Welcome to the Mobile App Cockpit
Amit Levi, Music
“I have a thing for tools” Tim allen
3 apps in each appstore (9 apps altogether)
Over 70 million installs
Over 5M monthly active users
Among top 10 Music apps in most regions
17 Employees
I am doing product, analytics, monetization.
Introduction About Music
The Full Lifecycle What to monitor?
AppStore performance
Installations
Onboarding flow
Monetization
Engagement
Ranking Reviews Rating
Grossing Free
Sensor tower
App Annie UserTestin
gASOApp store
performance
Sources Numbers Regions
AppsFlyer /
Kochava / Adjust /
Appsalar / Singular…
BIInstallatio
ns
Start to Finish
1st day retention
1st Session
engagement
BIUserTestin
gSession
RecordingAppSee |
Lookback | ...Onboarding Flow
Engagement
BI Push
NotificationsParse | Urban
Airship | …Retention
EmailMailGun |
Mailchimp | ...AB testsFabric
Push notificatio
nsEmail blasts
Retention BehaviorCrashes
In App Purchase
sSubscript
ion Ads
Ad Networks
Ad Mediation
Admob | IronSource | …
ITC / Google play
AppAnnie BI
Monetization
Monitoring My toolbox
Daily Revenues Daily New users Version feature adoption Version crashes
Monitoring The Checklist
Drill in?
Any questions ?You can find me atAmit [email protected]
Thanks!