a new movie production house
Client and task assesment
Jolchhap
The movie with new faces
Movie Trailer
Movie Elements
ROMANCE
TRAGEDY
ACTION
LOVE
UNIQUE DANCE MOVE
HEALTHY ENTERTAINMENTSUSPENSECONFLICT
CLIMAX
No star castNew production house
People’s affinity for bangla movieHuge number of viewers in eid-ul-fitr
Competitor’s moviePolitical UncertainityWrong perception about Bangla Movie
SWOT Analysis
Strength Threat
Weakness
Opportunity
2 hour movie
Energetic castsCatchy shooting spots
Target market analysis
B2B B2C
Segmentation base
Geographic
Demographic
Psychographic
National rural urbanInternational middle east/ london.
Age 18-43income. Lowere to upper miidle
Youth network. Bangla movie lovers.Healthy entertainment seeker.people who want to watch movie in hall with family
B2C analysis
Jamuna future parkStar Cinaplex
District and Upazilla
Cinema Halls
B2B analysisTheatres
Dhaka city cinaplex
Dhaka city halls
Balaka Modhumita PurobiBilash Sony Razmoni
Ovishar Asia
Brand affiliationBrand Affiliations
Distribution Partner:
ANANDA MELA
Cinema ltd.
Competitor analysis
Most welcome 2
Bollywood and hollywood Movies
Competitor Analysis
CLOSE
DISTANT
120minutes’ packed entertainment. Wow!
Positioning
Bra
nd
ste
erin
g w
he
el
A profitable
movie dedicated
to entertain the
viewers.
BRAND TONALITY
1 taka from every ticket will go to
ASHIC foundation
BRAND PICTURE
Pure EntertainmentHeavy Entertainment
Healthy Entertainment
BRAND BENEFIT
Quality time with friends and family
Community service
BRANDING STRATEGY
To develop a brand identity
I M C
April 30 to July 29
30 july
EID UL FITR
Pre-launch
Post-launch
The launch
July 30 to November 30
Pre-launch
Anonymous postering at urban areas
Timeline April 30 to May 30
Cinema halls. University Campus. Prime locations.
Regional Regular Postering
Rural
Postering
Urban
Postering
Tea stalls . Rickshaw paintainings . cinema halls
Posters with QR codes.
QR codes will lead viewers to
ticket purchasing options.
• Facebook page
• Facebook page promotion
• Website (About movie cast, theatres, ticket sales points, songs, wallpaper, goodies)
• Youtube (Trailer)
• SEO (Monthly retainer package)
Online marketing
• BTV Bangla movie musical shows
• Other private channel Bangla musical shows
• Radio Foorti
• BD betar
Trivuj’s Songs Promotion
Miking
Rural Areas
Guest Appearance of cast in Tv channnels and radio shows. They will promote the movie In different shows.
Guest Appearence in Media
Public Relation
Press
conferrenceRoad show
Association with
Ring tonesWallpaperMp3 songWelcome tunes
Content Marketing
‘Trivuj’ Featured
News paper Ad
Magazine Features
Print media
1 taka from every sold ticket will go to ASHIC Foundation
Community Engagement
Billboard
TRIVUJ PREMIERE
T-shirtFilm Goodies
Available in
Available at SRK Showtime, other online shops
Promoted through Facebook page, Website
Vehicle April30-may
June July August Sept October Nov
Anonymous postering
Regular Postering
Online marketing
Song promotion
Miking
Content Marketing
Print media
Billboard
Film goodiesIMC
TIM
EL
INE
Ucash
Gp relationship centre
Book my show
Website
Theatres
How to avail tickets ?
• Theatrical Window: ( 4 Months)
• Video/DVD rental and retail window : (4 – 12 Months)
• Pay per View Television: (12 – 17 Months)
• Subscription or Pay Television: ( 17- 24 Months)
• Free Television: 24+ Months
Distributor “Ananda Mela Cinema Ltd.” Will handle all of these
channels
Sales Projection
1. To be released in 60 theatres across the country
2. Occupancy Rate for - 1st week – 90%
2nd- 3rd week – 80%
4th week - 60%
Last 3 months - (50% - 40%)
3. Theatre share for - 1st week – 20%
2nd- 3rd week – 35%
4th week - 45%
Last 3 months - (60% - 70%)
Assumptions
1. Theatrical Window-
Ticket Sales Projection - 10,26,05,030 Tk
Less: Theatre Share - (4,46,13,576 Tk)
Net Ticket Sales Revenue - 5,79,91,454 Tk
Less: Distributor’s fee - (15% of 5,79,91,454 Tk) = (86,98,718.1)
= 4,92,92,735.9 Tk
2. Video/DVD rental - (45% of 20,00,000 Tk)
- 9,00,000 Tk
3. Video/DVD retail - ( 20% of 10,00,000 Tk)
- 2,00,000 Tk
4. Pay per View Television: - (15% of 40,00,000)
- 6,00,000 Tk
5. Subscription or Pay Television: - ( 35% of 60,00,000 Tk)
- 21,00,000 Tk
6. Free Television - ( 50% of 50,55,000 Tk)
- 25,27,500 Tk
Ass
um
pti
on
s
Theatrical Window
1st WeekTheatre Share 20%
2nd-3rd WeekTheatre Share 35%
4th WeekTheatre Share 45%
Last 3 monthsTheatre Share (60% - 70%)
Total in Tk
Ticket Sales Projection
2,54,62,080 2,26,54,800 73,39,400 4,71,48,750 10,26,05,030
Less: Theatre Share
(50,92,416) (72,29,180) (33,02,730) (2,82,89,250) (4,46,13,576)
Net Ticket Sales Revenue
2,03,69,664 1,54,25,620 40,36,670 1,88,59,500 5,79,91,454
Break-Down of Ticket Sales
Items Amount in Tk
Theatrical Window 4,92,92,735.9
Video/DVD rental 9,00,000
Video/DVD retail 2,00,000
Pay per View Television 6,00,000
Subscription or Pay Television 21,00,000
Free Television 25,27,500
Net Projected Sales 5,56,20,235.9
Sales Projection Table
Items Amount in Tk
Posters 6,00,000
SEO 2,40,000
Miking 3,00,000
Roadshow 7,00,000
Billboards 6,00,000
Premiere 4,00,000
Newspaper Ad 4,00,000
Facebook Page Ad 1,50,000
Goodies 50,000
Content Marketing 2,00,000
Magazine Feature 50,000
Misc 3,00,000
Total Promotional Cost 39,90,000
Movie Print (64 screens*1,20,000 Tk) 76,80,000
Total Budget 1,16,70,000 Tk
Bu
dg
eti
ng
Net Projected Sales 5,56,20,235.9
Total Budget (1,16,70,000 Tk)
Net Profit 4,39,50,235.9
Profit Calculation
ROI= 4,39,50,235.9
2,16,70,000
ROI
= 2.02
Viewers Journey Framework
WitnessingTV
SOCIAL MEDIAYOUTUBE
FACEBOOKROADSHOW
Become inspiredfriends
Awareness
Researching
Movie reviewTv
BlogsSocial media
Website
Explore and consider
Purshasing
UcashBook my show
Theatres
Goodies
Moment of sale
UsingT shirts
Wrist bandMug
SharingSocial media
Social networkWord of mouth
Loyalty
Aspiration Consideration Advocate