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ADV-1
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The BlankQuestion Organisations use a variety of spokespersons depending upon
the ________and the audience.Correct Answer Message
Your Answer Message
Select The BlankQuestion Fillers are material used to fill in the empty at the ________minute.
Correct Answer Last
Your Answer Last
Match The Following
Question Correct Answer Your Answer
Reinforcement The audience should feelconfident of having madethe purchases.
The audience should feelconfident of having madethe purchases.
Awareness The audience is madeaware about the productin the market.
The audience is madeaware about the product inthe market.
Preference The audience knowsabout the product andmay not consider buyingit.
The audience knows aboutthe product and may notconsider buying it.
Conviction The audience may beabout to buy the product
The audience may beabout to buy the product
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes
one to send information and other to :-Correct Answer Gather Information
Your Answer Gather Information
Multiple Choice Single AnswerQuestion Persuasion is used to change or neutralise hostile :-
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Correct Answer Opinion
Your Answer Opinion
Multiple Choice Multiple AnswerQuestion The designs elements comprises of
Correct Answer Lines & Colour , Shapes & Sounds , Space
Your Answer Lines & Colour , Shapes & Sounds , Space
True/FalseQuestion Internet is part of electronic media
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Multiple Choice Single AnswerQuestion Randy McCarthy worked for :-
Correct Answer Boise Statesman
Your Answer Boise Statesman
Multiple Choice Multiple AnswerQuestion The catcholic Church reponded with its own counter reformation
by means of :-Correct Answer Speeches , Books , Pamphlets
Your Answer Speeches , Books , Pamphlets
True/FalseQuestion ery often the presence of a well known celebrity can liven up a
routine company functionCorrect Answer True
Your Answer True
True/False
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Question Tests were made on 9 million recalled capsules of J & J
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion One can interact with PRO at the :-
Correct Answer Railway Station , Government Offices , Press
Your Answer Railway Station , Government Offices , Press
Multiple Choice Single Answer
Question While scheduling the press conferences be aware of the :-
Correct Answer Media Deadlines
Your Answer Media Deadlines
Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with
group values or :-Correct Answer Beliefs
Your Answer Beliefs
Multiple Choice Multiple AnswerQuestion SWOT stands for
Correct Answer Strengths & Weakness , Opportunities , Threats
Your Answer Threats , Strengths & Weakness , Opportunities
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous
and reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Kellogs
Multiple Choice Single AnswerQuestion All the releases should start with a :-
Correct Answer Heading
Your Answer Heading
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Select The BlankQuestion Story-board corresponds to the layout which is illustrated
_______Correct Answer Frame by Frame
Your Answer Frame by Frame
Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , Explanations
Multiple Choice Single AnswerQuestion Advertising research is an :-
Correct Answer Information Tool
Your Answer Information Tool
Select The BlankQuestion Samples of new safety packaging were ________
Correct Answer Distributed
Your Answer Distributed
Select The BlankQuestion All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Your Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
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Your Answer Second World war.
True/FalseQuestion In the style always use a passive voice
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Agency Management Human Resources,
administration & finance
Human Resources,
administration & financeCreative Services Art & copy functions by
Creative DirectorArt & copy functions byCreative Director
Planning Responsible for qualitative& quantitative research ,consumer usage etc.
Responsible for qualitative& quantitative research ,consumer usage etc.
Media Services Responsible for mediaplanning, media buyingand research
Responsible for mediaplanning, media buyingand research
Multiple Choice Single Answer
Question Advertsment actually grew up after the
Correct Answer Second World War
Your Answer Second World War
Multiple Choice Single AnswerQuestion Everyone has an image, an individual or an organization. The
question is, is it bad orCorrect Answer Good
Your Answer Good
Select The BlankQuestion Luminaries help the launch of ________.
Correct Answer Apple
Your Answer Apple
True/False
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Question The PR practiotioner is not responsible for any crisis in theorganization.
Correct Answer False
Your Answer False
Select The BlankQuestion J & J also campaigns with the ________ .
Correct Answer Government
Your Answer Government
Select The Blank
Question Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
Select The BlankQuestion Johnson & Johnson shampoo for kids is an example of
_______.Correct Answer Demographic
Your Answer Demographic
Select The BlankQuestion If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL
Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
True/FalseQuestion The spokesperson should be Verbose.
Correct Answer False
Your Answer False
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Multiple Choice Multiple AnswerQuestion The communications department handled :-
Correct Answer Employee & Financial communications , Advertising , MediaRelations
Your Answer Employee & Financial communications , Advertising , MediaRelations
Multiple Choice Single AnswerQuestion The Public Relations practitioner acts as a :-
Correct Answer Counsellor
Your Answer Counsellor
Multiple Choice Multiple AnswerQuestion Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Promotion
Select The BlankQuestion "People working with you" this means offering them Salary,
Promotions ________, and Training opportunities to motivate
them.Correct Answer Perks
Your Answer Perks
True/FalseQuestion In Mumbai there are reporters who specialize in stories relating
to the Government.Correct Answer False
Your Answer False
True/FalseQuestion The Body Copy consists of the main text.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion Choosing a city for press conference depends upon the level you
are working with :-
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Correct Answer National , Regional , Business
Your Answer National , Regional , Business
True/FalseQuestion Public relations does not have a strong industry association to
guide its growth in a controlled manner.Correct Answer True
Your Answer False
Select The BlankQuestion The The release should end with ' -30-' or ________
Correct Answer "****"
Your Answer "****"
True/FalseQuestion Unfortunately statistics prove that more often it is the female
employees who get harassed by their male counterparts.Correct Answer True
Your Answer True
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Establishment of Media control , Open Communication policy ,Adhering to companys policy regarding customer safety
Your Answer Establishment of Media control , How to solve the crisis , OpenCommunication policy , Adhering to companys policy regardingcustomer safety
Multiple Choice Multiple AnswerQuestion Media relations are very important this is largely due to the vast
number of :-Correct Answer Publications , Television & Radio Channels , Websites
Your Answer Publications , Television & Radio Channels , Websites ,Advertisements
Multiple Choice Multiple AnswerQuestion The invitation format should also cover :-
Correct Answer Why , How , What
Your Answer Why , How , What , Whose
Multiple Choice Single AnswerQuestion Advertising is a
Correct Answer Communication tool
Your Answer Marketing tool
Select The BlankQuestion If you do the right think you have to make sure that people
_______ about it.
Correct Answer Hear
Your Answer Learn
Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is
repeated several times?Correct Answer ####
Your Answer ####
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Multiple Choice Single AnswerQuestion A crisis often gathers momentum with great :-
Correct Answer Rapidity
Your Answer Mistakes
Match The Following
Question Correct Answer Your Answer
Speakers on Radio & TV Showcase of Uniqueabilities
Media Community
Generating Publicity Good Work of
Organization
Long term Business
Strategy
Urgent Information to becommunicated
Media Community Showcase of Uniqueabilities
Invite Speakers Long term BusinessStrategy
Publicity
Select The BlankQuestion Traditionally the PR program is divided into ________.
