Augmented Reality Ambient Intelligence
BA635-Graduate Seminar:Current Issues in MarketingPresentation by Amy Curkendall
Augmented Reality
COMPUTERGENERATION
REAL WORLD +
Video:Total Immersion
Augmented Reality
Head-mounted display
Mobile Phones
Heads-up display
Augmented Reality – Cars
BMWKiaScionMazdaChevroletNissan/Renault
Augmented Reality
HOLLYWOOD
Minority Report Gamer Iron Man Terminator Robocop Avatar
Augmented Reality – Harry Potter
Augmented Reality - Sports
Are you ready for some football?
Augmented Reality - Sports
OLYMPICS
Virtual Lane Markers
BASEBALL
K-Zone
Augmented Reality – Music
John Mayer Heartbreak Warfare
Lost Valentinos Night Moves
Eminem Augmented reality
competition – Relapse album
Blink-182 Comeback with Doritos
bags!
Augmented Reality – Retail
Lego StoreAdidasBenettonMacy’s Magic MirrorRay Ban Ikea
Augmented Reality – Misc.
Video GamesBooksFoodWorking outSocial Media
Augmented Reality – Misc. TravelArt/HistorySafetyPoliticsAdventure
Augmented Reality – Misc.
Hair stylesHealthMagazines Jobs – CVTheme parks
“…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and context-sensitive, and autonomous.”
Ambient Intelligence
◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)]
Just the beginning…◦ RFID – Radio
Frequency Identification
◦ Smartphones
Corning◦ A Day Made from Glass
Ambient Intelligence
Ambient Intelligence
Ambient Intelligence
Bill Gates’ House
Ambient Intelligence
What? More Harry Potter Connections?
Home Healthcare Handicap
accommodations Car Nutrition Virtual Fitness Coach Inventory
Ambient Intelligence Grocery stores Food preparation Retail Credit card on phone Office Travel Music Dating
THE END.Thank you!