Download ppt - Anycall Brand Communication Strategy

1: (www.mktinsight.co.kr)
, ..Yes!
, ..No!
02. Situation analysis
M/S
!
01. Introduction
02.Situation analysis

07. IMC strategy
: [ ] 2005 20 (20-29) 1050 ()
02. Situation analysis

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( : A/S , VOD/MOD // / / / / / / / /)
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01. Introduction

(40 : Anycall, 20 : SKY, : Cyon, : Pantech & Curitel)
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[3] (:%)
: (www.mktinsight.co.kr) 2005
20 SKY!
01. Introduction

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: 20 SKY 1,
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Count () COL PCT (%)
03. Customer survey

01. Introduction
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Synetics?

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03. Customer survey
20
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- 2030 40, 50 !
04. Customer analysis
Ex) PC 4~5 ,
'' PC !
2005 3(4~6)
7 620 , PC
40% . ( 07/19)
20

[20 (2)]
..DMB ' TV ' . 5 1 TU DMB , 12 1
DMB ..
..20 ..
DMB .. 20 ( 05.06.12)
= 20 DMB !

- 1 11%
↔ 5 12% , 1 13%
-, ‘' 2004 1.3%
↔ 30 , ‘iPod’ (90% )
100 ( 05.04.25)
20
20 !
!
♥♥

01. Introduction
20
‘’ . , . “ . 1 .… ( ) .” ‘’ . . [_ (2005/03/13)]
20 :
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Interacticity
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[: A smile in the mind (Beryl McAlhone, David Stuart)]
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01. Introduction
…
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story telling!
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(10) ‘ ’ 20
‘ (Star Wannabe)’. . [2006 2033 9 (LG)]

01. Introduction
10 → 20
Life style . !
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05. Case study

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06. Creative Insight
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IMC strategy
01. Introduction
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New
Re-Launching

MT

2006

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IMC strategy
01. Introduction

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07. IMC strategy
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07. IMC strategy
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