Correct Answer Internal & External programs
Your Answer Management & Shareholders
Multiple Choice Multiple AnswerQuestion Culture means
Correct Answer alues , Perception , Beliefs
Your Answer alues , Perception , Beliefs , Habits
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories ofthese people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Wyatt Erap , Calamity Jane , Amos Kendall , Buffalo Bill Cody
Select The BlankQuestion The religious public relations council is the ________
professional assocation of public Relationa proctioners in NorthAmerica.
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Correct Answer Oldest
Your Answer Newly found
True/FalseQuestion PR is committed to generate public understanding and goodwill
for an Organization.Correct Answer True
Your Answer True
Select The BlankQuestion Skilful media relations involves treading the fine line between
catering for the ________.Correct Answer Organization
Your Answer Management
Multiple Choice Multiple AnswerQuestion The design princples can been arranged by different elements
viz.Correct Answer Balance , Proportion , Sequence
Your Answer Balance , Proportion , Sequence , Visual Effects
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an
interview with a journalist these are :-Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis , Informal
Match The Following
Question Correct Answer Your Answer
Pope Urban II 1095 1095
John Wycliffee 1351 1351
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Pope Gregory XV 1622 1581
Stephen Langton 1215 1215
Multiple Choice Single AnswerQuestion There is a fear which strikes people if they are told to write :-
Correct Answer An Assignment
Your Answer An Assignment
Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________
Correct Answer Advertising
Your Answer Advertising
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Product Leaflets , Brochures , Video Tapes
Your Answer Insertions , Brochures , Video Tapes , Product Leaflets
True/FalseQuestion After three and half years another death occurred the vicitm was
60 years old woman from New YorkCorrect Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors
as well as :-Correct Answer Counsellors
Your Answer Counsellors
Multiple Choice Multiple AnswerQuestion Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation,Analysis and Results
Your Answer Designing a territory , Designing a questionnaire , DataCollection , Tabulation, Analysis and Results
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True/FalseQuestion An average san diego used to handle 65 media enquiries every
day.
Correct Answer False
Your Answer True
True/FalseQuestion India is the hope of free world.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Marketing plan starts with:
Correct Answer Situation Analysis
Your Answer SWOT Analysis
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Credibility
True/FalseQuestion The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion The study of persuasion was central to the education of the :-
Correct Answer Greeks
Your Answer Greeks
Select The BlankQuestion The observers are paid to watch and ________
Correct Answer Write
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Your Answer Give suggestions
Select The BlankQuestion A product becomes a brand when the product delivers a
_______Correct Answer Functional Benefit
Your Answer Cost Benefit
True/FalseQuestion The marketing mix consists of Product Place People and Price
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Two way Form
Multiple Choice Single AnswerQuestion Crisis means an unexpected development that often frightens
the :-Correct Answer Public
Your Answer Share Holder
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Mediaand Agency Management
Your Answer Planning, Creativity,Production , Media and Agency
Management , After sales & Services Management
Multiple Choice Multiple AnswerQuestion The buyers buy for business or non profit motives, these
consists ofCorrect Answer Businesses , Government , Non-Government Organisation
Your Answer Businesses , Government , Non-Government Organisation ,Corporates
Select The Blank
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Question As world becomes a ________ place, where news travel withgreat speed.
Correct Answer Smaller
Your Answer Bigger
True/FalseQuestion Once you have invited the reporters there is no need to remind
them.Correct Answer False
Your Answer True
True/FalseQuestion The most important information is down the air.
Correct Answer False
Your Answer True
Select The BlankQuestion It maddens reporters to spend time at a press conference when
they could have been given the same information in a ________.Correct Answer Press release
Your Answer Press release
Select The BlankQuestion The main step was to recall all ________ of tylenol.
Correct Answer Stocks
Your Answer Capsules
True/FalseQuestion The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion For effective advertising one has to get it successful through :
Correct Answer Advertising Agency
Your Answer Advertising Agency
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Multiple Choice Multiple AnswerQuestion he feature story is valuable publicity tool and an idea vehicle for
helping people understand :-Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service , The material
Multiple Choice Single AnswerQuestion The PR practitioner has to understand and be skilled in the
usage and application of all :-Correct Answer Communication Media
Your Answer Advertisement Media
Select The BlankQuestion Do not choose a location just because it has network affiliated
stations since the networks often do not use material from theiraffiliates except for ________ and major crimes.
Correct Answer Disasters
Your Answer Lock outs
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/FalseQuestion In Television advertising the sequence followed is Middle, End,
BeginningCorrect Answer False
Your Answer False
Select The BlankQuestion The ________ guides cast members and manages the crew
during the shooting of the ad.Correct Answer Director
Your Answer Assistant Director
Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in theorganization
Your Answer Fire , Loss of property , Medical Condition , Internal Harrasmentin the organization
Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow in
North :-Correct Answer Atlantic
Your Answer Atlantic
Multiple Choice Multiple AnswerQuestion While releasing the press release check for the
Correct Answer Headline , Double spaced , Avoided passive voice
Your Answer Headline , Double spaced , Avoided passive voice , Written in aperfect square
Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what
is known as :-Correct Answer Public Information , Public Relations , Public Affairs
Your Answer Public Information , Public Relations , Public Affairs , PublicComunicators
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Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-
Correct Answer Print , Radio & TV , Internet
Your Answer Print , Radio & TV , Internet , Wall Paintings
Multiple Choice Multiple AnswerQuestion Another internal roles of PR are that of :-
Correct Answer Teaching , Instructing Executives for clear writing , Effectivespeaking
Your Answer Teaching , Instructing Executives for clear writing , Effectivespeaking , Effective speeches to be given
Multiple Choice Single AnswerQuestion The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 70 to 80 characters long
Multiple Choice Single AnswerQuestion Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
Select The BlankQuestion In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.Correct Answer Mental
Your Answer Eight
Select The Blank
Question estimony means actual user share their________ in the form ofan ad.Correct Answer Experience
Your Answer Experience
Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of
resources.Correct Answer Segmentation
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Your Answer Penetration
Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , FinancialChanges , Political Changes
True/FalseQuestion Over all 60 cities were selected for nation wide press conference
in J & J case.Correct Answer False
Your Answer True
Select The BlankQuestion Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
Multiple Choice Single Answer
Question In the publicity eras the nature of communiction was :-
Correct Answer One- way
Your Answer One- way
True/FalseQuestion Research shows that 70% of buying decisions are made in store.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921
Multiple Choice Single AnswerQuestion A brand is a valuable :-
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Correct Answer Assest
Your Answer Assest
Select The BlankQuestion The internal publication which was a 4 page news letter was
called as ________.Correct Answer Update
Your Answer Feedback
Multiple Choice Multiple AnswerQuestion The filler items should be in paragraph form with :-
Correct Answer Double Spaced margin , Typed , Typed on single page
Your Answer Double Spaced margin , Typed , Typed on single page , Typedon both the pages
Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends
Multiple Choice Single AnswerQuestion People are prone to forgive :-
Correct Answer Mistakes
Your Answer Mistakes
True/FalseQuestion John Wycliffee took his campaign for church to reform to the
people.Correct Answer True
Your Answer True
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Multiple Answer
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Question These are Traditional Service Brands
Correct Answer Food World , Cox & Kings , FedEx
Your Answer Food World , Cox & Kings , FedEx , Coco Cola
Multiple Choice Multiple AnswerQuestion The financial information can be reached by the way of :-
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports ,Share Prices
Match The Following
Question Correct Answer Your Answer
Clarity of message Audience understands themessage
Mass Media endorsements
Expert Communicator Mass Mediaendorsements
Partial commitment
Manipulation Techniques Illogical reasoning Illogical reasoning
Persuasive speaking Partial commitment Irrelevant evidence
Multiple Choice Single AnswerQuestion People get involved with issues or pay attention to message that
appeal to their psychic or :-Correct Answer Economic needs
Your Answer Esteem needs
Multiple Choice Single AnswerQuestion The spokesperson should be :-
Correct Answer People friendly
Your Answer People friendly
Select The BlankQuestion In green land ice melts for only a few________.
