Sheryl Porter, Director of Beauty Education, Dillard’s
Mike Yonker, President, Learner Mobile @theyonks/@learnermobile
Games: Candy Crush
Saga
Social: Twitter
Business: CardMunch
Lifestyle: Zillow
Education: Britannica Kids
Finance: Mint
Food & Drink: Starbucks
Productivity: Evernote
News: The New York
Times
Entertainment: TMZ
Health & Fitness:
Nike Training Club
Music: Shazam
Photo & Video:
Mobile has affected so many aspects of our daily lives – making it better and
easier – how has it affected learning?
“The Industrial Revolution is being consumed by
technology…what the Internet has created is the Connected Revolution.”
– Seth Godin
© 2013 Learner Mobile
Mobile’s Potential
© 2013 Learner Mobile
Mobile’s Optimal Experience
BITE-SIZED IN-THE-MOMENT IN-CONTEXT
People don’t want to go through 4-hour training courses on their mobile phones.
Yet, we forget over 70% of what we learn within 6 days, and 90% within 30 days.
© 2013 Learner Mobile
Mobile’s Ideal Role Mobile’s Ideal Role
The 70:20:10 Model of Learning
70% on-the-job
experiences, tasks, and
problem solving
20% feedback and from working around good or bad examples of the need
10% courses and reading
Mobile Training Design Summary
IS NOT Same Content
Scheduled
Verbose
Stationary
Formal Learning (as much)
In Silo
eLearnings
IS Contextual
In-the-moment (on-the-job)
Bite-sized
On-the-go
Informal Learning
Collaborative
Performance Support
Beauty Institute On-boarding
§ Beauty Institute eLearning
§ Beauty Institute 5 Star Service (ILT)
§ Beauty Institute Advanced Beauty eLearning
But, what happens when they leave the classroom?
Training Challenges
• Retail moves at… The Speed of Retail
• New products/trends/colors every…minute
• Traditional training methods become expensive
• Need for constant reinforcement
• Turnover happens
• Limited ability to reach all Beauty Advisors in a timely fashion
• Consistent training is a challenge
Beauty Institute On-going
§ Beauty Institute Mobile
What does Beauty Institute Mobile Provide?
• Best practices, tips & techniques for 5 Star Service
• Product information, benefits & selling tips
• “Must Have” products (the Beauty Editor)
• Artistry techniques
• Ideas for driving innovative use of products
• Just-in-time product & selling updates
The goal is to develop best-in-class beauty experts
Beauty Institute Mobile Tour
Home (Tips)
News Feed (Push Notifications)
Action Plan
Content Channels
Content
Media
Search
Progress
• 1000s of Active Beauty Advisors
• > 200,000 Views in less than 1 year
• Anecdotes and videos from happy Beauty Advisors
• Daily Updates
Success Stories
© 2013 Learner Mobile
QUESTIONS?
Recommended
