AgendaAgenda
• ADAM in business one liners • What are we facing ?• ADAM offers:
– Media services– Page Building– MIS– SDK
• Who uses it ?• The future• Q&A
ADAM business proposalADAM business proposal
• ADAM is a middleware toolbox, with state of the art applications as well as a developers toolkit
• ADAM enhances your digital supply chain :– Organizes your digital assets– Shortens cycle time in lay out & prepress– Reduces FTE-cost in product management and catalogue
creation– Brings ‘virtual’ business processes under real control– Gives a tool to control ‘corporate identity’
USPUSP
• flexibility and level of productization
• integration with standard front-end (MS Office,
Adobe Creative Suite) and back-ends (ERP like Baan, SAP, JD
Edwards)
• use of standard technology based on MS platforms
1, 2,...1, 2,...
CD
Wire service
Image file
Digital camera
How it started!
Today!
Today/Tomorrow!
Scanner
CMYK Prints
Printer
New transparency
Image file
Web, monitor
Plotter
Consequences:Consequences:
40% of all files in a ”system” are duplicates
20% of all files can be re-used without modifications
30% of all files can be re-used with minor modifications
80 times per week the ”layouter” spents time in searching...
3 hours per week per person are waisted on file administration
3,5 hours per week per person are wasted on transferring files
These numbers come from the GISTICS Media Asset Management Report dated 1999 !
Today, it is even worse !
The solution:The solution:
Image file
Wire image
Image file
WEB/ e-business
Scanner
Digital camera
CD
Prints
PowerPoint
Local Color-printer
New physical originals
Plotter
SMS/MMS
ADAM offers Media ServicesADAM offers Media Services
ADAM media servicesADAM media services
• Asset Management System• Guided searches:
ADAM media servicesADAM media services
• Asset Management System• Mosaic result (or list view)
Direct download
Language versions Basket:Used
assets within
Where used
ADAM media servicesADAM media services
• Asset Management System• Collect assets in baskets to order in bulk
(FTP, CD-ROM,...)
ADAM media servicesADAM media services
• Asset Management System• Collect assets in baskets to edit meta data in
bulk
ADAM media servicesADAM media services
• Download centre
ADAM media servicesADAM media services
• Adam is also:• No limits on meta-data (no limits on n° of
attributes, nor length of content)
ADAM media servicesADAM media services
• Adam is also:• Special attributes e.g. Link-attribute...
Link to other assets
ADAM media servicesADAM media services
• Adam is also:• Special attributes e.g. Query-attribute
Auto-Link with other Databases on attribute-level
ADAM media servicesADAM media services
• Adam is also:• Keyword searches on any word in the meta-
data (also content of PDF, Quark, InDesign, Word, PPT,...)
Search for Jeep and brochure 2002
ADAM media servicesADAM media services
• Adam is also:• Keywords are matched against document
content, making meta-data obsolete in some cases
Word Jeep was found in the content of this QXD-file
ADAM media servicesADAM media services
• Adam is also:• Automatic mirror of directory structures on
servers and MIS-systems
ADAM offers Page BuildingADAM offers Page Building
Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
ADAM offers page buildingADAM offers page building
• Automatic document-creation
on the fly PDF creation
Roll out of marketing collateral
ADAM offers Page BuildingADAM offers Page Building
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Roll out of marketing collateralRoll out of marketing collateral
• Online document corrections/translations
Automatic catalogue creation
ADAM offers Page BuildingADAM offers Page Building
Automatic catalogue creationAutomatic catalogue creation
• Shortens cycle time in lay out & prepress and considerably reduces FTE-costs– Niko Catalog Movie
Automatic catalogue creationAutomatic catalogue creation
ADAM offers MISADAM offers MIS
MISMIS
• Adam is also:• Workflow via status attributes, keeping the
history of changes on this attribute
MISMIS
• Track & Trace Overviews via web-interface:
MIS – management dashboardsMIS – management dashboards
• Management• Follow-up activity via Track&Trace• Get all kinds of reports and logging
ADAM offers SDKADAM offers SDK
Who uses Adam ?Who uses Adam ?
FileServer
Account Execs
Customers
Everyone in & outside the company !Everyone in & outside the company !
DTP
Multimedia
Management
ERP
e.g. SAP
CRM
e.g. BAAN
ADAM
DataBase
AD
AM
Secu
rity
Layer
Integrate with the existing:Integrate with the existing:
ERPBack-end
Front-endOffi
ce
Bro
wse
r DTP
...
CRM No additional programmingNo modifications in security
SAP-Compatible
Any user, any language, any interface
What is Adam ?What is Adam ?
• Adam is also:• Customer specific interfaces via SDK
(software development kit)
Who uses Adam ?Who uses Adam ?
• Customers:• Get the right image in the right
resolution and file format
FT 500Customer base extractCustomer base extract
The future...The future...
• Microsoft Office Plug-ins• Office-users can access the ADAM-environment from
within Word, Powerpoint, Excel, Mail, etc. The chosen asset is inserted with 1-click. No more copy/paste between apps.
• RSS-feeds• RSS or Real Simple Syndication, keeps you up-to-date
with any changes in the database.
• Single Sign On / Virtual workplace• Support of Active Directory and WebDav: only 1 login
in the “domain”.
• DRM (Digital Rights Management)
Microsoft Office Plug-in demoMicrosoft Office Plug-in demo
More info on:
www.adam.be
More info on:
www.adam.be