We are a marketing analytics company that unravels stories behind data. We endeavor to solve our
clients business problems with “Storytelling”. Storytelling is a technique which extracts business insights
from data by innovatively using marketing consulting frameworks, design, statistics, CRM, transaction
analytics and technology. We also build cutting-edge data visualization tools and custom analytics
products which help our clients slice, dice, simulate and monitor business data.
FOUNDERS
12
Pritha wears many hats at AQ, and her work day is a
reflection of the chaos that only a high-energy, small
company can generate. Her every-day is a cocktail of
many diverse elements; marketing, training, delivering
solutions for new clients, lending a patient ear to an
aggrieved soul etc. etc. Though she is a calm person by
temperament, she sometimes finds it difficult to keep her
balance amidst the frenetic drama of managing the
“everyday” of AQ. When not flitting from role to role at AQ,
Pritha loves hitting the road, getting lost in forests, listening
to classical music, reading crime fiction, eating blue
cheese, reading poetry and watching the trees from her
home in Bangalore. Across her professional career, Pritha
has lead large delivery teams and built offshore
capabilities for organisations. Her analytics expertise lies in
the areas of Consumer Segmentation, Pricing and Drivers’
Analysis.
13
DP is the youngest founder at Analytics Quotient. When
he co-founded AQ in 2008, he was 29 years old. He
leads the delivery team for “New Businesses” at AQ, and
many a client has benefited from DP’s sharp work at
teasing out the most important, overlooked insights. He’s
been pushing AQbians to think sharper, analyse better
and deliver quicker through the years. While DP is
passionate about technology, he does not like
technocrats. Needless to say, DP is an android man, with
an insatiable appetite for good books, any movie,
stimulating conversation, and spicy Biryani, not
necessarily in that order. DP’s area of analytics expertise
lies in the realms of CRM, Category Management,
Shopper Analysis, Direct Marketing Campaigns and
developing statistical and analytical tools.
FOUNDERS
14
If anyone was to describe Vinay in one word, that word
would be “dynamic”. Vinay is the “Voice of the Client” at
AQ, and in this capacity, swings across the world in a
heartbeat, meeting clients and partners. Vinay loves
children, and has been known to give sound parenting
advice to fellow AQbians and clients alike. Of course the
fact that he is a single, available bachelor does not deter
him in the least. Vinay is the indefatigable source of ideas
to run things better at AQ, of intense political viewpoints
and of Kannada sayings. Vinay is also an avid reader, a
disciplined runner and a huge Arsenal fan. Along with
Client Relationships, Vinay mentors the Finance function at
AQ and is a key stakeholder for customised digital
analytics. Vinay’s area of analytics expertise lies in
Marketing ROI Measurement, Brand Health Analytics,
Portfolio Strategy & Allocation, Integrated Tools &
Dashboards.
FOUNDERS
15
Neerav is blessed with the “gift of sight”. He may have
trained to be an engineer, but he has the vision of an
artist. Neerav has become our resident urban legend and
stories about him revolve around “do you remember that
time we spent three days trying to understand that excel
sheet, and went to Neerav, and Neerav looked at it,
nodded and solved it for us in half an hour?” Neerav’s left
and right brain are in perfect sync, which makes him the
ideal “Ideas Man” to develop digital analytics platforms
and mentor data visualization at AQ. Neerav’s four loves
are his iPhone, cricket, Parv and Pinal – his son and equal
partner (not strictly in this order). Neerav is also a devout
downloader of all sorts of phone camera apps, and the
only one among the founders who can burn the dance
floor all night long. Neerav excels at managing and
growing large client relationships. His analytics expertise lies
in the areas of Portfolio Management, Brand Strategy,
Consumer & Growth modelling to Social Media Analytics
and Data Visualization.
FOUNDERS
16
Partha is an extremely social person with a smile that
puts people at ease. For Partha, statistics is the Holy
Grail and he is always willing to sit people down and
teach them about the “Life of Pi”. From optimizing retail
shelf space, to identifying gamer clusters, from creating
pricing models to social media analytics, Partha’s
formidable statistical prowess’s maintains the high
analytics quotient in AQ. Partha has 15 years of
experience supporting business processes and decision
making. He has a high- spirited, energetic family
(Rashmi, Praudyumna and Samyukta), and a dog
(Goofy) who likes going for long walks and is strictly
vegetarian. Partha’s areas of analytics expertise lie in
the realm of CRM, Statistical Services, Market Mix
Modelling, Propensity Modelling, Market Entry Strategy,
Brand Health, Media & Advertising and Retail
Management.
FOUNDERS