atlanticwoodworkers.ca
Online PresenceStrengths, Opportunities, Recommendations
First Things First
• Your webmaster – Don Shubaly• Technical Support/ Features– Stephen Parsons
• Content Editing/ Social Media– Mary Elizabeth O’Toole
The Foundation
• Get Ready– Assessing the situation– Cleanup & Tuning
• Get Set– Research– Collecting Ideas
The Good
• CMS (WordPress)• Internet/Intranet• Features– Forums– Library– Gallery
The Opportunity
• Technology/ Currency• Design• Strategy• Structure• Content
(some of) The Best
• Wood Turners and Carvers• Thanks to Canadian Wood-
working & Home Improvement• Here are a few examples…
(some of) The Best
• AvalonWoodturner’s Guild– Imagery– Simplicity– Consistency
http://www.avalonwoodturners.org
(some of) The Best
• Calgary Carvers– Imagery– Use of space– Key messages
http://www.calgarycarvers.com/
(some of) The Best
• Durham WoodworkingClub (Oshawa)– Clean design– Social media– Sponsorship
http://www.durhamwoodworkingclub.com/
(some of) The Best
• NewfoundlandWoodworkers– Strong Imagery/
multimedia– Working features– Member promotion
http://www.nlwoodworkers.ca/
(some of) The Best
• Oakville Sculpters& Woodcarvers– Branding– Navigation– Monetization (sales)
http://www.oswguild.org/
(some of) The Best
• Grey-Bruce WoodturnersGuild– All of the above
http://www.gbwg.ca
The Recommendations
• Technology/ Currency• Design• Strategy• Structure• Content
http://www.atlanticwoodworkers.ca
Technology
• WordPress updates…done!• Modular updates• Library module• Multimedia• Working features (calendar)• RSS & Offsite Content
http://www.atlanticwoodworkers.ca
Design
• Logo?• Photo Imagery• Multimedia features• Use of space• Color
http://www.atlanticwoodworkers.ca
Structure
• Public (internet)• Members Only (intranet)• Navigation and sections• Links and related content
http://www.atlanticwoodworkers.ca
Strategy
• How can we– Add value to members?– Entice new members?– Increase our reach?
http://www.atlanticwoodworkers.ca
Members Only
• Reformatted content – TMT• Currency – regular updates• Interaction– Forums / discussion?– Mentorships?– Tips & Technique sharing?
http://www.atlanticwoodworkers.ca
Public Information
• Contact Info• Links• Q & A?• Teasers– Tips & techniques– Book reviews– Member profiles
http://www.atlanticwoodworkers.ca
Outreach with Social Media
• Facebook– Wide reach, accessible, social
• Blog – Opportunity for detailed sharing
• YouTube– Showing skills (future)
http://www.atlanticwoodworkers.ca
Next Steps
• Your input– Survey– Participation (e.g. forums)– Mentoring– Demonstrating (technique)
• Manageable scope
http://www.atlanticwoodworkers.ca
Questions
• Thank you• Stay tuned!• Links at
www.atlanticwoodworkers.ca ??