iversityof
Miam
isCollegeofArts&Sciencessiteis
thati
thandlescomplexitybe
autifully.It
does
thisintwoways:Itredu
ceseach
elementtoitsessence(thesimplething),
then
itbeautifullycraftsthed
etails.Adozen
visua
ltechniquesallowitsmanypartsto
coexisteffortlessly.Letslook
atafew.
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|www.b
ama
gazin
e.c
om
2o
6
Lessonsfromabeautifulsite0667
0667Lessonsfroma
beautifulsite
Structure
Thesiteisconvenientlyscreensize,nottoo
long,somostofitisalways
visible.Itisorganiz
edinthreehorizontalsections;eachholdsadif
ferentkind
ofinformationpermanentstufftopandbottom,activestuffinth
emiddle.
Colordifferentia
testhesections
Awhitec
en
ter
stageisf
ank
edbya
darkh
eader
an
dlig
htooter.Th
esecon-
tain
theo
un
dation
alelem
en
tslo
go,
link
s,search
an
dsoon.Th
ewhite
cen
ter
isactive,with
tran
sitory
storie
s,n
ew
s
bries,
stulik
etha
t.Let,
ascre
en-size
spacelik
ethis
conv
eysatigh
t,org
anize
d
impre
ssion
an
dis
easier
tore
adthan
a
scrollin
gpage.Tigh
teditin
gisk
ey.
All
eyes
here
Interiorpage
Home
page
Header
Header
Main
stage
Footer
Footer
M
ainstage
ollg
of
ar
ts&scie
nces
u
v
y
o
f
m
m
P-a-n-o-r-a-m-i-cletterspacingconve
ys
elegan
cean
dstature.
Notethe
tinyshadow.Its
un
usual
toseesucham
odern
artia
ct
jux
taposedwith
old
type,butits
un
dersta
temen
tis
cla
ssyan
d
inthis
ca
seaddsv
alu
able
depth.
Righ
t,o
urp
erm
an
en
tlink
son
thear
righ
tare
tintedtoappear
barely
there
,
yetrem
a
ineasilyaccessible.
Beautifultypographyis
thesign
ature
elemen
to
thesite.
Sch
olarly
Caslon
typein
cla
ssic,old-style
capsan
dsmall
caps
(big
circle
,below
)conv
eyslitera
cyan
dtrad
ition
;com
pactlin
e
spacin
g(small
circle
)k
eepsmin
orinorm
at
ionromf
oating
aw
ay.Th
etwolin
eso
small
typeare
thesame
sizebutspaced
dieren
tly;them
ore-im
portan
tw
ord
sareinpan
oram
a.
Header
Twodarkbandso
negreen,onetanform
asimple,substantialh
eaderthat
leadsthesite;logo
andlinksarereversedinwhite.Tosoftenthelook,afaintgradient
yieldsanunderstatedillusionofradiantlig
ht.
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Lessonsfromabeautifulsite0667
0667Lessonsfroma
beautifulsite
Sublinks
Asthereadermove
sdeeperintothesite,su
btlechangesoftypecase
andcolor
areallittakestosig
nalthedifferentlevels.Styleandsizeremainco
nstant.
ReversethecolorsTh
ebeautiullyuniorm
lookothesiteresultsromasewtypographic
dierencesaspossible.L
et,thesublinks
retainthetypesizeands
tyleothemainlinks
butjustchangecaseand
reversecolor.
Asthelinksdescend,
thetypecolorchanges
toblack,thentogray.No
teonetypeaceinone
sizeeasilyconveysourlevelsoinormation.
DeansMessage
Spotlights
AChemicalChange
DesignsbyM
ichiko
ReligiousPerspectives
Contacts
A&SMagazine
75%
Mainlinks
Thehighest-levelli
nksareinthetanheade
rband.Typography,colorandshadow
areidenticaltothe
logo,whichreinforcestheirconnectionandper
manence.
