Advertising Advertising SlogansSlogans
CTAE Resource NetworkCTAE Resource NetworkBy: Shannon R. Lawrence, Amanda By: Shannon R. Lawrence, Amanda
Stephens Stephens
& &
Dr. Frank B. FlandersDr. Frank B. Flanders
Spring 2010Spring 2010
ObjectivesObjectives
Explain what makes a great sloganExplain what makes a great slogan Discuss four major factors that Discuss four major factors that
define a memorable slogandefine a memorable slogan Discuss how a slogan is developedDiscuss how a slogan is developed Explain how a slogan can positively Explain how a slogan can positively
or negatively impact a company or or negatively impact a company or organizationorganization
What makes a classic What makes a classic slogan?slogan?
The process of creating a good slogan The process of creating a good slogan is involved. It requires creativity and is involved. It requires creativity and the ability to think outside of the box. the ability to think outside of the box. Good slogans generally have 4 Good slogans generally have 4 important characteristics. important characteristics.
SimpleSimple BoldBold ClassyClassy MemorableMemorable
What makes a classic What makes a classic slogan?slogan?
SimpleSimple – The best slogans are – The best slogans are usually simple. A short, concise usually simple. A short, concise statement is memorable and statement is memorable and easily recognizable.easily recognizable.
Example: “Just do it.” - Nike
What makes a classic What makes a classic slogan?slogan? continued continued
BoldBold – Like bolded text in a book, a bold – Like bolded text in a book, a bold slogan grabs the consumer’s attention. It slogan grabs the consumer’s attention. It makes a bold statement. Slogans must have makes a bold statement. Slogans must have an impact on the consumer. Customers an impact on the consumer. Customers equate your business with the slogan. It is a equate your business with the slogan. It is a representation of the business. representation of the business.
Example: “Beef, it’s what’s for dinner.” – National Cattlemen’s Beef
Association
What makes a classic What makes a classic slogan?slogan? continued continued
ClassyClassy – Classic slogans are – Classic slogans are remembered for their impact on pop remembered for their impact on pop culture. For example, Coca-Cola’s culture. For example, Coca-Cola’s various slogans have been seen as various slogans have been seen as an American icon throughout the an American icon throughout the years. years.
Example: “A diamond is forever.”
– DeBeers
What makes a classic What makes a classic slogan?slogan? continued continued
MemorableMemorable – Good slogans have a – Good slogans have a clear phrase that is easily clear phrase that is easily remembered, one the customer can remembered, one the customer can relate with the company. Like the relate with the company. Like the tune of a catchy advertising jingle, it tune of a catchy advertising jingle, it should be hard to forget.should be hard to forget.
Example: “Can you hear me now? Good.” – Verizon Wireless
Slogan Recognition Slogan Recognition ActivityActivity
Directions:Directions: The following 40 slogans show parts The following 40 slogans show parts
of company and organization of company and organization slogans.slogans.
If you can fill in the blanks to If you can fill in the blanks to complete most of the slogans and complete most of the slogans and name the company, it is a testimony name the company, it is a testimony to the effectiveness of the to the effectiveness of the advertising slogan.advertising slogan.
Slogan Recognition Slogan Recognition Activity Activity continuedcontinued
Note to teachers: This activity can Note to teachers: This activity can be a game by dividing the class into be a game by dividing the class into teams. teams.
Or, you may want to have the Or, you may want to have the students number their paper from 1-students number their paper from 1-40 to record their answers. 40 to record their answers.
A key to the slogan activity is at the A key to the slogan activity is at the end.end.
1. Complete this Slogan1. Complete this Slogan
Just ___ it
Company: ________________________
2. Complete this Slogan2. Complete this Slogan
Yo quiero ______ ______
Company: ________________________
3. Complete this Slogan 3. Complete this Slogan
We love to ___ you ____
Company: ________________________
4. Complete this Slogan 4. Complete this Slogan
Is ___ in you?
Company: ________________________
5. Complete this Slogan5. Complete this Slogan
Eat mor _______
Company: ________________________
6. Complete this Slogan6. Complete this Slogan
What’s in your ______?
Company: ________________________
7. Complete this Slogan7. Complete this Slogan
It’s so ____, even a ________ can do it.
Company: ________________________
8. Complete this Slogan8. Complete this Slogan
Built ______ Tough
Company: ________________________
9. Complete this Slogan9. Complete this Slogan
You ____ do it. We can _____.
Company: ________________________
10. Complete this Slogan10. Complete this Slogan
The ______ side of life
Company: ________________________
11. Complete this Slogan11. Complete this Slogan
_____, Crackle, _____
Company: ________________________
12. Complete this Slogan12. Complete this Slogan
Expect _____. Pay _____.
Company: ________________________
13. Complete this Slogan13. Complete this Slogan
A ____ in need deserves _____ indeed
Company: ________________________
14. Complete this Slogan14. Complete this Slogan
What can _____ do for you?
