Have you ever wondered how much time Australian women spend on social media?

What are they doing?

Does social media really have that much to do with any of us?

98.5% of Australian women have a personal Facebook page.

All but 2% of them use it every day.

They want to And be

And it’s not just about Facebook…

85% of Australian Women using social media are mothers.

They’re online every single day.

49% of Australian women have a personal blog.

92% of Australian women read blogs.

39% read blogs every day.

And blogs are impacting how they spend.

69% of Australian women have made a purchase based on a blog review.

43% seek out blog reviews before spending.

An astounding 75%say that a blog post haschanged the way they

feel about their life.

“They give me hope in life.”

“Made me feel like I wasn’t alone with my post-natal depression.”

“Parenting blogs have changed the way I parent.”

“Blogs have ‘challenged, inspired and motivated me.’”

“Blog posts inspire me to be better

every. single. day.”

women in business are cottoning on.

73% have a Facebook Fan page

38% of pages have more than 500 fans

are using twitter59%

39% have over 500 followers

25% are on

62% are on

47% have a business blog

47% update it more than once a week

67% say they feel their blog has let them form relationships with their customers.

Social media is changing the way Australian womennetwork,spendand feel about their lives.

How has social media influenced

YOU?

Research conducted by

December, 2011