Correct Answer Months
Your Answer Months
Multiple Choice Multiple Answer
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Question A some what humorous detour on the road of Public Relationhistory lies in :-
Correct Answer Exaggerations , Plausible , Real Estate promotion
Your Answer Exaggerations , Plausible , Real Estate promotion , Uninhabited
Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-
Correct Answer Writing , Word of Mouth , Slogans & Symbols
Your Answer Disrtibuting Handbills , Writing , Word of Mouth , Slogans &Symbols
Multiple Choice Single AnswerQuestion Invitations for press conferences should be always :-
Correct Answer Typed
Your Answer Typed
Multiple Choice Single AnswerQuestion A brand is a :-
Correct Answer Name
Your Answer Name
True/FalseQuestion J & J offered a reward of $200,000 for capturing the
perpetrators.Correct Answer False
Your Answer True
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different
definitions for PR was known as :-Correct Answer Rex Harlow
Your Answer Rex Harlow
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Match The Following
Question Correct Answer Your Answer
Motivation Monetary, EmotionalReturn
Monetary, EmotionalReturn
External Public Media, Suppliers, TradeAssociations
Long term associations
Advertisement To inform Potential buyers To remind the customers.
Maintaining Relationships Long term associations To inform Potential buyers
Multiple Choice Single AnswerQuestion The San Diego & Electric company is a public utility company
that employees :-Correct Answer 4700 employees
Your Answer 4700 employees
Multiple Choice Single AnswerQuestion The history of public relations is linked with the growth and
maintenance of :-Correct Answer Religion
Your Answer Religion
Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient
egyptians which are :-Correct Answer 5000 years ago
Your Answer 4000 years ago
Select The BlankQuestion The advocacy model was built during the middle of ________
century.Correct Answer 20th
Your Answer 20th
Multiple Choice Single AnswerQuestion Press releases are called :-
Correct Answer Publicity Program
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Your Answer Publicity Program
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which
meansCorrect Answer Burn
Your Answer Burn
Multiple Choice Single AnswerQuestion The Roman Emperor who used the technique of orchestrating
events when he blamed the burning of rome on the Christiansas known as :-
Correct Answer Nero
Your Answer Nero
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single AnswerQuestion A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Place , Promotion
Multiple Choice Multiple Answer
Question Choosing a city for press conference depends upon the levelyou are working with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Global
Select The BlankQuestion For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience
True/FalseQuestion Corporate success depends on a workforce.
Correct Answer False
Your Answer True
Select The Blank
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Question In communication process the source ________ the messages.
Correct Answer Encodes
Your Answer Encodes
True/FalseQuestion The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Your Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-
Correct Answer Drama , Statistics , Examples
Your Answer Drama , Examples , Shows
Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors
as well as :-Correct Answer Counsellors
Your Answer Counsellors
Match The Following
Question Correct Answer Your Answer
Sensory appeal Advertisements that havean effect on the fivesenses
Advertisements that havean effect on the fivesenses
Price or Value appeal Promising the buyer thatthe product is worth morethan money can buy
Promising the buyer thatthe product is worth morethan money can buy
Celebrity Appeal Using celebrities toendorse a product
Using celebrities toendorse a product
Testimonials Actual user shares hisexperience in the form of
Actual user shares hisexperience in the form of
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testomony testomony
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and storiesof these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
Multiple Choice Single AnswerQuestion In every organisation there are requirements for the
management to communicate with different audiences this sortof communication is called as :-
Correct Answer One to many communication
Your Answer One to many communication
Select The BlankQuestion It maddens reporters to spend time at a press conference when
they could have been given the same information in a_______.
Correct Answer Press release
Your Answer Data Form
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Wisdom
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Select The BlankQuestion Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.Correct Answer Change
Your Answer Improve
Select The BlankQuestion The copywriter is responsible for writing the copy of the
advertisment in terms of ________Correct Answer Words
Your Answer Graphics
True/FalseQuestion ery often the presence of a well known celebrity can liven up a
routine company functionCorrect Answer True
Your Answer True
True/FalseQuestion An average san diego used to handle 65 media enquiries every
day.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which
meansCorrect Answer Burn
Your Answer Burn
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-
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Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong
Match The Following
Question Correct Answer Your Answer
Action Plan Time bound SalesPromotion activities
Time bound SalesPromotion activities
Marketing Objectives Sales Target Sales Target
Marketing Strategy Market segment, targetaudience
Market segment, targetaudience
Marketing Mix Product, price, distributionand promotion Product, price, distributionand promotion
True/FalseQuestion The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Paid Form
Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in theorganization
Your Answer Fire , Loss of property , Medical Condition
Select The BlankQuestion In green land ice melts for only a few________.
Correct Answer Months
Your Answer Days
Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the
policy frame works and also develops systems for
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implementation, they also make sure that no job candidates arediscriminated against any particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order
Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-
Correct Answer Newspaper essays , Speeches , Parades
Your Answer Posters , Newspaper essays , Speeches
Multiple Choice Single Answer
Question The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long
Multiple Choice Multiple AnswerQuestion Culture means
Correct Answer alues , Perception , Beliefs
Your Answer alues , Beliefs , Habits
Select The BlankQuestion If you do the right think you have to make sure that people
_______ about it.Correct Answer Hear
Your Answer Hear
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
True/FalseQuestion All advertisments are alike.
