Abercrombie & Fitch Co.Yang Han02/11/2011
Products
History •1892 elite outfitter of sporting and excursion
goods•1977 closed flagship store•1978 name was revived•1988 was sold to the clothing-chain operator
Income Statement ( Chart From Annual Report 2009)
Financial position
•Profit margin in the industry ANF 64.3% J. Crew 46.38% GAP 40.54% American Eagle 38.79%
•ANF has the best control over its costs compared to its competitors.
Management Information System•Retail system
•Financial system
•Merchandising system
Supply Chain & Selling Seasons
•209 supply vendors
•Supplier product quality standards
•Spring & fall selling seasons
Marketplace
•Direct-to-consumer operation
http://www.abercrombie.com/webapp/wcs/stores/servlet/home_10051_10901_-1
•In-store experience