2015 Statistics of Affiliate Fraud
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• Affiliate Fraud was ranked 3rd in the top 10 perceived fraud threats for 2015
• Jumping 2 spots since 2012
• 300% more than Identity Theft…
• Surpassing Friendly Fraud
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• Adware
• Cookie-stuffing
• “Loyalty” plugins
• Typo squatting
• iFrame
• Post back URL
• Discount Codes
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• Advertisers are in-creasing their spend
• $21 Billion vs. $56 Bil-lion digital
Trending Ad Spends
What Can You Do to Protect Your Business?
• Review Online Traffic; 8% Growth in Traffic is Suspicious for non-coupon sites
• Survey Your Consumers
• Implement Fraud Detection Filters or Software
• Take advantage of pre-notification alerts
• Geo-location and device intelligence
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• Online behavior patterns
• Social Media and open data
• Comparative trending analysis
• Layered diagnostics
• Offer profiling
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• Chargebacks911 Affiliate Scrubbing Service which identifies Affiliate Fraud, has prevented an estimated $12 Million since 2014.
• Detecting suspicious activity in relation to affiliate sales—specifically high fraud scoring ratios on new procurement transactions or uncharacteristic intensities of chargebacks.
Affiliate Fraud Shield
360 Degrees. On Target.
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360 Degree Data Capture of the Following:
• ALL Customer info including trans-actions
• Online Behavior trends, geo map-ping
• Social Media & Other Open Data