Provide stateside radio and television programming, "a touch of home," to U.S. service members, DoD civilians and their families serving outside the continental
United States.
AFN BC MissionAFN BC Mission
Organizational Structure
Television Resources
AffiliateRelations
IndustryLiaison
Programming
News, CI, Weather
Sports
Media Mgmt
MkP
Budget
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AFN-BCDirector
Security
Deputy Director
Radio
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IT
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DMA/AFRTS
StaffingStaffing
______________________________________________________________________________________________________________________
PERSONNEL AT AFN BROADCAST CENTER
Military 16DOD Civilian 145Contractor 101
________Total 262
Affiliate Relations Division
Chief George Smith
Public Affairs SpecialistKim Antos and Charlie Gill
Both Kim and George work for the AFN Director
Affiliate Relations Serves
Overseas Audience/Public
AFN Stations
DMAGovernment
Agencies
DoD Print Publications
• Your 1-stop shop for any thing you want to know or need from the Broadcast Center EXCEPT:
Happening now broadcast outages or issues. Call DSN 312-348-1339, commercial at 951-413-2339, email [email protected].
• DJ readers, Fact Sheets, News releases• Phone interviews• AFN Cloud• Send radio promos of TV, host Social Media Chats• AFN Social Media Staff Only Facebook group• Runs @afnlistens Twitter feed• Answer audience posts on MyAFN Facebook
What Can Affiliate Relations Do for You?
• Provides public affairs support, com plans• Planning 75th Anniversary of AFRTS in 2017• Answer audience questions (2,400 last year)• TV spots addressing audience questions• Coming soon: Game of Thrones Season 6 (April 30), Braves/Marlins at Ft. Bragg (July 3), military kids pics on AFN TV (photos in now, on TV in April• Give you and the audience on-line help:
http://myafn.dodmedia.osd.mil/
Blog Register your decoder FAQs 24/7 contact information Schedules Search Audience feedback
What Can We Do for You?
Some Complaints about “Inappropriate” ProgrammingRadio:
“Hanging Tree,” Jennifer Lawrence“Trap Queen,” Fetty Wapp“Here,” Alessia Cara“Talking Body,” Tove Lo“Habits,” Tove Lo“Cool for the Summer,” Demi Levato“Take me to Church,” Hozier“Whistle” Flo Rida“Anaconda,” Nicki Minaj“Blurred Lines,” Robin Thicke
TV:
“Transparent”“Teen Wolf”“12 Years a Slave”PG13 movies airing in prime time
NUMBERS THROUGH March 30, 2015
YouTube views: 2,686 (+256 from last week) PDF Downloads: 961 (+119 from last week)Page Views: 9,496 (+1,118 from last week)Help Desk Calls: 295 (+49 from last week)Emailed questions: 42 (+6 from last week)Emailed questions Help Desk: 577 (+169 from last week)
What comes next
Will air 10 countdown spots starting April 12, letting people know how much time they have to change their satellite.
We’re in the Measurement Business!
Facebook participation from 21 accounts total through the month but with a daily participation from 28% of stations plus AFN-BC Twitter participation from 8 accounts total through the month but with a daily participation from 7% of stations plus AFN-BC.
We Get Results With Stations!
The above graph illustrates our increase in effectiveness when including the stations in disseminating our social media content. The stations were responsible for 86% of the total Facebook interactions for the campaign. Above illustrates the daily interactions of AFN-BC and the stations.
AFN Super Bowl Chat - #SB50 AFNAFN Super Bowl Chat - #SB50 AFN
21
AFN hosted a live social media chat during the Super Bowl
• AFN BC posted 135 viewer messages on TV during the game.
• Results:– Facebook Engagement: 102% Increase– Facebook: 42 public posts from audience– Instagram: 33 public posts from audience– Twitter: 1,059 original tweets from 715 people …147,271
Reach with 819,227 Impressions – 44% Increase in Twitter Followers for AFN-BC– More than 130 “Thank you AFN” posts on Twitter