Correct Answer False
Your Answer False
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Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes
one to send information and other to :-Correct Answer Gather Information
Your Answer Safe guard the interest
True/FalseQuestion Internet is part of electronic media
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The BlankQuestion The ________ revolution led to number of inventions that had
an impact on communications.Correct Answer Industrial
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Your Answer Radio
Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :
Correct Answer Trade Publications , Industrial Magzines , ProfessionalMagzines
Your Answer Trade Publications , Industrial Magzines , ProfessionalMagzines
True/FalseQuestion The Body Copy consists of the main text.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented
theCorrect Answer Photography , Telephone , Telegraph
Your Answer Telephone , Telegraph , Television
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single AnswerQuestion A brand is a valuable :-
Correct Answer Assest
Your Answer Assest
True/FalseQuestion The journalist can publish whatever he wants.
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion Marketing mix consists of
Correct Answer Product and Price , Promotion
Your Answer Product and Price , Place , Promotion
Multiple Choice Multiple Answer
Question Choosing a city for press conference depends upon the levelyou are working with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Global
Select The BlankQuestion For testing the advertisement, adveretisers uses ________
Correct Answer Focus Groups
Your Answer Target Audience
True/FalseQuestion Corporate success depends on a workforce.
Correct Answer False
Your Answer True
Select The Blank
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Question In communication process the source ________ the messages.
Correct Answer Encodes
Your Answer Encodes
True/FalseQuestion The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Multiple Answer
Question When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Your Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Multiple Choice Multiple AnswerQuestion Expert communicators use a number of devices such as :-
Correct Answer Drama , Statistics , Examples
Your Answer Drama , Examples , Shows
Multiple Choice Single AnswerQuestion Public Relation practitioners play a dual role, they are advisiors
as well as :-Correct Answer Counsellors
Your Answer Counsellors
Match The Following
Question Correct Answer Your Answer
Sensory appeal Advertisements that havean effect on the fivesenses
Advertisements that havean effect on the fivesenses
Price or Value appeal Promising the buyer thatthe product is worth morethan money can buy
Promising the buyer thatthe product is worth morethan money can buy
Celebrity Appeal Using celebrities toendorse a product
Using celebrities toendorse a product
Testimonials Actual user shares hisexperience in the form of
Actual user shares hisexperience in the form of
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testomony testomony
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and storiesof these people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Select The BlankQuestion Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 50$
Multiple Choice Single AnswerQuestion In every organisation there are requirements for the
management to communicate with different audiences this sortof communication is called as :-
Correct Answer One to many communication
Your Answer One to many communication
Select The BlankQuestion It maddens reporters to spend time at a press conference when
they could have been given the same information in a_______.
Correct Answer Press release
Your Answer Data Form
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer Classified advertisment
Multiple Choice Single AnswerQuestion Knowledge must be coupled with authority otherwise it loses :-
Correct Answer Credibility
Your Answer Wisdom
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Select The BlankQuestion Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.Correct Answer Change
Your Answer Improve
Select The BlankQuestion The copywriter is responsible for writing the copy of the
advertisment in terms of ________Correct Answer Words
Your Answer Graphics
True/FalseQuestion ery often the presence of a well known celebrity can liven up a
routine company functionCorrect Answer True
Your Answer True
True/FalseQuestion An average san diego used to handle 65 media enquiries every
day.
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which
meansCorrect Answer Burn
Your Answer Burn
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion The press kits desgined by Johnson & Johnson included :-
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Correct Answer J & J history , Name of top people , Financial results
Your Answer J & J history , Financial results , How it went wrong
Match The Following
Question Correct Answer Your Answer
Action Plan Time bound SalesPromotion activities
Time bound SalesPromotion activities
Marketing Objectives Sales Target Sales Target
Marketing Strategy Market segment, targetaudience
Market segment, targetaudience
Marketing Mix Product, price, distributionand promotion Product, price, distributionand promotion
True/FalseQuestion The print media consists of newspaper and magzines.
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion Advertisement is a communication in :-
Correct Answer Paid Form
Your Answer Paid Form
Multiple Choice Multiple AnswerQuestion The liability coverage takes care of :-
Correct Answer Loss of property , Medical Condition , Internal Harrasment in theorganization
Your Answer Fire , Loss of property , Medical Condition
Select The BlankQuestion In green land ice melts for only a few________.
Correct Answer Months
Your Answer Days
Multiple Choice Multiple AnswerQuestion The PR practitioner advises management on preparing the
policy frame works and also develops systems for
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implementation, they also make sure that no job candidates arediscriminated against any particular
Correct Answer Caste , Race , Creed or Religious order
Your Answer Caste , Race , Creed or Religious order
Multiple Choice Multiple AnswerQuestion Adams legacy also inculded :-
Correct Answer Newspaper essays , Speeches , Parades
Your Answer Posters , Newspaper essays , Speeches
Multiple Choice Single Answer
Question The typed lines should be kept :-
Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long
Multiple Choice Multiple AnswerQuestion Culture means
Correct Answer alues , Perception , Beliefs
Your Answer alues , Beliefs , Habits
Select The BlankQuestion If you do the right think you have to make sure that people
_______ about it.Correct Answer Hear
Your Answer Hear
Multiple Choice Single AnswerQuestion The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
True/FalseQuestion All advertisments are alike.
Correct Answer False
Your Answer False
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Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Multiple Choice Single AnswerQuestion The PR pactitioner practises media relations for two purposes
one to send information and other to :-Correct Answer Gather Information
Your Answer Safe guard the interest
True/FalseQuestion Internet is part of electronic media
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The BlankQuestion The words in your headings will usually be for ________ release
Correct Answer Immediate
Your Answer Immediate
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The BlankQuestion The ________ revolution led to number of inventions that had
an impact on communications.Correct Answer Industrial
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Your Answer Radio
Multiple Choice Multiple AnswerQuestion Business magzines are categorised into the following :
Correct Answer Trade Publications , Industrial Magzines , ProfessionalMagzines
Your Answer Trade Publications , Industrial Magzines , ProfessionalMagzines
True/FalseQuestion The Body Copy consists of the main text.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented
theCorrect Answer Photography , Telephone , Telegraph
Your Answer Telephone , Telegraph , Television
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1
Adv. & PR assgn :01: Shagun
Multiple Choice Multiple Answer
Question In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Product Leaflets , Brochures , Video Tape s
Select The Blank
Question The ________ guides cast members and manages the crew during the
shooting of the ad.
Correct Answer Director
Your Answer Director
Multiple Choice Multiple AnswerQuestion The invitation format should also cover : -
Correct Answer Why , How , What
Your Answer Why , How , What
True/False
Question The most important information is down the air.
Correct Answer False
Your Answer False
Multiple Choice Single Answer
Question While designing the print of the ad the art director has to decide upon the
best format to
Correct Answer Communicate the message
Your Answer Print the message
Select The Blank
Question Firestone used to sell millions of tyres at the rate of ________.