Left,
tanbandandgreenfeldaredierentcolorsbut
have
virtuallythesamegrayvalue(dark
-light),which
keepsthetwoconnectedwhilebeingd
ierent.Below,wide
letter
spacingisrelaxedandlessdeman
dingthannormal
spacingandsoconveysasenseodelib
erationandstate-
liness
.Onscreen,itseasiertoread,too.
Threeshadesoftandefnethelink
statesnormal,activeandhover;this
quietlybutveryclearlytellsthereader
whereheis.Shadesareprogressively
darke
rversionsoonecoloramonoch
ro-
matic
palette,rightthatchangethemes-
sagewithoutchangingthesubject.Nice
.
Link
Active
Hove
r
Link
typematchesthelogo.
HOME
ABOUT
THECOLLEGE
ACADEM
ICS
ALUMNI
AL
UMNI
ALUMNI
ALUMNI
ACADEMIC
S
DeansMessa
ge
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Lessonsfromabeautifulsite0667
0667Lessonsfroma
beautifulsite
Mainstage
Betweenheaderan
dfooter,awhitemainstageisthefocalpointofthesite.
Oneachpage,one
short,book-likearticleissetinwidelyspacedlinesofseriftype,
whichconveysanairy,literarylookthatsv
erypleasanttoread.
Agradientaslightaschiff
onTheletcolumnis
denedbyanincrediblysubtle
gradientthatadesrom
lessthantwopercentcolorto
white.Whatsinteresting
ishowslighttheedgehastob
e,notmerelytobevis-
iblebutclearlypresent.Beautiul.
ComfortablereadingwidthBook-widthcolumnso
type45to6
5charactersorsoareidealorc
omort-
ablereading;
thewideleading(spacing)isvisua
lsilence
betweenlinesthatrelaxesthemessage.Thelon
geryour
lines,themor
espaceyoushouldputbetweent
hem.
Sametypestyleand
sizeFooter
Acorrectlydesigne
dfooterconveysrealau
thority;itshouldbethoughtof
notasthetailbutthefoundationthatsupp
ortseverythin
gelse.Thefooterholds
permanentinformationkeylinks,contac
tinformation,logo.
Livematterisalignedfush.
Backgroundcolorsextendoutward.
Samesize,differentcolor
Identicaltypographystyle,
case,sizeandspacin
gbut
reversedcolorsconn
ectooter
toheaderanduniythepage.
Smalllogo,bigimpression
Lower-rightcorneris
thenatu-
ralexitpointoapageandthe
correctplaceoralo
go,which
servesasaullstopandmakes
animpressionmuch
bigger
thanitssmallsize.Ecient.
HierarchyisimportantAbove,let,aheaderand
ooteroequalweightresultinanOreocookie
thatdividesthere
adersattentionandweakensthe
presentation.Instead,three-stagehierarchygives
eachsectionappr
opriateweight.Keepinmindthat
thereaderseyew
illalwaysgravitatetowardthe
center.Saveitor
yourmostimportantmaterial,and
putsupportingmaterialaroundit.
ALUMNI
MYUM
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magazine.com
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Lessonsrom
abeautiulsite0667
0667Lessonsrom
a
beautiulsite
Academics
TheUniversityofMiamisColle
geofArtsandSciencesisthelargest
academicunitwithintheUnive
rsityofMiami,hometoover4,000
studentsand400distinguished
full-timefaculty,workingatthecutting
edgeofknowledgeintheireld
s.LocatedinthebeautifulcityofCor
al
Gables,Florida,weareapremi
ercollegewithinaCarnegieResearch
I
privateuniversity.
StudentswhoentertheCollege
ofArtsandScienceshavethe
opportunitytoexperiencetheb
readthanddepthoftheintellectuall
ife
oftheUniversityofMiami.The
CollegeofArtsandSciencesoffers3
9
majorareasofstudyandmorethan45minorconcentrations--from
actingtoanalyticgeometry,fro
mphilosophytophysics.
