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Page 1: Be Viral - Marketing

Viral:

Do or do

not, there is

no try

Mick Liubinskas

Page 2: Be Viral - Marketing

We’ve Built 100 Web Businesses in 10 countries

Page 3: Be Viral - Marketing

Viral  1:  Pray  

Page 4: Be Viral - Marketing

Viral  2:  Tell  a  Friend  

Page 5: Be Viral - Marketing

Viral  3:  

Page 6: Be Viral - Marketing

Viral  4:  Forced  

Page 7: Be Viral - Marketing

Viral  5:  Incen7ves  

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Go  on!  Aim  

higher,  BE  

VIRAL  

Page 9: Be Viral - Marketing

Be  Viral  1:  Group  Buying  

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Be  Viral  2:  Premium  content  for  

more  people  

Page 11: Be Viral - Marketing

Be  Viral  3:  Friends  ARE  the  game.  

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Now  Get  to  work.    Yes,  it’s  hard,  hard  work.  

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TEST  TEST  TEST  TEST  TEST  NEXT  

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Opportunity  Clear  

Solu7on  Known  

Built  It   Sell  It  

Customer  Discovery  

Customer  Valida7on    

Customer  Crea7on  

Company  Crea7on  

Old  School  Development  

Customer  Development  

Source: Steve Blank and Eric Ries

Page 15: Be Viral - Marketing

Be Viral! 1.  Where does ‘others’ make

you better for me? 2.  How can ‘others’ be a part

of the normal process? 3.  Make rewards the price

for ‘others’.

Page 16: Be Viral - Marketing

As  Yogurt  says:  “With  Viral:    

Do  or  do  not,  there  is  no  try.”  

Page 17: Be Viral - Marketing

Photo References: hXp://www.flickr.com/photos/jon_ovington/4315834126/  hXp://www.flickr.com/photos/seeminglee/3929959851/  hXp://www.flickr.com/photos/brokendrumphotography/2426059986/hXp://www.flickr.com/photos/marfis75/3272079115/  hXp://www.flickr.com/photos/cloudzilla/2245756477/  hXp://www.flickr.com/photos/sis/67045218/  hXp://www.flickr.com/photos/treenaks/3304518306/  hXp://www.flickr.com/photos/jessicafm/1078527665/  hXp://www.flickr.com/photos/goodrob13/2621763452/

Mick Liubinskas Mick Liubinskas

Mick Liubinskas [email protected]

02 8005 6944 @liubinskas on twitter

Workshops:  Building  Your  Web  Business  

pollenizer.com/workshops