Social Media Metrics

. . . our brand is the sum of many parts . . .

The Social Loop

Source: Wayne Smallman

Strategy

Flickr: aussiegall/Louise Docker

Create BuzzListen

METRICS MANTRA:“You can’t manage what you can’t measure.”

Start with end goal in mind

To lower bounce rate.

To improve page views, time spent.

To establish a killer keywords list.

To have and to hold RSS.

Who’s coming to our site?

Tool: Google Analytics

Benchmarking against sites of similar size

Traffic Sources/Keywords

local.google.com

www.crazyegg.com

www.enquisite.com

Other Free Analytics Tools.Should we try them out?

RSS Feed Measurement Tools Who’s subscribing to us?

Tracking Subscribers and Reach

Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.

Tracking Subscribers and Reach

Reach is the total number of people who have taken action - viewed or clicked - on the content in your feed.

Using Excel, let’s measure trends over time

What Are Your Ideas (Yari)?