Correct Answer 50$
Your Answer 40$
Multiple Choice Multiple Answer
Question The financial information can be reached by the way of : -
Correct Answer Annual General Report , Minutes of AGM , Quaterly Reports
Your Answer Annual General Report , Minutes of AGM , Quaterly Reports
Multiple Choice Single Answer
Question Advertisement is a communication in :-
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2
Correct Answer Paid Form
Your Answer Paid Form
Multiple Choice Multiple Answer
Question The most persuasive m essages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed , Text oriented
Multiple Choice Multiple Answer
Question When a mistake is been committed :-
Correct Answer Do not pretend to be right , Do not lie , Do not try to cover up things
Your Answer Do not lie , Do not try to cover up things , Do not pretend to be right
True/False
Question In the style always use a passive voice
Correct Answer False
Your Answer True
True/False
Question Internet is part of electronic media
Correct Answer False
Your Answer True
Select The BlankQuestion Marketers uses the ________ startegy to optimise the use of resources.
Correct Answer Segmentation
Your Answer Penetration
Multiple Choice Single Answer
Question The PR practitioner has to understand and be skilled in the usage andapplication of all :-
Correct Answer Communication Media
Your Answer Advertisement Media
Multiple Choice Single Answer
Question The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Multiple Choice Multiple Answer
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4
Multiple Choice Single Answer
Question Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
True/False
Question Very often the presence of a well known celebrity can liven up a routinecompany function
Correct Answer True
Your Answer False
Select The Blank
Question Th e advocacy model was built during the middle of ________ century.
Correct Answer 20th
Your Answer 20th
Multiple Choice Single Answer
Question New releases do not have strong concluding :-
Correct Answer Paragraph
Your Answer Lines
Select The BlankQuestion For holding a press conference invitations are to be sent and ________ has
to be selected.
Correct Answer Venue
Your Answer Venue
Multiple Choice Multiple Answer
Question Newspaper advertising has the following advantages :
Correct Answer Market Penetration , Selectivity , Audience Involvement
Your Answer Market Penetration , Selectivity , Low cost to the audience.
Multiple Choice Multiple Answer
Question Choosing a city for press conference depends upon the level you are working
with :-
Correct Answer National , Regional , Business
Your Answer National , Regional , Global
Select The Blank
Question During the test revealed in J & J case, it was found that ________ capsules
contained Cyanide.
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5
Correct Answer 75
Your Answer 75
Multiple Choice Single Answer
Question The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
Select The Blank
Question Samples of new safety packaging were ________
Correct Answer Distributed
Your Answer Distributed
Multiple Choice Single Answer
Question The advertising objective is a part of :
Correct Answer Long term objective
Your Answer Campaign based objective
True/False
Question The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion In modern working environment men & women work in close proximity
hence there is a possibility of some kind of :-
Correct Answer Attraction
Your Answer Disputes
True/False
Question The marketing mix consists of Product Place People and Price
Correct Answer False
Your Answer False
Match The Following
Question Correct Answer Your Answer
Advertising in eighties saw Address to specific consumers Address to specific consumers
The Beginning of Advertising Exchange of goods USA
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6
Invention of the printing press Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste Exchange of goods
Select The BlankQuestion The observers are paid to watch and ________
Correct Answer Write
Your Answer Give suggestions
True/False
Question The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
True/False
Question Many companies do not use symbols.
Correct Answer True
Your Answer False
Multiple Choice Single Answer
Question The PR pactitioner practises media relations for two purposes one to sendinformation and other to :-
Correct Answer Gather Information
Your Answer Gather Information
Multiple Choice Single Answer
Question The corporate identity of an organisation is sum of all :-
Correct Answer Visual cues
Your Answer Visual cues
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policy regarding
customer safety , Establishment of Media control
Your Answer Adhering to companys policy regarding customer safety , How to solve the
crisis
True/False
Question The famous research agencies in India are IMRB, ORG MARG
Correct Answer True
Your Answer True
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7
Match The Following
Question Correct Answer Your Answer
Motivation Monetary, Emotional Return Monetary, Emotional Return
External Public Media, Suppliers, Trade
Associations
Media, Suppliers, Trade
Associations
Advertisement To inform Potential buyers To inform Potential buyers
Maintaining Relationships Long term associations Long term associations
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
Correct Answer Account Management , Planning, Creativity,Production , Media and Agency
ManagementYour Answer Planning, Creativity,Production , Media and Agency Management , After
sales & Services Management
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Advert & Public Relations4
Marks : 2
5. The better informed employees are likely to spread damagingmisinformation.
TrueFalse
11. The company suffered the financial crises.In this situation company wasbarely trynig to stay afloat and neglected :-
a)
b)
c)
d)
Customer Relations
Customernvestors
Share holders
Skilful media relations involves treading the fine line between catering for theSahre Holders Customers Organization Management.
Marks : 2
27. Check for the passage ways, door ways, and elevators large enough toaccommodate :-
a)
b)
c)
d)Page 1
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Advert & Public Relations4
Bulky equipmentTechnical Team
ore journalistsTV crew
32. The buyers buy for business or non profit motives, these consists of
a)
b)
c)
d)
BusinessesGovernment
on-Government OrganisationCorporates
43. The fundamental democracy that played a major role in the American
Campaign
TrueFalse
46. People are prone to forgive :-
a)
b)
c)
d)
MistakesFaultsCrisis
Situations
Page 2
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Advert & Public Relations4
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Match The FollowingQuestion Correct Answer Your Answer
dvertising in eighties saw Address to specific consumers Address to specificconsumers
The Beginning of Advertising Exchange of goods Exchange of goods
nvention of the printing press Johann Gutenberg Johann Gutenberg
dvertsing of 1660 For toothpaste For toothpaste
Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten byCorrect Answer Cunning , Manipulative , ExplanationsYour Answer Cunning , Manipulative , Explanations
Multiple Choice Single Answer
Question Eye-catching signs were painted onCorrect Answer BuildingsYour Answer Buildings
Select The BlankQuestion Organisations use a variety of spokespersons depending upon the_______and the audience.Correct Answer MessageYour Answer Message
True/FalseQuestion The Body Copy consists of the main text.Correct Answer TrueYour Answer True
Multiple Choice Multiple AnswerQuestion One can interact with PRO at the :-Correct Answer Railway Station , Government Offices , PressYour Answer Railway Station , Government Offices , Press
Page 3
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Advert & Public Relations4Multiple Choice Single Answer
Question Advertisments in those days were laid out like our present dayCorrect Answer Classified advertisment
Your Answer Classified advertisment
Multiple Choice Multiple AnswerQuestion The Creative services department includesCorrect Answer Creative Director , Art Director , Copy WriterYour Answer Art Director , Copy Writer , Media Planner
True/FalseQuestion Corporate success depends on a workforce.Correct Answer FalseYour Answer False
Match The FollowingQuestion Correct Answer Your Answer
Speakers on Radio & TV Showcase of Unique abilities Showcase of Uniqueabilities
Generating Publicity Good Work of Organization Good Work of Organization
Urgent Information to be communicated Media Community MediaCommunity
nvite Speakers Long term Business Strategy Long term Business Strategy
True/FalseQuestion J & J offered a reward of $200,000 for capturing the
erpetrators.Correct Answer FalseYour Answer True
True/FalseQuestion Research shows that 70% of buying decisions are made in store.Correct Answer TrueYour Answer True
Select The Blank
Question Firestone used to sell millions of tyres at the rate of ________.Page 4
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Advert & Public Relations4Correct Answer 50$Your Answer 50$
True/FalseQuestion Once you have invited the reporters there is no need to remindthem.
