Background: Dana ThomasBackground: Dana Thomas
9-1/2 years with JCPenney--Prodigy, 9-1/2 years with JCPenney--Prodigy, CompuServe, AOL, interactive TV, CompuServe, AOL, interactive TV, CD-ROM, kiosk, internet.CD-ROM, kiosk, internet.
Writer, database manager, producer.Writer, database manager, producer.2 months with Sabre Interactive / 2 months with Sabre Interactive /
Travelocity.Travelocity.Content ManagerContent Manager
An average day...An average day...
Manage production and maintenance Manage production and maintenance of content.of content.
Project manage with creatives, Project manage with creatives, marketing, information systems, marketing, information systems, agency.agency.
Work to implement new types of Work to implement new types of content.content.
New Media skills:New Media skills:
Technical, communications or Technical, communications or marketing background marketing background
Team playerTeam playerExcellent communication skillsExcellent communication skillsFlexibilityFlexibilityAdapt to rapid changeAdapt to rapid change
AMR CorporationAMR CorporationAMR CorporationAMR Corporation
The SABRE GroupThe SABRE GroupThe SABRE GroupThe SABRE Group American AirlinesAmerican AirlinesAmerican AirlinesAmerican Airlines
A Separate Public CompanyA Separate Public Company
Information TechnologySolutions
Information TechnologySolutions
Electronic Travel DistributionServices
Electronic Travel DistributionServices
SABRESABREInteractiveInteractive
Unmanaged TravelerUnmanaged Traveler
SABRESABRETravelTravel
InformationInformationNetworkNetwork
Travel Agency MarketTravel Agency Market
The SABRE GroupThe SABRE Group
The SABRE Group -- a pioneer The SABRE Group -- a pioneer in electronic commercein electronic commerce
SABRE handles more than SABRE handles more than $60 billion$60 billion in air travel in air travel annuallyannually
A Series Of Web Based ProductsA Series Of Web Based Products
AirlinesAirlinesHotelsHotels
IndividualIndividualConsumerConsumer
Direct Direct CorporateCorporate
TravelTravelAgentAgentWebWebSitesSites
TravelTravelAgentAgentAccessAccess
Agent Explorer
10 Airline Sites10 Airline Sites
AmericanAmericanJALJALMidWest ExpressMidWest ExpressReno AirReno AirAmerican Trans AirAmerican Trans AirAir New Zealand (schedules only)Air New Zealand (schedules only)4 major carriers currently in active 4 major carriers currently in active
contract negotiationscontract negotiations
JAL Co BrandJAL Co Brand
A Series Of Web Based Products
TravelTravelAgentAgentWebWebSitesSites
19%
9%
22%
50%
0%5%
10%15%20%25%30%35%40%45%50%
Not Involved Not Now ButSoon
Taking Steps ActivelyInvolved
Travel Agents And The NetTravel Agents And The Net
travel explorertravel explorertravel explorertravel explorer
Building Web Sites For Travel AgentsBuilding Web Sites For Travel Agents12,300 Created In 199712,300 Created In 1997Can Be Highly CustomizedCan Be Highly CustomizedUses Common Booking Engine For Uses Common Booking Engine For
ReservationsReservations
A Series Of Web Based Products
TravelTravelAgentAgentWebWebSitesSites
TravelTravelAgentAgentAccessAccess
Agent Explorer
Agent Explorer
Supplier
SABRETravel Agent
THENET
A Series Of Web Based Products
Direct Direct CorporateCorporate
TravelTravelAgentAgentWebWebSitesSites
TravelTravelAgentAgentAccessAccess
Agent Explorer
Reservations On Desktop Integrated Travel Policy Sophisticated Travel Reporting Integrated Expense Management Working With The Travel Agent
A Series Of Web Based Products
IndividualIndividualConsumerConsumer
Direct Direct CorporateCorporate
TravelTravelAgentAgentWebWebSitesSites
TravelTravelAgentAgentAccessAccess
Agent Explorer
SABRE Invented On Line TravelSABRE Invented On Line Travel
12 Years Of On Line Travel Experience12 Years Of On Line Travel Experience
Travel Value ChainTravel Value ChainTravel Value ChainTravel Value Chain
Buy Fulfill
Travel Value ChainTravel Value ChainTravel Value ChainTravel Value Chain
ShopPlanDream Buy Fulfill
Go
New ContentNew ContentLonely PlanetLonely Planet
World Travel GuideWorld Travel GuideMapquestMapquest
Getting Through CustomsGetting Through Customs
VacationsVacations
