DAMWAC
Presented by: Bhavesh Bhansali
No need to tell u!!!
What is
Business-To-Business
Its time to know!!! How To
Become A
Marketing
Superstar Through
Social Media
Clear understanding of customers Depth of subject matter expertise Need to generate higher revenue Relationship-Based sales Already have practice doing it
Five reasons why B2B companies are a better fit for
Social Media Marketing
than B2C companies
Five step social media lead generation process
Get the basics right
Maximize content discovery
Create conversion Ubiquity
Test and fail fast
Optimize the maximum lead flow
Social media lead generation IN ACTION
Create Webinars and EBooks that will amaze
Storytelling with video Business blogging
Twitter (Leads in 140 characters)
Maximizing Facebook lead generation through engagement
Email is social
Visual conferences
Making Trade shows Social
Driving trade shows leads with social media
Treat trade shows like co-marketing
Content Discovery Framework
Regular Content
Consistent sharing
Dedicated monitoring
Prioritized engagement
Three B2B social media lead generation Steps to
Superstardom
Build an Online lead generation infrastructure
Implement the four steps of content discovery
Start testing
Five steps to instantly make your trade show more
SOCIAL Step 1 • Eliminate brochures
Step 2 • Make your booth content inbound
Step 3 • Follow instead of collect
Step 4 • Personalize invites
Step 5 • Crowd source content
7 B2B Social media roadblocks Full legal approval of everything
Social network access is blocked
Executive support is lacking
The customer base is not strong on social media
But I have a real job to do
You don’t know from where to start
Right person for right task