Correct Answer FalseYour Answer True
Select The BlankQuestion The ________ guides cast members and manages the crew
during the shooting of the ad.Correct Answer DirectorYour Answer Director
Multiple Choice Multiple AnswerQuestion Research planning includesCorrect Answer Designing a questionnaire , Data Collection , Tabulation,nalysis and Results
Your Answer Designing a questionnaire , Data Collection , Tabulation,nalysis and Results
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous and
reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , KellogsYour Answer Nestles , Cadburys , Kellogs
Multiple Choice Single AnswerQuestion The typed lines should be kept :-Correct Answer 50 to 60 characters long
Your Answer 50 to 60 characters long
True/FalseQuestion The food processing industry began around eighteen century.Correct Answer FalseYour Answer False
Multiple Choice Single AnswerQuestion Acceptability is a strange thing some times a person may be
capable but not :-
Correct Answer PresentablePage 5
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Advert & Public Relations4Your Answer Presentable
Multiple Choice Single Answer
Question Knowledge must be coupled with authority otherwise it loses :-Correct Answer CredibilityYour Answer Credibility
Multiple Choice Multiple AnswerQuestion The spokesperson should have following skills :-Correct Answer Convincing & Inspiring , Good Orator , Able to address
gatheringYour Answer Convincing & Inspiring , Good Orator , Able to address
gathering
Select The BlankQuestion Planning & Implementation are the efforts done by the
organization to influence or ________ public Policy.Correct Answer ChangeYour Answer Change
Select The BlankQuestion It is the PR practitioners task to ________ and enhance the
organisations reputation.Correct Answer ProtectYour Answer Build
Select The BlankQuestion The copywriter is responsible for writing the copy of the
advertisment in terms of ________Correct Answer WordsYour Answer Words
Multiple Choice Multiple AnswerQuestion In Egyptian era the Governments have always engaged in what is
known as :-Correct Answer Public Relations , Public Affairs , Public InformationYour Answer Public Information , Public Relations , Public Affairs
Select The BlankQuestion It is difficult task as it is peoples actions that builds or destroys_______ o an or anization.
Correct Answer ReputationPage 6
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Advert & Public Relations4Your Answer Reputation
True/False
Question A journalist is a observer.Correct Answer TrueYour Answer False
Multiple Choice Single AnswerQuestion The modern day advertising has its roots inCorrect Answer USAYour Answer USA
Multiple Choice Single AnswerQuestion A crisis often gathers momentum with great :-Correct Answer RapidityYour Answer Rapidity
Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire andCorrect Answer NeedYour Answer Demand
Multiple Choice Single AnswerQuestion All good companies have a manual of :-Correct Answer OperationsYour Answer Operations
Multiple Choice Single AnswerQuestion Erik Thorvaldson discovered an uninhabited of ice and snow inorth :-
Correct Answer Atlantic
Your Answer America
Select The BlankQuestion Sometimes female employees have to travel ________Correct Answer OutstationYour Answer Outstation
Multiple Choice Single AnswerQuestion A brand is a valuable :-Correct Answer Assest
Your Answer AssestPage 7
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Advert & Public Relations4
Select The BlankQuestion In Retentive stage the product reaches its________ stage.
Correct Answer MaturityYour Answer Maturity
Multiple Choice Multiple AnswerQuestion Marketing mix consists ofCorrect Answer Product and Price , PromotionYour Answer Product and Price , Promotion
Multiple Choice Multiple AnswerQuestion For impact on communication the industrial revolution invented
theCorrect Answer Photography , Telephone , TelegraphYour Answer Photography , Telephone , Telegraph
True/FalseQuestion In Television advertising the sequence followed is Middle, End,
BeginningCorrect Answer FalseYour Answer False
Multiple Choice Multiple AnswerQuestion Advertising primarily reaches out to customer through :-Correct Answer Print , Radio & TV , InternetYour Answer Wall Paintings
Multiple Choice Single AnswerQuestion Advertsment actually grew up after theCorrect Answer Second World war.
Your Answer Second World war.
Select The BlankQuestion Public ________ is stronger than legal right or miltary might.Correct Answer OpinionYour Answer Opinion
True/FalseQuestion All advertisments are alike.Correct Answer False
Your Answer FalsePage 8
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Advert & Public Relations4
True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.Correct Answer TrueYour Answer True
Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social ChangesYour Answer Technology Advancements , Social Changes
Select The BlankQuestion It maddens reporters to spend time at a press conference when
they could have been given the same information in a ________.Correct Answer Press releaseYour Answer Press release
Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-Correct Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media controlYour Answer Open Communication policy , Adhering to companys policy
regarding customer safety , Establishment of Media control
Page 9
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The BlankQuestion If you have a website include the ________ in your heading.
Correct Answer URL
Your Answer URL
True/FalseQuestion In Television advertising the sequence followed is Middle, End,
BeginningCorrect Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion The most persuasive messages are :-
Correct Answer Direct , Simply expressed , Contains one primary data
Your Answer Direct , Simply expressed
Multiple Choice Single AnswerQuestion The word "brand" has its origns in the word "brandr" which
meansCorrect Answer Burn
Your Answer Burn
Multiple Choice Multiple AnswerQuestion The opening of American West provided many opportunities to
people to migrate to the west. Many of the legends and stories ofthese people were told viz.
Correct Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
Your Answer Buffalo Bill Cody , Wyatt Erap , Calamity Jane
True/FalseQuestion Abraham Maslow was a great Philosopher.
Correct Answer False
Your Answer True
Multiple Choice Single Answer
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Question The modern day advertising has its roots in
Correct Answer USA
Your Answer USA
Multiple Choice Single AnswerQuestion The term "Publics" means these are all those :-
Correct Answer People on whom the success or failuer depends
Your Answer People on whom the success or failuer depends
Multiple Choice Single Answer
Question Advertisment copy consists of the body copy, Slogans and
Correct Answer Head Line
Your Answer Head Line
Match The Following
Question Correct Answer Your Answer
Graphic element Geometric Pattern Geometric Pattern
Corporate Identity Souveniers Souveniers
Standardized colours Coco Cola Coco Cola
Founder Names IBM IBM
Multiple Choice Multiple AnswerQuestion Pope Urban II used communication systems which involved :-
Correct Answer Word of Mouth , Slogans & Symbols , Writing
Your Answer Writing , Word of Mouth , Slogans & Symbols
True/FalseQuestion FYI stands for For Your Information
Correct Answer True
Your Answer True
Select The Blank
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Question All large companies develop a ________ identity manual
Correct Answer Corporate
Your Answer Corporate
Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous
and reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , Kellogs
Your Answer Cadburys , Kellogs
True/False
Question The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
True/FalseQuestion Much of the communication research was related to the war ime
interest in propaganda.Correct Answer True
Your Answer True
True/FalseQuestion The food processing industry began around eighteen century.
