Website Redesign (ABT.ORG)A Luke & Melanie Production
Website Redesign Luke & Melanie
Friday, October 21
CURRENT SITE INSIGHTS REDESIGN GOALS
INDEX
REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
Beautiful Images
Lot’s of information available
Users were able to navigate the site with
ease
Site not optimized for mobile
Not taking advantage of all the available
space
Duplicates of information
Information spread out with too many links
Social content not highlighted
+ -
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
Create a site that’s fully optimized for the web and mobile, that’s easy to use and utilizes
current content to reflect the modern beauty of the American Ballet dancers and
performances.
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
SERVICES PRICE
Planning $5,000
UX/UI $5,000
Content Support $3,000
Testing/Launching $5,000
Development $10,000
Programming $6,000
Support $3,000
Post Launch Design Services
$3,000
SUBTOTAL $40,000*
OUR TEAM
*Non-Profit Discount Applied
CURRENT SITE INSIGHTS REDESIGN GOALS REDESIGN PROPOSAL NEXT STEPS
● Sign-off on proposal● Kick-off relaunch planning
● Conduct additional user testing● Develop proposal for on-site ticketing
THANK YOU!
APPENDIX
STYLE TILE
MOBILE SKETCHES
MOBILE SKETCHES
MOBILE SKETCHES
MOBILE SKETCHES
DESKTOP SKETCHES
DESKTOP SKETCHES
WIRE FRAMES
SITE MAP
● SEE WHAT’S ON / VIEW THE SEASON CALENDAR○ BUY TICKETS
● VIEW DANCERS● SEE PROGRAMS / CLASSES
○ SIGN UP ○ AUDITION
● JOIN - BECOME A MEMBER / DONOR ● CONTACT● GENERAL SEARCH● SHOP GIFT SHOP● VIEW GALLERY OF PAST PERFORMANCES / VIEW ARCHIVE ● AUDITION FOR THE COMPANY● WORK FOR ABT ● FIND OUT ABOUT ABT
○ STAFF○ BOARD○ NEWS
USER TASKS
HEURISTIC -
MATCH BETWEEN SYSTEM & THE REAL WORLD
HEURISTIC - CONSISTENCY & STANDARDS
The bottom nav bar is not on
every page, disappears for the
user.
Users have to scroll down the page in order to view the next image in the gallery, or previous.
Add in navigation arrows at the top of the image, so that the user doesn’t have to scroll to the bottom.
Inefficient use of screen space - pages are treated as ‘paragraphs’
Doubling up on clickable buttons
Login page hidden within Membership & Support
Mobile vs. Desktop