How to Maximize Your Avvo Profile
Copyright 2013 - Avvo, Inc.
4 Ways to Maximize Your Profile
1. Profile
2. Contribute
3. Share
4. Upgrade
Preview New Features!!
Profile
Update Your Profile Photo
• Profiles with photos are 7x more likely to be viewed
• ¾ headshot vs. full body• Dark shots may not show
up in thumbnails
Update Your Profile• Links to:
• Website• Blog• Social Media
• Photos• Video• Languages• Cases• Work Experience• Education • Awards• Associations• Publications• Speaking Engagements
Avvo Rating
• Mathematical algorithm• Calculates automatically• Based on activity within the
legal industry• Experience• Industry Recognition• Professional Conduct
• Keep your profile up-to-date• Most recent information matters
most• Always include dates
Client Reviews
• Important to prospective clients
• 85% positive• Don’t fear the negative
review• Doesn’t affect Avvo Rating• Opportunity to respond• Push down negative
reviews• Work with Avvo
Peer Endorsements
• Showcase your
“virtual” law firm • Can positively impact
Avvo Rating• Make it personal• Endorser must have
claimed Avvo profile
Group Claim
• Claim all firm profiles in one step
• Simple & free• Manage profiles
centrally, or let each attorney manage
• 500+ firms participating
Contribute
Question and Answer Forum
Legal Guides
Contributor Points
• Contributor points• Leaderboards• Top answers featured
throughout site• Contributor level
included on your profile page
Google Searches (SEO)
Google Searches (SEO)
Share
Social Media Integration
Post Content back to your Website
Website Badges
Upgrade your Profile
Avvo Pro
Sponsored Listing and Display Ads
NEW FEATURE – Avvo Legal Marketplace
Stay in Touch
• Nida Makein, Customer Operations Manager• [email protected]
• Avvo University www.ignite.avvo.com• Upcoming webinars
• Avvo Blog www.avvoblog.com • New Features