8/7/2019 All for students campaign
1/13
JUST FOR STUDENTS
CAMPAIGN
8/7/2019 All for students campaign
2/13
THE CAMPAIGN
We've developed a proven college marketing vehicle that delivers your brand
into the hands of students across the country, daily, in the most captive of
environments the classroom. While we definitely didn't create the
environment, we did find a way to penetrate it in an innovative way that
enables unparalleled access to college students, and the means to exert astrong and enduring impact on their thinking and behavior. A simple yet
powerful tool.
Unlike other student-targeted advertising vehicles, our notebooks provide
the students with the opportunity to interact with your brand in a learning
environment, during the critical time of their lives when brand preferences
are being formed. To ensure maximum impact and exposure, the notebooks
are designed for students to use over the course of an entire college
semester; which means, your ad will be seen approximately 150 times over
a 6-month period.
8/7/2019 All for students campaign
3/13
MISSION, VISION &VALUES
Our mission is to establish marketing medium for
advertising to students offering unparalleled
coverage through in-classroom endorsement and
hand-to-hand distribution by colleges.
Our Vision is to become NO 1 marketing medium for
advertising to College & University student byproviding free co-branded notebooks that allow
advertisers with direct access to the student
population"
Our Values: we keep our customers at the heart of
our business and work with them to help themsucceed. We are determined to deliver on our
commitments - reliable, efficient and ready to go
that extra mile to deliver what we promise.
8/7/2019 All for students campaign
4/13
ENVIORMENTAL FRIENDLY
With growing concern over the sustainability
of the planet and our natural resources,
Sundaram Notebooks has been continuing
to seek out unique and high quality paper
that are produced from renewable and post-consumer resources with a constant
dedication to quality.
Normally paper is made from the pulp of
Tree; leads to vast Deforestration.However
,this book is Eco-Friendly because its made
from recycled fibre.
8/7/2019 All for students campaign
5/13
THE SUNDARAM ADVANTAGE
ACCESS :Our Notebooks can engage your Brand message with over 2 lacstudents (Age 18-24s) across Mumbai.
Place your Brand directly in the hands of students, EVERYDAY! :Notebooks are a necessity and used every day by college students. Weprovide each student with a high quality spiral notebook that has 300 notes
taking pages with monthly calendar.
Go Wherever Students Go:The notebooks will accompany the student, with your brand message, intoclasses, while they are taking notes, studying in the library or at homepreparing for exams.
Align your Brand with the Institution:Participating colleges will distribute the to every student. The notebook willfeature the college logo on the front cover and include pages of vitalinstitution-related information; indirectly endorsing the brands present inthe notebook.
8/7/2019 All for students campaign
6/13
THE IMPACT
Captive Audience 24/7 :
we reach students during classes. This is a time when students are attentive,
receptive, and willing to learn. It is also a time when they are most susceptible to
remembering messages given to them.
Capture an Engaging Vehicle:
Studies Show that Students actively engage with the dividers and covers thus
seeing your ads. Crosswords, Trivia, or Scribbling on the pages allow students to
interact with your brand for an extended period of time.
Brand Repeat Exposure:
The notebook dividers will be seen EVERYDAY approximately 192 impressions for the
period of a whole academic year in classroom environment, far more exposure than
ANY traditional advertisement.
8/7/2019 All for students campaign
7/13
8/7/2019 All for students campaign
8/13
CLOSER LOOK
8/7/2019 All for students campaign
9/13
EXAMPLE DIVIDERS
8/7/2019 All for students campaign
10/13
MARKETING TO STUDENTS
The student market is an ever growing market, not to mention that students
are the most profitable group of 18-24 year olds.
Traditional forms of advertising, such as mainstream radio, TV and billboard
advertising campaigns, are not ideal channels for reaching todays students.
Today's youth are the most informed and media-aware group in history.
College is an important time in targeting consumers, as students form
lasting opinions of brands. Attracting students at this time has huge long run
brand loyalty consequences, which is why, advertising to college students
often results in valuable, lifelong customers.
8/7/2019 All for students campaign
11/13
COST EFFECTIVE WAY TO REACH YOUR TARGET !
Our notebook media is one of the most cost effective methods for marketingyour brand to the student population. For example, advertising in ournotebook media is up to half the price than compared to student advertisingthrough other media.
These are relatively new consumers, with:
Large disposable incomes.
Un-shaped brand allegiances and purchasing habits.
They are early adopters
Open to Experimentation
We provides marketers with an effective media with unparalleled access to themost valuable segment of the 18-24 population at a cost of just
2RS PER STUDENT FOR A PERIOD OF SIX MONTHS.
8/7/2019 All for students campaign
12/13
ACCOMPLISH YOUR CSR
8/7/2019 All for students campaign
13/13