Over $100 Million In Sales In 1997Over $100 Million In Sales In 1997First on-line company w/ $3 Million sales weekFirst on-line company w/ $3 Million sales weekGlobal Penetration in 70+ countriesGlobal Penetration in 70+ countriesTravelocity Travel Agency Directory Travelocity Travel Agency Directory Travelocity Fare Watcher E-mailTravelocity Fare Watcher E-mailTravelocity Flight PagingTravelocity Flight PagingExclusive Deals With Yahoo!, Netscape, Exclusive Deals With Yahoo!, Netscape,
Pathfinder, Earthlink, History ChannelPathfinder, Earthlink, History ChannelVacations & Cruises by BTI Americas TravelVacations & Cruises by BTI Americas TravelNew and Improved Destinations ModuleNew and Improved Destinations Module
1997 - A banner year1997 - A banner year
Awareness
Visit
Trial
Book
Return
StrategyStrategyStrategyStrategy
Build AwarenessBuild Awareness
Public RelationsPublic RelationsAdvertisingAdvertising
Public RelationsPublic Relations
ArticlesArticles– Q3 - 360 Articles Or MentionsQ3 - 360 Articles Or Mentions– Circulation 80,000,000Circulation 80,000,000
TelevisionTelevision– Video News ReleasesVideo News Releases– Q3- 79 SpotsQ3- 79 Spots– Audience 8,000,000Audience 8,000,000– CBS Up To The Minute, WNBC, CBS Up To The Minute, WNBC,
WMAQ(ord),CNNfn,CNNmorning,CNNearlWMAQ(ord),CNNfn,CNNmorning,CNNearly,MSNBCy,MSNBC
Innovate In Technology To Drive Innovate In Technology To Drive Press and BroadcastPress and Broadcast
ATT Pocket Phone Drove Similar Press and a $50k Ad Buy On The Site
Flight Paging Drove Hundreds Of Articles
Awareness
StrategyStrategyStrategyStrategy
Visit
Co Brands
Internet Service ProvidersInternet Service Providers
Co BrandsCo Brands
Awareness
Visit
Trial
StrategyStrategyStrategyStrategy
Partner With Suppliers To Partner With Suppliers To PromotePromote
Awareness
Visit
Trial
Book
StrategyStrategyStrategyStrategy
What Drives Bookings?What Drives Bookings?
Broad ContentBroad Content AirAir HotelHotel CarCar Bed & BreakfastBed & Breakfast Tour & Cruise Tour & Cruise MapsMaps DirectionsDirections City DescriptionsCity Descriptions
Consolidator FaresConsolidator Fares Farewatcher EmailFarewatcher Email Today’s Lowest FaresToday’s Lowest Fares Most Eticket AirlinesMost Eticket Airlines Negotiated FaresNegotiated Fares Flifo/PagingFlifo/Paging
The Most Bookable Content The Most Bookable Content On The WebOn The Web
400 Airlines400 Airlines
37000 Hotels37000 Hotels
60 Car Rental Companies60 Car Rental Companies
TrustTrust
The System Used By More Travel AgentsThe System Used By More Travel AgentsThe System Airlines Use (60!)The System Airlines Use (60!)The Largest System (45% of US Bookings)The Largest System (45% of US Bookings)Isn’t AMR or American Behind Them?Isn’t AMR or American Behind Them?
Award Winning Award Winning
Worlds Best Travel Site
1997 World Travel AwardBest Internet Travel Site
Give Them What They WantGive Them What They Want
Why Lookers Come!Why Lookers Come!
78.00%
12.00%
3.00% 1.00%5.00%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Best Fare ScheduleInfo
Hotel Info Car Info Other
SABRE Group Confidential
FareWatcher EmailFareWatcher Email
You Select The MarketYou Select The MarketEvery Time The Fare Every Time The Fare
Changes More Than Changes More Than $25.00$25.00
We Send You An EmailWe Send You An Email
farewatcher pagefarewatcher pagefarewatcher pagefarewatcher page
Consolidator FaresConsolidator Fares
The Only Site WithThe Only Site With
(other than Herb’s)
Ticketing ChoicesTicketing Choices
Service CenterService CenterE-Ticket (Most Carriers On Web)E-Ticket (Most Carriers On Web)Travel AgentTravel AgentInternational TicketingInternational Ticketing
They Want To Deal With They Want To Deal With Their Travel AgentTheir Travel Agent
Supplier
SABRE Travel Agent THE
NET
International TicketingInternational TicketingInternational TicketingInternational TicketingTravelocity Now Provides Ticketing in Travelocity Now Provides Ticketing in
65 Countries65 Countries
People Are ComingPeople Are ComingPeople Are ComingPeople Are Coming2,000,000 members2,000,000 members35 Million Page Views A Month35 Million Page Views A MonthStrong Bookings GrowthStrong Bookings Growth
Awareness
Visit
Trial
Book
Return
StrategyStrategyStrategyStrategy