- 1. ADVERT PITCH
- 2. Organisation American Heart Association Life is why
- 3. General Aim What am I hoping to accomplish? How will my
advert help people? Can you only help yourself?
- 4. Target Audience 15 to 19 year olds Male and female No
specific social class Values Lifestyle Primary/Secondary-
Audience
- 5. Primary Research Focus group Questionnaire
- 6. Secondary Research Statistics Organisation Help
- 7. The Message Exercise Eat healthy Live a healthy
lifestyle
- 8. Form Of Advert Documentary Realism
- 9. Story Or Narrative Beginning Middle End
- 10. Distributing My Advert E4 ITV Channel 4 Channel 5
- 11. Ethical Constraints
- 12. ANY QUESTIONS?