Architecture Criticism in the Age of Social Networkspreliminary thoughts on how web and social media can change critical practice for the better
DAVIDE TOMMASO FERRANDO | 13.06.2014 | CRITIC|ALL | FORMATS #2 [VISUAL CULTURE AND MEDIA] | ETSAM
FACT ICRITIQUE IS A HEAVY WORD TO USE IN A BLOG
FACT IICRITICISM MEANS WRITTEN CRITICISM
FACT IIICRITICS DON'T CRITICIZE,
ARCHITECTS DON'T STAND CRITICISM
I. THE POSSIBILITY OF A WEB CRITICISM
ITHE WEB PROVIDES AN ALTERNATIVE PLACE WHERE
TO DEVELOP ARCHITECTURE CRITICISM
IITHANKS TO SOCIAL MEDIA, CRITICS CAN NOW REACH
A MUCH WIDER PUBLIC
IIIMAKING MONEY OUT OF WEB CRITICISM IS HARD
(BUT NOT IMPOSSIBLE)
1. AntiThesi2. Architectural Theory3. Archiwatch4. Archphoto5. Arquitectura-Política6. Black-Mamba 7. btbwarchitecture8. dpr-barcelona9. Failed Architecture10. Fulcrum11. Gizmo12. N+113. SOCKS14. Spacelab15. The Architecture of Analogy 16. The City as a Project17. The Ship18. Veredes19. Wilfing Architettura20. Zeroundicipiù
1.
2.
20. 4.
6./11. 17.
5./7./8. 3.
13.
14.
9. 10./16.
12.
15.
18.
19.
INDEPENDENT WEB EDITORIAL PROJECTS ARE MORE FLEXIBLE IN TERMS OF:
ECONOMICS(no printing or distribution needed)
DEADLINES(no need to respect a rigid schedule)
and CONTENT DEFINITION(little pressure from sponsors and friends)
II. FUCK IMAGE
ALL THAT ONCE WAS DIRECTLY LIVED HAS BECOME MERE REPRESENTATION. […]
UNDERSTOOD IN ITS TOTALITY, THE SPECTACLE IS BOTH THE OUTCOME AND THE GOAL OF THE
DOMINANT MODE OF PRODUCTION. […]
THE SPECTACLE IS CAPITAL ACCUMULATED TO THE POINT WHERE IT BECOMES IMAGE.
Guy Debord
WHILE AESTHETICIZATION REMAINS A BACKGROUND CULTURAL CONDITION THAT
PERMEATES […] THE WHOLE OF PRESENT SOCIETY, ITS EFFECTS WILL BE ALL THE MORE MARKED WITHIN
A DISCIPLINE THAT OPERATES THROUGH THE MEDIUM OF THE IMAGE.
ARCHITECTURE IS FULLY ENSNARED WITHIN THIS CONDITION.
Neil Leach
THE WORD “ARCHITECTURE” DOESN'T SIMPLY DEFINE A BODY OF THEORIES AND
WORKS, BUT A CULTURAL LANDSCAPE MADE OF CONSTRUCTIONS, WRITINGS AND IMAGES, OF THEIR MUTUAL RELATIONS AND OF THEIR PERSONAL AND
COLLECTIVE INTERPRETATIONS
POETRY CAN ONLY BE CRITICIZED BY POETRY. A JUDGEMENT ON ART THAT IS NOT ITSELF ART HAS
[…] NO CIVIL RIGHTS IN THE REALM OF ART.
Friedrich Schlegel
CRITICISM SHOULD BE VIEWES IN TERMS OF TACTICS AND INTENTIONS, NOT IN TERMS OF THE MEDIA
EMPLOYED.
Wayne Attoe
A MINOR KIND OF CRITICISM:
POTENTIALLY VIRALFASTLY PRODUCEDFASTLY CONSUMED
CLEARLY DEMISTIFYINGLOW COST
AESTHETICALLY CHARGEDSOCIAL
NO BUSINESS
III. THE CRITIC AS SPARRING PARTNER
THE STAR SYSTEM CREATES A PROMOTIONAL SYSTEM THAT DEVELOPS ITSELF IN PARALLEL WITH
THE OBJECTIVE CRITERIA OF ART HISTORY, CREATING A LEGEND IN WHICH THE AUTHOR IS INSEPARABLE
FROM ITS WORK. SUCH LEGEND IS DEEPLY ARTIFICIAL, BECAUSE IT NORMALIZES JUDGMENT IN
ORDER TO BETTER SUBLIMATE IT.
Pierre Restany
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