November 7, 2013 Anne Gadwa Nicodemus@MetrisArts metrisarts.com

Indicators Metrics and EvaluationsOh My!

Coastal East Lothian; The Circus Comes To Winterfield Park, Dunbar by Richard West;; http://www.geograph.org.uk/profile/46914

Why does evaluation matter?

Why is evaluation tough?

Why is Evaluation Tough?

• Bias

• Conceptualization

• Causality

• Methodology

• Resources

Measure what you value.

Don’t value what you measure.

Not everything that counts can be counted.

Not everything that can be counted counts.

Photo from Artspace collection

Photo © Sean Smuda, seansmuda.com. 2009

Photo from Artspace collection

Community informant interviews (62)

Group interviews (36 artists and arts organization tenants)

Arts tenant survey (135 returns, 46% overall response rate)

Artist income records (149 artist households)

Trends in socio-economic data (Census, ACS, County and Zip Code Business Patterns)

1980 1990 2000 2005-20090%

50%

100%

150%

200%

250%

300%

350%

400%

450%

100%87%

287%

383%

133%

179%

Population Growth: Riverside's Neighborhood vs. Reno and Washoe County

Riverside Neighborhood Reno Washoe County

Community informant interviews (62)

Group interviews (36 artists and arts organization tenants)

Arts tenant survey (135 returns, 46% overall response rate)

Artist income records (149 artist households)

Trends in socio-economic data (Census, ACS, County and Zip Code Business Patterns)

Hedonic modeling to estimate property value impacts

Estimated Property Value Impacts due to 1999 investment at Riverside site

Benefits to In-house Artists

The space “works” – affordability and meeting needs

Co-location – more than the sum of its parts

Strengthening reputations and identities

Enhancing ability to create art

Modest boosts to income

Photo from Artspace collection

$9 million investment 45% increase in taxable value From delinquent taxes $13K (’10)

Riverside Hotel 1964. Photo courtesy Nevada Historical Society (WA-1511)

Estimated Property Value Impacts due to 1999 investment at Riverside site

Neighborhood and Regional Impacts Transforming buildings and tax rolls

Influencing neighborhood change, increasing property values

Few “red flags” on gentrification led displacement

Social Benefits – fostering livability, bridging divides

Larger arts impacts – providing anchors and models, expanding offerings

Strengthening, attracting and retaining arts entrepreneurs

Bolstering other area business

Gordon Square Arts DistrictPhoto © Detroit Shoreway Community Development

Cleveland Public Theater, Gordon Square Arts DistrictPhoto © Cleveland Public Theatre

Gordan Square Arts DistrictCleveland, Ohio

Weekly fiddle jam. Photo © Tom Pierce, 2009

Photo © Dan Bertrand

NuNu’s ExperimentArnaudville, Louisiana

Paducah Artist Relocation ProgramPaducah, Kentucky

High n’ Low Rider by Ruben Ortiz-Torrez. Photo © Everett Taasevigen

01SJ BiennialSan José, California

Ann Northrup and inm

ate artists at Riverside Correctional Facility celebrate Going H

ome, the m

ural on which they collaborated.

Photo by Clem M

urray for the Philadelphia Inquirer

Design in Motion © 2009 City of Philadelphia Mural Arts Program/Desiree Bender & Big Picture Youth. Photo by Steve Weiinik

Philadelphia Mural Arts ProgramPhiladelphia, Pennsylvania

Ingredients

• Prompted by an initiator with vision and drive

• Tailors strategy to distinctive features of place

• Mobilizes public will

• Attracts private sector buy-in

• Garners support of local arts and cultural leaders

• Builds partnerships across sectors, missions, and levels of government

Challenges

• Countering Community Skepticism

• Forging and Sustaining Partnerships

• Assembling Adequate Financing

• Clearing Regulatory Hurdles

• Ensuring Maintenance and Sustainability

• Avoiding Displacement and Gentrification

• Developing Metrics for Performance & Evaluation

Anne Gadwa Nicodemus gadwa@metrisarts.com metrisarts.com @MetrisArts

Creative placemaking:

* partners from public, private, nonprofit, and community sectors

•strategically shape

•the physical and social character of a neighborhood, town, tribe, city, or region

* around arts and cultural activities

Creative Placemaking:

Cross-SectorPartners

Creative Placemaking:

Cross-SectorPartners

animates public/private

space

brings diverse peopletogether to

celebrate, inspire + be inspired

rejuvenatesstructures +streetscapes

improvesbiz

vitality

improvespublic safety

Alternative definitions:

A means of investing in art and culture at the heart of a portfolio of integrated strategies that can drive vibrancy and diversity so powerful that it transforms communities.

-ArtPlace

Active participation in arts and creative expression that give places meaning and authentic identity.

-Kresge Foundation

An evolving field of practice that intentionally leverages the power of the arts, culture and creativity to serve a community’s interest while driving a broader agenda for change, growth and transformation in a way that also builds character and quality of place

-Artscape