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Two Interesting Facts
Age Analysis
Income Analysis
Segment Analysis
Opportunities and Threats
Q&A
AGENDA
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Male and Female populations are not so different
Two Interesting Facts
25
28
31
34
37
40
1990 1995 2000 2005 2010 2020 2050
Male Female
Two Interesting Fact
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Male and Female populations are not so different
Two Interesting Facts
Two Interesting Fact
1. Sperm Y swim fasterthan sperm X
2. Male age 15-29 tend todo more risky things.Male age 29-84 has
immune system lesserthan female
Death RateBirth Rate
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Male and Female populations are not so different
Two Interesting Facts
Two Interesting Fact
1. Sperm Y swim fasterthan sperm X
2. Male age 15-29 tend todo more risky things.Male age 29-84 has
immune system lesserthan female
Death RateBirth Rate
Result: Generallyproportional population
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The Middle-Age group--when youre supposed to be the mostmiserable--has the most money
Two Interesting Facts
Two Interesting Fact
0
3000
6000
9000
12000
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-79
80-89
90-99
AGE GROUP and INCOME 2007
AGE GROUP and INCOME 2009
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 1990
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 1995
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 2000
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 2005
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 2010
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 2020
Female Male
Age Analysis
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80+
70-79
60-69
50-59
40-49
30-39
20-29
10-19
0-9
(6) (4.5) (3) (1.5) 0 1.5 3 4.5 6
Thailand Aging Trends 2050
Female Male
Age Analysis
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(6)(4.5)(3)(1.5)0 1.5 3 4.5 6
1990
(6)(4.5)(3)(1.5) 0 1.5 3 4.5 6
2050
(6)(4.5)(3)(1.5)0 1.5 3 4.5 6
2010
Female Male
Age Analysis
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(6)(4.5)(3)(1.5)0 1.5 3 4.5 6
1990
(6)(4.5)(3)(1.5) 0 1.5 3 4.5 6
2050
(6)(4.5)(3)(1.5)0 1.5 3 4.5 6
2010
Female Male
Birth Rate Decrease
Death Rate DecreaseMen Die Younger
Age Analysis
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Estimated Median Age
0
10
20
30
40
1990
1995
2000
2005
2010
2020
2050
Median age
Age Analysis
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Estimated Median Age
0
10
20
30
40
1990
1995
2000
2005
2010
2020
2050
Median age
2010 median age: 34years old Average thai populationis aging
Age Analysis
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50
60
70
80
1990 1995 2000 2005 2010 2020 2050
Population
Age Analysis
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50
60
70
80
1990 1995 2000 2005 2010 2020 2050
Population
Age Analysis
Population increasesconstantly
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Age Analysis
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Birth Rate Decrease Increase in homosexual relationships
Woman are more independentDeath Rate Decrease
Advances in medicine
People are more health consciousMen Die Younger
Male immune systems are weakerMen like to do more outrageous thingsMen are less health conscious
Age Analysis
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Income Analysis
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AVERAGE INCOME 2007
0
3000
6000
9000
12000
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-79
80-89
90-99
AGE GROUP and INCOME 2007
Income Analysis
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AVERAGE INCOME 2007
0
3000
6000
9000
12000
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-79
80-89
90-99
AGE GROUP and INCOME 2007
Income Analysis
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0
3000
6000
9000
12000
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-79
80-89
90-99
Income Analysis
AVERAGE INCOME
AGE GROUP and INCOME 2007
AGE GROUP and INCOME 2009
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0
3000
6000
9000
12000
15-19
20-24
25-29
30-34
35-39
40-44
45-49
50-54
55-59
60-64
65-69
70-79
80-89
90-99
AGE GROUP and INCOME 2007
AGE GROUP and INCOME 2009
Income Analysis
AVERAGE INCOME
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expenditure Pattern
0
10
20
30
40
Food
&Beve
rages
Housing
Se
rvice
Tran
sport
ation
Health
Care
Ente
rtain
ment
Oth
ers
Under 35 35-64 65 and older
Income Analysis
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Segment Analysis
Prefer one-stop shopping
Convenience-oriented
Save/invest more
Shop during morning hours
Patronize reputable/traditional outlets
Seek personal attention and special services such as valet
parking
Segment Analysis
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OPPORTUNITIES& THREATS
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Death RateDecrease
Senior Product & Service- Convenient public transportation
for old people- Suitable Mobile Phone for oldpeople
Middle age group
are more occupiedby their careers
Senior Care
- Care Center
People are more
health conscious
Health Care
- Vitamins and health care
products- Healthy foods
Opportunities:
OP&Threats
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Woman are moreindependent
Product & Service forSingle Woman
-Ladies Parking Lot- Better womens businessclothing
Populationincreases constantly
Limited living space- More condominiums andother smaller living spaces
Opportunities:
OP&Threats
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Birthrate decreases
Children Products
- Decrease in consumption(toys, pampers, etc.)
Number of young
adults decreases
Experimental Products - Less people willing to try newthings
Threats:
OP&Threats
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Conclusion
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CITATION
http://www.nationmaster.com/country/th-thailand/Age-_distribution
http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/
http://www.indexmundi.com/thailand/median_age.html
http://www.ipsr.mahidol.ac.th/ipsr/
http://www.indexmundi.com/thailand/median_age.html
Tuesday, February 22, 2011
http://www.indexmundi.com/thailand/median_age.htmlhttp://www.ipsr.mahidol.ac.th/ipsr/http://www.indexmundi.com/thailand/median_age.htmlhttp://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://www.indexmundi.com/thailand/median_age.htmlhttp://www.indexmundi.com/thailand/median_age.htmlhttp://www.ipsr.mahidol.ac.th/ipsr/http://www.ipsr.mahidol.ac.th/ipsr/http://www.indexmundi.com/thailand/median_age.htmlhttp://www.indexmundi.com/thailand/median_age.htmlhttp://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://loyaltyandcustomers.com/2010/05/marketing-to-senior-citizens/http://www.nationmaster.com/country/th-thailand/Age-_distributionhttp://www.nationmaster.com/country/th-thailand/Age-_distributionhttp://www.nationmaster.com/country/th-thailand/Age-_distributionhttp://www.nationmaster.com/country/th-thailand/Age-_distribution8/6/2019 Age and Income Trends & Analysis
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Q & A