Download pdf - Anna Barošová, Michal Šusták (OMD Czech – tým 2)

50%OFCZECHSDIEOFCARDIOVASCULARDISEASESALTHOUGHWEKNOWRISKFACTORSANDWECANAVOIDTHEM.

Whyisthisstatisticssohighthen?

HEALTHCAREAFFECTSHUMANHEALTHONLYFROM20%,80%CONSISTSFROMGENETICCODE,LIFESTYLEANDOTHERS.

PEOPLEHAVETOCHANGETHEIRLIFESTYLEBYTHEMSELVESANDAVOIDCVD.WECANINFLUENCETHEMBYPUBLICHEALTH

AnnaBarošová,MichalŠusták

#mámISSUE


#mámINPUTS

OURTG

Technology adopters

Take care of themselves and want to make the most of their lives

Content SHARING

BiohackersBuild social capital

Information addicted but comfortable

Life hacks

Tools for everything

Have PASSIONS


WEALLHAVEHEARTWE’REDRIVENBYPASSIONSBUTOURHEARTSBEATFORDIFFERENTPASSIONS

ANDWHATDOESYOURHEARTBEATSFOR?

WEWILLLETPEOPLEBEDRIVENBYTHEIRPASSIONS.

SHAREYOURPASSION SPREADAWARENESS

HASHTAG: #mamsrdce


#mámINSIGHT

#mám

SOCIALMEDIA+APPS+WEBSITE


#mámSTRATEGY


#mámSTRATEGY


#mámSTRATEGY


#mámMOTIVATION

…ANDWHATABOUTHARDCOUCHPOTATOESWHODON’TUSELIFESTYLEAPPS?


#mámMOTIVATION

THEIRROLEMODELSWILLREINFORCETHEIRMOTIVATION

ACTIVATIONOFDIGITALCELEBRITIES

YOUTUBERS&BLOGGERSWHOHAVEHEARTS


#mámFLOW

MEDICS

LIFESTYLEAPPUSERS

+AMBASSADORS

THEIRCOMMUNITIES

START 29/9– INTERNATIONALDAYOFHEART

EVENTS ST.VALENTINESDAY1st MAYMOTHERSDAY…

BUDGET WE’LLUSEBUDGETFORPROMOTINGPOSTSONSOCIALNETWORKSDURINGSPECIALEVENTS

OTHEREXPENDITURES:

PARTNERSHIP/BARTER/PROBONO


#mámCONCLUSION