PRESENTATION ON
PRESENTED BY – HIMANSHU, SHAHID, ABHISHEK, NEHA, K ROSHAN, DANESHWAR, SHUCHI
CONTENTS
• THE GRAPH• CASH COWS• DOGS• STAR• PROBLEM CHILD/?• INTRODUCTION• BCG OF MARUTI• REFERENCES• QUERIES
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CASH COWS
• Profits and cash generation are high and because of low growth, investments needed are low.
• Cash cows are often the stars of yesterday and they are foundation of a companty
DOGS
• Low market share low growth rate.
• They are cash traps.
• Liable to be divested
STARS
• Generate large amount of cash.
• Have strong relative market share.
• Consume large amount of cash due to their high growth rate.
• It is suggested that attempts should be made to hold market share, because they are future cash cows.
THE QUESTION MARK
• Have low market share.
• High cash demands and low returns.
• Market growth is unpredictable.
THE BCG MATRIX FOR MARUTI-CASH COWS
LOW
GROWTH
HIGH MARKET SHARE
BCG MATRIX FOR MARUTI- STARS
HIGH
GROWTH
HIGH MARKET SHARE
BCG MATRIX FOR MARUTI- QUESTION MARK
HIGH
GROWTH
LOW MARKET SHARE
THE BCG MATRIX FOR MARUTI-DOGS
LOW
GROWTH
LOW MARKET SHARE
REFERENCES
• MBAKNOL.com• Marutisuzuki.com• Wikipedia.org• googleimages
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