Balanced ScorecardRama P. Renspandy (2509100060)

Randa Tio Alexi (2509100082)

Overview

• Strategi adalah salah satu bagian vital dalam pencapaian tujuan dari sebuah organisasi

• Implementasi strategi bukan hal yang mudah

• Diperlukan adanya visualisasi strategi

Create the Strategy

Implement the Strategy

Visualise the Strategy

Balanced Scorecard

a framework that helps organizationsvisualize its strategy and translate the

strategy into operational objectives that drive both behavior and performance

Con’t

• Mencakup indikator finansial dan non-finansial

• Mencakup indikator masa lalu, masa kini, dan masa depan

• Mencakup indikator internal dan eksternal

• Mencakup indikator penyebab (cause) dan akibat (effect)

4 Perspektif BSC

FINANCIAL/REGULATORY

To satisfy our constituents,

what financial & regulatory

objectives must

we accomplish?

CUSTOMER

To achieve our vision,

what customer needs must

we serve?

INTERNAL

To satisfy our customers and

stakeholders, in which business

processes must we excel?

LEARNING & GROWTH

To achieve our goals, how

must we learn, communicate

and grow?

Strategy Map Disney

FINANCIAL PERSPECTIVE

CUSTOMERPERSPECTIVE

INTERNALPERSPECTIVE

LEARNING & GROWTH

Profitability, Operating Efficiency, Revenue

Stakeholder Satisfaction, Attract Customer, Retaining Customer

Employee and Assets, Management Process, Administration Systems

Technical Aspect, Human Resource, Relationship

BSC Disney (1)

FINANCIAL PERSPECTIVE

OBJECTIVE MEASUREMENT TARGET (KPI)

Company Assets Increasing Company AssetsA Number of New Assets Listed

Every Year

Operating EfficiencyImproved Operating

EfficiencyReceiving ISO Certified

Annual Revenue Growing Annual RevenueIncreasing Annual Revenue

Number

New Investor More Potential Investor Increasing Investor Number

BSC Disney (2)

CUSTOMER PERSPECTIVE

OBJECTIVE MEASUREMENT TARGET (KPI)

Increase Stakeholder SatisfactionAccomodating Stakeholder

NeedsRealizing All Stakeholder Needs

New CustomersAttracting Even More

CustomersA number of New Customer Every

Time

Customer LoyaltyRetaining Usual Customer

LoyaltyStatic Data of Old Customer

Recorded

Improving Customer Service Worldwide

Good CS Response Worldwide

Achieving Good Customers Review

BSC Disney (3)

INTERNAL PERSPECTIVE

OBJECTIVE MEASUREMENT TARGET (KPI)

Retaining Skillful Employee And Assets

Re-Contract Skillful Employee

Retaining All The Skillful Employee

Boosting Management Process Improvement

Performance Appraisal Increasing Development Graphic

Administration Systems Accountable Adm. SystemsAdm. Systems subReport per

week

Fast Employee Regeneration Upgrade Worker PositiionA number of new employee per

year

BSC Disney (4)

LEARNING & GROWTH

OBJECTIVE MEASUREMENT TARGET (KPI)

Sustainable Technical AspectEligible For Technical

StandartAttaining ISO Certified

Sustainable Human Resource AspectEligible For Minimum

StandartGetting Job Certification

Developing Skill & Employee Productivity

Employee Skill & Productivity

Getting Job Certification

Healthy Relationship Strengthen Relationship All Employee Participating

Action Plan (1)

FINANCIAL PERSPECTIVE

INITIATIVEExpense Money To Buy Compromising Assets

Standardizing Every Operating Aspect

Cutting Off Unneccessary Expenses

Promoting to A New Market Potential Investor

CUSTOMER PERSPECTIVE

INITIATIVEMaking A Worldwide Suggestion BoxPromoting and Giving Reward To CustomerMake Disney Club For The Customer

Promoting and Giving Reward To Customer

Action Plan (2)

INTERNAL PERSPECTIVE

INITIATIVEIncrease The Salary and AllowanceApplying Performance Appraisal To EmployeeMaking Adm. Detailed Report Every Transaction

Recruiting And Upgrading the Old Worker Post.

LEARNING & GROWTH

INITIATIVEMake World Class Standart Operational Proced.Job Training IntercourseJob Training Intercourse

Making Intimate Meeting/Vacation Program

Action Plan (2)

INTERNAL PERSPECTIVE

INITIATIVEIncrease The Salary and AllowanceApplying Performance Appraisal To EmployeeMaking Adm. Detailed Report Every Transaction

Recruiting And Upgrading the Old Worker Post.

LEARNING & GROWTH

INITIATIVEMake World Class Standart Operational Proced.Job Training IntercourseJob Training Intercourse

Making Intimate Meeting/Vacation Program

Thank You

"You get what you measure. Measure the wrong thing and you get the wrong behaviors"

(John H. Lingle)