ARABS BE LIKE.. The Modern Middle East yousef youseftuqan youseftuqan
السالم عليكم
Arabs love a good conversation.
But..
Arab governments like control.
“How do you know when you’ve made it as a blogger?”
“You’re in jail.”
Enemies Of The Internet, 2010Burma China Cuba
Egypt Iran
North Korea Saudi Arabia
Syria Tunisia
Turkmenistan Uzbekistan
Vietnam
Connected. Young.
Confused.
Connected.
Connected. • Saudi: Highest Global Penetration• Region: continued solid growth
• 232 million users in MENA, 5x the number in 2012• Double the average global video consumption.
• 510 million video views a day• Saudi: the highest per capita consumption of YouTube globally.
• UAE: 2.6 million active users• Saudi: 12 million active users
• UAE: 920K daily active users• Saudi: 8.3 million daily active users
Young.
68% of MENA is under 34
55% of Saudis are under 25 51% of Egyptians are under 25
Confused.
Which of the following is closest to your view?2011
2012
2013
2014 54
60
65
83
46
40
35
17
Traditional values are outdated and belong in the past. I am keen to embrace modern values and beliefs.Traditional values mean a lot ot me, and ought to be preserved for generations to come.
2014 ASDA’A Burson-Marsteller Arab Youth Survey
How we view Arabic
2015 ASDA’A Burson-Marsteller Arab Youth Survey
152263“Knowing English can advance one’s career more than knowing Arabic.”
193447“Arabic is losing its value.”
121573“Arabic is central to my national identity.”
Agree Disagree Don’t Know
Saudi Arabia
Insert text hereDATE
Yousef Tuqan TuqanChief Innovation Officer, Leo Burnett MENA
A New Breed Of Celebrities
“I’ve put on this blacklight to show the effect that Closeup Diamond has on whitening my teeth..”“Did they put some in your hair, too?”
The Daily Show With Trevor Noah: 1,910,333The Late Show with Stephen Colbert: 2,346,073Eysh Elly: 3,241,144
YouTube subscribers
I(KEA) Got 99 Problems But A Bitch Ain’t One.
14 Million Views
Jordan
Lebanon
United Arab Emirates
Mohammed, aged 56
Ohood Al Roumi Minister of State for Happiness
Shamma Al Mazrui Minister of State for Youth Affairs
Lubna Al Qasimi Minister of State for Tolerance
Hope
السالم عليكم
yousef youseftuqan youseftuqan