Correct Answer False
Your Answer False
Multiple Choice Single AnswerQuestion Advertisments in those days were laid out like our present day
Correct Answer Classified advertisment
Your Answer News paper advertisment (Full, Half page)
True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.Correct Answer True
Your Answer True
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True/FalseQuestion The letter should be limited to 8 to 9 paragraphs
Correct Answer False
Your Answer False
Multiple Choice Multiple AnswerQuestion When a mistake is been committed :-
Correct Answer Do not lie , Do not try to cover up things , Do not pretend to beright
Your Answer Do not lie , Do not try to cover up things , Do not pretend to beright
True/FalseQuestion India is the hope of free world.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Brochures , Video Tapes , Product Leaflets
Select The BlankQuestion In print media rates depends upon the size, Colour and
_______Correct Answer Position
Your Answer Position
Multiple Choice Single AnswerQuestion While designing the print of the ad the art director has to decide
upon the best format toCorrect Answer Communicate the message
Your Answer Communicate the message
Match The Following
Question Correct Answer Your Answer
Advertising in eighties saw Address to specific USA
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consumers
The Beginning ofAdvertising
Exchange of goods Babylonian Clay tablet
Invention of the printingpress
Johann Gutenberg Johann Gutenberg
Advertsing of 1660 For toothpaste For toothpaste
Multiple Choice Single AnswerQuestion Eye-catching signs were painted on
Correct Answer Buildings
Your Answer Hoardings
Select The BlankQuestion More and more people began to read newspaper and ________
Correct Answer Magzine
Your Answer Magzine
True/FalseQuestion During the press conference it is advisible to only communicate
the news it should be one way communication.Correct Answer False
Your Answer False
Select The BlankQuestion Fillers are material used to fill in the empty at the ________
minute.Correct Answer Last
Your Answer Last
Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
Select The BlankQuestion J & J also campaigns with the ________ .
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Correct Answer Government
Your Answer Government
Select The BlankQuestion Skilful media relations involves treading the fine line between
catering for the ________.Correct Answer Organization
Your Answer Organization
Select The BlankQuestion The production department is responsible for ________ the
creative concepts.Correct Answer Translating
Your Answer Producing
Multiple Choice Single AnswerQuestion Advertsment actually grew up after the
Correct Answer Second World war.
Your Answer Second World war.
Select The BlankQuestion The copywriter is responsible for writing the copy of the
advertisment in terms of ________Correct Answer Words
Your Answer Words
Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation
history lies in :-Correct Answer Exaggerations , Plausible , Real Estate promotion
Your Answer Exaggerations , Real Estate promotion
Multiple Choice Multiple AnswerQuestion In DAGMAR model the different stages are:
Correct Answer Awareness , Comprehension , Conviction
Your Answer Awareness , Comprehension , Conviction
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Multiple Choice Multiple AnswerQuestion The feature story is valuable publicity tool and an idea vehicle for
helping people understand :-
Correct Answer How to choose , Buy , Use product or service
Your Answer How to choose , Buy , Use product or service
Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable
of working under extreme :-Correct Answer Pressure
Your Answer Pressure
Multiple Choice Single AnswerQuestion The following "firsts" were observed during the period :-
Correct Answer 1900-1921
Your Answer 1900-1921
Multiple Choice Multiple AnswerQuestion The various types of advertisments are
Correct Answer Consumer and Retail , National & International , End product orIndustrial
Your Answer Consumer and Retail , National & International , End product orIndustrial
Multiple Choice Single AnswerQuestion The Body Copy is also called as
Correct Answer Main Text
Your Answer Main Text
True/False
Question The spokesperson should be Verbose.
Correct Answer False
Your Answer False
Select The BlankQuestion estimony means actual user share their________ in the form of
an ad.Correct Answer Experience
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Your Answer Experience
Multiple Choice Single AnswerQuestion By which sign the end of your release is marked ande which is
repeated several times?Correct Answer ####
Your Answer ####
Multiple Choice Single AnswerQuestion Public information came into the exsitence at the time of ancient
egyptians which are :-Correct Answer 5000 years ago
Your Answer 4000 years ago
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
True/FalseQuestion Tests were made on 9 million recalled capsules of J & J
Correct Answer False
Your Answer True
Select The BlankQuestion J & J also campaigns with the ________ .
Correct Answer Government
Your Answer US FD
Multiple Choice Multiple AnswerQuestion The communications department handled :-
Correct Answer Employee & Financial communications , Advertising , MediaRelations
Your Answer Employee & Financial communications , Advertising , MediaRelations
Multiple Choice Single AnswerQuestion A PR should always have a track of :-
Correct Answer Bottlenecks
Your Answer Quality of communication exchange
Multiple Choice Multiple AnswerQuestion People forget mistakes than brow beaten by
Correct Answer Cunning , Manipulative , Explanations
Your Answer Cunning , Manipulative , False Promises
Match The Following
Question Correct Answer Your Answer
Speakers on Radio & TV Showcase of Uniqueabilities
Showcase of Uniqueabilities
Generating Publicity Good Work ofOrganization
Good Work ofOrganization
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Urgent Information to becommunicated
Media Community Media Community
Invite Speakers Long term BusinessStrategy Long term BusinessStrategy
Select The BlankQuestion The ________ guides cast members and manages the crew
during the shooting of the ad.Correct Answer Director
Your Answer Assistant Director
Multiple Choice Single AnswerQuestion Who was CEO of The San Diego & Electric company?
Correct Answer Thomas Page
Your Answer ictor Newman
Select The BlankQuestion It is very difficult to attribute a rise of sales due to ________
Correct Answer Advertising
Your Answer Advertising
True/FalseQuestion The most important information is down the air.
