Nestle
About Nestle Pakistan
Nestlé has been serving Pakistani consumers since 1988
Convenience is at the heart of the Nestlé philosophy, and our aim is to bring products to people's doorsteps.
History of services
our commitment to excellence in product safety, quality and value.
we are committed to serving our country and its people.
Customization
Company’s offerings:
Company’s offerings:
Successful product:
NESTLE MILKPAKMilk you get is of the finest quality.A 250 ml glass of NESTLÉ MILKPAK
contains 27-30% of Calcium, 15-18% of Protein, 31-34% of Phosphorous, 6-9% of Vitamin A and 160-169 Kcal of energy.
Marketing campaign:
Product Price Promotion Placement
Targets:
All social classesAll areas of pakistanTo remain market leader in pakistan Best quality
Targets achieved:
Market leaderTaste Quality Generate desire revenue
Reasons for sucess
Good milk collection methodUHTQuality assurance Availability Brand nameGood distribution channel
Comparatively unsuccessful product
Low Fat Hi-Calcium MilkStronger Bones, Smarter You!
Marketing campaigns:
Price Health beneficialPlacement
Targets:
Diet and health conscious peopleFulfill the daily requirements for the bodyFamily packingIndividuals
Targets could not achieved:
Could attain the desire targets Good not get the attention of targets
customersCould not attain the desire market share
Reasons for unsuccessful
Improper promotion Advertisement Target class Taste
Improper placement Week distribution channel Unavailability
Suggestions:
Placement should be good More availability
More advertisement in print and electronic medias Larger target class maintain taste and quality
Any question