Company: ________________________
15. Complete this Slogan15. Complete this Slogan
Save _____, Live ______
Company: ________________________
16. Complete this Slogan16. Complete this Slogan
Breakfast of _________
Company: ________________________
17. Complete this Slogan17. Complete this Slogan
Obey your ______
Company: ________________________
18. Complete this Slogan18. Complete this Slogan
Don’t leave _____ without it
Company: ________________________
19. Complete this Slogan19. Complete this Slogan
The ______ driving machine
Company: ________________________
20. Complete this Slogan20. Complete this Slogan
_____ in good ______
Company: ________________________
21. Complete this Slogan 21. Complete this Slogan
Have it _____ way
Company: ________________________
22. Complete this Slogan22. Complete this Slogan
M’m M’m _______
Company: ________________________
23. Complete this Slogan23. Complete this Slogan
Like a _____
Company: ________________________
24. Complete this Slogan24. Complete this Slogan
______ the bar.
Company: ________________________
25. Complete this Slogan25. Complete this Slogan
Easy, _____, beautiful, ______
Company: ________________________
26. Complete this Slogan26. Complete this Slogan
Gotta have my _____!
Company: ________________________
27. Complete this Slogan 27. Complete this Slogan
A ______ is forever
Company: ________________________
28. Complete this Slogan28. Complete this Slogan
America _____ on ______
Company: ________________________
29. Complete this Slogan29. Complete this Slogan
Nothing _____ like a ______
Company: ________________________
30. Complete this Slogan30. Complete this Slogan
______ can’t eat just _____
Company: ________________________
31. Complete this Slogan31. Complete this Slogan
Because you’re _____ it
Company: ________________________
32. Complete this Slogan32. Complete this Slogan
The ____ _______ that melts in your ____, not in your
______.
Company: ________________________
33. Complete this Slogan33. Complete this Slogan
Zoom ______
Company: ________________________
34. Complete this Slogan34. Complete this Slogan
_____ are some _____ _____ can’t buy. For ________ else, there’s ________.
Company: ________________________
35. Complete this Slogan35. Complete this Slogan
_____ you ____ you just can’t ______
Company: ________________________
36. Complete this Slogan36. Complete this Slogan
_____, it’s what’s for _____.
Company: ________________________
37. Complete this Slogan37. Complete this Slogan
It’s ______ you want to be.
Company: ________________________
38. Complete this Slogan38. Complete this Slogan
Like a ______
Company: ________________________
39. Complete this Slogan39. Complete this Slogan
_____ got _____, we’ve got ______.
Company: ________________________
40. Complete this Slogan40. Complete this Slogan
Have a ____ for ____, not for German
_______.Company:
________________________
KeyKey1. Nike- Just do it2. Taco Bell- Yo quiero Taco Bell 3. McDonald’s- We love to see you smile.4. Gatorade- Is it in you?5. Chick-fil-a – Eat mor chikin6. Capital One- What’s in your wallet?7. Geico- It’s so easy, even a caveman can do it.8. Ford- Built Ford Tough9. The Home Depot- You can do it we can help10. Coca-Cola – The Coke side of life11. Rice Krispies- Snap, Crackle, Pop12. Target- Expect more. Pay less.13. Puffs Tissue- A nose in need deserves Puffs indeed.14. UPS- What can brown do for you?15. Wal-Mart – Save money, Live better16. Wheaties Cereal- Breakfast of Champions17. Sprite- Obey Your Thirst
KeyKey18. American Express- Don’t leave home without it.19. BMW- The Ultimate Driving Machine20. Allstate- You’re in good hands21. Burger King- Have it your way22. Campbell’s Soup- M’m M’m Good23. State Farm- Like a Good Neighbor, State Farm is there24. Cingular- Raising the Bar25. Covergirl- Easy, Breezy, Beautiful, Covergirl26. Corn Pops Cereal- Gotta have my Pops!27. De Beers- A Diamond is Forever28. Dunkin’ Donuts- America Runs on Dunkin29. John Deere- Nothing Runs Like a Deere30. Lays Potato Chips- Betcha can’t eat just one!31. L’Oreal Cosmetics- Because You’re Worth It32. M&M Candy- The milk chocolate that melts in your
mouth, not in your hand. 33. Mazda- Zoom, Zoom
KeyKey34. Mastercard- There are some things money can’t buy, for
everything else, there’s Mastercard.35. Pringles- Once you Pop, you just can’t stop!36. National Cattlemen’s Beef Association- Beef, it’s what’s
for dinner. 37. Visa- It’s everywhere you want to be.38. Chevrolet- Like a rock.39. Radio Shack- You’ve got questions, we’ve got answers.40. Volkswagen- Have a baby for love, not for German
engineering.