Hey — It’s nice to meet you …
JEN SPENCERDirector of Sales & Marketing | ALLBOUND@jenspencer | @goallbound
Revenue-driven inbound marketer who loves animals, hates traffic, and is passionate about empowering businesses to grow through their indirect sales channels.
And you are …
Marketing professional serving anindirect sales channel
Executive overseeing channel/partnersales
Professional responsible for maintainingand growing channel/partnerrelationships
Hmm … None of these sound like me
Our Agenda
Content Marketing: What’s Happening & Why
How Content Transforms ALL Sales Reps
Content Challenges in Indirect Sales Channels
Our Recommendations for Using Content in the Channel
Your Questions
70%OF MARKETING TEAMS ARE PRODUCING &
SPENDING MORE ON CONTENT THAN EVER
Source: 2015 B2B Content Marketing Report
Your Prospects Are Skeptical
THE PROLIFERATION
OF MEDIA
A HISTORY OF DECEPTIVE
ADVERTISING
THE TECHNOLOGY EMPOWERED CONSUMER
Can Content Help? Yes.
Using content-driven tactics save an average of 13% in overall cost-per-lead.
- HubSpot
Content marketing strategies can double website conversions.
- Aberdeen Group
90% of buyers find custom content to be useful when making purchases.
- ContentWise
Delivering Content to Your Channel
Was the content distributed to the right people?
Can your indirect sales reps open the files?
Do your partners have the tools and resources to co-brand or white label the collateral? Does the content meet
compliance requirements for a particular partner?
Bring it all together…
All Your
People
All Your
Training
All Your
ResourcesAll Your
MarketingAll Your
Funds
All Your
Data
Thank you!
JEN SPENCERDirector of Sales & Marketing | [email protected]
For more information about Allbound, visit www.allbound.com or call us at 480.685.5474.