Alberta Annual Viewing Trend
Teens 12-17, Total TV, By Daypart
Average Minute Audience (000)Average Weekly Reach (%)
Average Weekly Hours Viewed (Per Cap)
Source: BBM Canada - Sept. to Aug.
Average Minute Audience
Alberta, Teens 12-17, By Daypart
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVAll Day Mo-Su 6a-6a
21 23 25 23 21
38
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVMorning Mo-Su 6a-10a
6 7 8 7 5
13
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVDaytime Mo-Su 10a-4p
14 1417 16 14
32
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVFringe Mo-Su 4-6p
36 36 35 3530
56
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVNews Hour Mo-Su 6p-7p
38 36 36 37 37
66
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 6p-11p
50 53 55 51 49
83
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, AMA (000), Total TVPrime Time Mo-Su 7p-11p
53 57 6055 52
87
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Average Weekly Reach
Alberta, Teens 12-17, By Daypart
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 6a-6a
92.1 96.1 97.3 98.1 95.6 98
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a
33.9 32.438.5
33.4 32.9
66
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends Teens 12-17, Avg. Wkly. Reach (%),
Total TVDaytime Mo-Su 10a-4p
6661
71 70 66
88
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p
71 71 74 7468
87
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p
65 66 66 68 65
86
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p
86.191.6 91.5 94.3 90.1
96
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p
85 90 90 93 8995
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Average Weekly Hours Viewed Per Capita
Alberta, Teens 12-17, By Daypart
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
All Day Mo-Su 6a-6a
13 13 1412 11
19
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Morning Mo-Su 6a-10a
0.6 0.6 0.7 0.6 0.5 1.1
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Daytime Mo-Su 10a-4p
2.1 2.0 2.4 2.1 1.9
4.2
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Fringe Mo-Su 4p-6p
1.8 1.8 1.7 1.5 1.42.4
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
News Hour Mo-Su 6p-7p
0.9 0.9 0.9 0.8 0.8 1.4
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 6p-11p
6.2 6.5 6.55.6 5.5
8.9
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.
Alberta Annual Viewing Trends
Teens 12-17, Avg. Wkly. Hrs Viewed, Per Capita, Total TV
Prime Time Mo-Su 7p-11p
5.3 5.6 5.74.8 4.7
7.5
2004-2005
2005-2006
2006-2007
2007-2008
2008-2009
2009-2010
Total TV
Source: BBM Canada - Sept. to Aug.