Correct Answer False
Your Answer True
Multiple Choice Multiple AnswerQuestion he catcholic Church reponded with its own counter reformation
by means of :-
Correct Answer Books , Pamphlets , Speeches
Your Answer Speeches , Books , Pamphlets
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
Your Answer False
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Multiple Choice Multiple AnswerQuestion The lesson learnt from Tylenol case was :-
Correct Answer Open Communication policy , Adhering to companys policyregarding customer safety , Establishment of Media control
Your Answer Open Communication policy , Adhering to companys policyregarding customer safety , Establishment of Media control ,How to solve the crisis
Select The BlankQuestion A product becomes a brand when the product delivers a
_______Correct Answer Functional Benefit
Your Answer Cost Benefit
Select The BlankQuestion In the DAGMAR model it is based on the premise that there are
series of ________ steps through which a brand must climb.Correct Answer Mental
Your Answer Six
Multiple Choice Single AnswerQuestion Marketing objectives are referred in terms of :
Correct Answer Sales
Your Answer Sales
True/FalseQuestion Research shows that 70% of buying decisions are made in
store.Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion In a crisis, in management team, every person must be capable
of working under extreme :-Correct Answer Pressure
Your Answer Difficult conditions
Multiple Choice Multiple AnswerQuestion The functions of an advertising agency are
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Correct Answer Account Management , Planning, Creativity,Production , Mediaand Agency Management
Your Answer Account Management , Planning, Creativity,Production , Media
and Agency Management
True/FalseQuestion In the style always use a passive voice
Correct Answer False
Your Answer True
Multiple Choice Single AnswerQuestion Any message or suggested action must be compatible with
group values or :-
Correct Answer Beliefs
Your Answer Principals
Multiple Choice Single AnswerQuestion In the publicity eras the nature of communiction was :-
Correct Answer One- way
Your Answer One- way
True/FalseQuestion FYI stands for For Your Information
Correct Answer True
Your Answer True
Multiple Choice Single AnswerQuestion A Public Relation professional who counted over 500 different
definitions for PR was known as :-Correct Answer Rex Harlow
Your Answer Rex Harlow
Multiple Choice Single AnswerQuestion The advertising objective is a part of :
Correct Answer Long term objective
Your Answer Long term objective
Multiple Choice Single Answer
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Question The PR practitioner has to understand and be skilled in theusage and application of all :-
Correct Answer Communication Media
Your Answer Mass Media
Select The BlankQuestion In print media rates depends upon the size, Colour and
_______Correct Answer Position
Your Answer Number of words in the ad.
True/FalseQuestion Erik Thovaldson named the island as greenland.
Correct Answer True
Your Answer True
Select The BlankQuestion The The release should end with ' -30-' or ________
Correct Answer "****"
Your Answer ????
True/FalseQuestion The first advertisinment on A & F pears bought a picture tilted
"bubbles" was launched in 1886.Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion The corporate identity is represented in form of
Correct Answer Letter Head , Business Cards , Brochure
Your Answer Letter Head , Business Cards , Brochure
Multiple Choice Single AnswerQuestion While scheduling the press conferences be aware of the :-
Correct Answer Media Deadlines
Your Answer Press
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Multiple Choice Multiple AnswerQuestion In nineteenth century food processing industry began famous
and reputed names which came into lime light wereCorrect Answer Nestles , Cadburys , Kellogs
Your Answer Nestles , Cadburys , Kellogs
Multiple Choice Multiple AnswerQuestion A PR practitioner have access to a lot of information and are
constantly in touch with news sources related to :-Correct Answer Technology Advancements , Social Changes
Your Answer Technology Advancements , Social Changes , Political Changes
Select The BlankQuestion Public ________ is stronger than legal right or miltary might.
Correct Answer Opinion
Your Answer Opinion
True/FalseQuestion A PR practitioner acts as a sensor of social change.
Correct Answer True
Your Answer False
Select The BlankQuestion Cities where the local press usually gives a favourable
_______ for press conference.Correct Answer Coverage
Your Answer Coverage
Match The FollowingQuestion Correct Answer Your Answer
Cadbury Product Brands Brand Image
NGOs Political Parties or Educational Institutes
Political Parties orEducational Institutes
Smirnoff, TATA, Ford Family Brands Creators Brands
Mercedes, Ponds Creators Brands Brand Identity
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Multiple Choice Multiple AnswerQuestion A some what humorous detour on the road of Public Relation
history lies in :-Correct Answer Exaggerations , Real Estate promotion
Your Answer Plausible , Real Estate promotion , Uninhabited
Multiple Choice Multiple AnswerQuestion There are three type of situtations in which you can paln an
interview with a journalist these are :-Correct Answer Proactive , Reactive , Crisis
Your Answer Proactive , Reactive , Crisis
Multiple Choice Multiple AnswerQuestion Research planning includes
Correct Answer Designing a questionnaire , Data Collection , Tabulation,Analysis and Results
Your Answer Designing a territory , Data Collection , Tabulation, Analysis andResults
Multiple Choice Multiple AnswerQuestion In advertsement collateral material refers to
Correct Answer Brochures , Video Tapes , Product Leaflets
Your Answer Insertions , Video Tapes
True/FalseQuestion A PR should have skills in making speeches.
Correct Answer True
Your Answer True
Select The BlankQuestion Organisations use a variety of spokespersons depending upon
the ________and the audience.Correct Answer Message
Your Answer Facts
Multiple Choice Single AnswerQuestion Advertising that is delivered directly to the consumer by mail
refers to
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Correct Answer Direct Mail
Your Answer Speed Mail
Multiple Choice Single AnswerQuestion A press conference should be called when there's a reason for
:-Correct Answer Two way communication
Your Answer News to tell
Select The BlankQuestion Traditionally the PR program is divided into ________.
Correct Answer Internal & External programs
Your Answer Management & Shareholders
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LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Multiple AnswerQuestion A number of activities at the community level that are practised
are :-Correct Answer Cleaning up the neighbourhood , Providing Summer jobs for
youth , Practicing environment protection drivesYour Answer Organising Blood Camps , Practicing environment protection
drives , Cleaning up the neighbourhood
Multiple Choice Single AnswerQuestion A crisis by its very nature comes :-
Correct Answer Unannounced
Your Answer Unannounced
True/FalseQuestion The art director and the copy writer work together as a team.
Correct Answer True
Your Answer True
Multiple Choice Multiple AnswerQuestion What should the feature story highlight?
Correct Answer Unkown facet , Product , Cause
Your Answer Unkown facet , Cause
True/FalseQuestion Influencer acts as a consultant.
Correct Answer True
Your Answer True
Select The BlankQuestion he ________ revolution led to number of inventions that had an
impact on communications.Correct Answer Industrial
Your Answer Industrial
Multiple Choice Single Answer
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Question Those who work for the organization are called as :-
Correct Answer Internal Public
Your Answer Internal Public
True/FalseQuestion Corporate success depends on a workforce.
Correct Answer False
Your Answer True
Multiple Choice Single Answer
Question The sole of the advertising is to :-
Correct Answer Sell
Your Answer Sell
Multiple Choice Single AnswerQuestion A successful advertisment works when it fulfills desire and
Correct Answer Need
Your Answer Need
Match The Following
Question Correct Answer Your Answer
General Research Basic or Theorticalresearch
Basic or Theorticalresearch
Primary Research Fresh Data Fresh Data
Secondary Research Data already available Data already available
Customised Research Specific Research foradvertiser Specific Research foradvertiser
Multiple Choice Single AnswerQuestion Harvard college developed the first fund raising :-
Correct Answer Brochure
Your Answer Advertisement
Multiple Choice Multiple Answer
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Question The PR practitioner advises management on preparing thepolicy frame works and also develops systems forimplementation, they also make sure that no job candidates are
discriminated against any particularCorrect Answer Caste , Race , Creed or Religious order
Your Ans