Automatically Turn Top Performing Products into Facebook Ads with Kenshoo Demand-Driven CampaignsTM
COLOR: blue
BRAND: Tennis Pro
PRODUCT: tennis racket
PRICE: $18.99
AVAILABLE: 14
tennismerchant.com$14.99
tennis merchant.com$21.99
tennis merchant.com$18.99
Products from my feed
My top-performing products in Kenshoo Search
The Old Way (Manual) The Kenshoo Way (Automated)
• Analyze sales performance data from backend systems
• Select top products to advertise
• Gather product info, images, prices, landing pages, etc.
• Create ad copies, polish assets, create tracking URLs
• Leverage trend signals from inventory systems Likes, loves, shares, wishlists, sales volume, etc.
• Identify performance triggers from SEM and PLA campaigns CVR, ROI, click volume, etc.
• Dynamic ad copy and audience targeting templates
• Go!
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Kenshoo Universal Platform
Purchases and Revenue
Product Page Views
Facebook Ads
Merchant Inventory Feed
Product Listing Ads
Google Search
Kenshoo Ad Wizard
© 2015 Kenshoo, Ltd. All Rights Reserved [email protected] | Kenshoo.cn.com
SOCIAL
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Kenshoo Demand-Driven CampaignsEnabling Evergreen Product Ads on Facebook and Cross-Channel Budget Optimization
Create Demand-Driven Campaign Customize Ads with Dynamic Attributes Reach New and Existing Customers with Lookalike and Custom Audiences
Results from Demand-Driven Campaigns (DDC) for Leading Retailer
vs. non-DDC benchmarks
62% 23%62%
41%4x45%
HIGHER CTR
LOWER CPA
LOWER CPC
HIGHER ROI
HIGHER CVR
TIME SAVINGS
© 2015 Kenshoo, Ltd. All Rights Reserved [email protected] | Kenshoo.cn.com
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