Academics
TheUniversityofMiamisCollegeofArtsandSciencesisthelargest
academicunitwithintheUn
iversityofMiami,hometoover4,000
studentsand400distinguish
edfull-timefaculty,workingatthecu
tting
edgeofknowledgeintheirelds.LocatedinthebeautifulcityofCoral
Gables,Florida,weareapremiercollegewithinaCarnegieResea
rchI
privateuniversity.
StudentswhoentertheColl
egeofArtsandScienceshavethe
opportunitytoexperienceth
ebreadthanddepthoftheintellectuallifeof
theUniversityofMiami.Th
eCollegeofArtsandSciencesoffers
39
majorareasofstudyandmo
rethan45minorconcentrations--fro
m
actingtoanalyticgeometry,
fromphilosophytophysics.
Type
Word-andlettersp
acingisasimportantas
lettershapes,andhereGeorgia
alsoexcels.Attextsizesitissmooth,repetitiveandrhythmic.
GeorgiareadsbetteronlineUnlikeTimes,whichisaprinttypeaceadaptedorthescreen,Georgia
wasdesigned
specifcallyoronscreenuse.Asa
result,itsletter-andwordspacing
atlowresolution
issmooth,rep
etitiveandrhythmic,whileTimes
isotenchoppyandftul,aneectnotvisibleinprint
(above).Eveninprint,however,Timesthinnerst
emsandserisyieldanedgier,less
coherentlook.
Georgia
Times
Type
ThehtmltextoftheentiresiteissetinGeorgia,thebestonscreens
erif
typefaceuniversall
yavailable.Georgiahas
thelookofbooktypographyplusthe
mediumphysicaltraitsthatmakeitespeciallyreadableatlowresolution...
Bo
lderserisGeorgiasserisare
boldandeasytosee,anditscurves
are
simpleandopen.Timesthin,
pointyserisarehandsomeinprintbut
we
akonscreen,wheretoo-ewpixels
are
availabletorenderthemclearly.
WidercountersTheopen
shapesin
sidethecharacters,
calledcou
nters,areasimpor-
tantasth
eoutside.Georgia
hasbig,roundcountersthat
remainop
enatlowres.
Georgia
isbiggerTheperceivedsizeoa
typeaceis
notitspointsizebutitsx-height,thatis,the
sizeoits
lowercasecharacters;Georgiasare68%
o
thecapheight,
quiteaverage.Timesistoosmalloronscreenclarity.
Georgia
hastextfguresGeorgiasold-
stylenum
erals,ortextfgures,haveascend-
ersandd
escenderslikelowercaseletters.
Thesearemoredistinctiveand
thereore
easiertoreadthanordinary,all-capsnumerals.Beautiul,too.
c
Ge
orgiaTim
es
Compar
edtoTimes,theuniversaldeault...
Georgia
Times
Open
Constr
icted
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magazine.com
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abeauti
fulsite0667
0667Lessonsfrom
a
beautifulsite
3100%
0%
Before&Aftermagazine
Before&Afterhasbee
nsharingitspracticalapproach
tographicdesignsince1990.Becauseourmodernworld
hasmadedesignersofusall(readyornot),Before&
Afterisdedicatedtom
akinggraphicdesignunderstand-
able,usefulandevenf
unforeveryone.
JohnMcWadePublisherandcreativedirector
GayeMcWadeAssoc
iatepublisher
DexterMarkAbelle
raStaffdesigner
Before&Aftermagazine
323LincolnStreet,Ros
eville,CA95678
Telephone916-784-38
80
Fax916-784-3995
E-mailmailbox@bama
gazine.com
wwwhttp://www.bam
agazine.com
Copyright2008Be
fore&Aftermagazine
ISSN1049-0035.Allrightsreserved
Youmaypassalongafreecopyofthisarticletoothers
byclickinghere.Youm
aynotalterthisarticle,andyou
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