Download pdf - A Visual Guide to Facebook Ad Types

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Ampush is an ad technology company and Facebook Strategic Preferred Marketing Developer (sPMD) helping brands and direct response advertisers

achieve performance at scale with Facebook Ads. Ampush delivers advertiser ROI with its fully managed ad technology (AMP Social Marketing Platform)

across mobile and desktop native advertising platforms. Learn how our solutions can work for you at ampush.com.

Facebook® is a registered trademark of Facebook Inc.

Marketing Developer (sPMD)

A Facebook Strategic Preferred

San Francisco | Chicago | New York

ampush.com | [email protected]

1.877.AMPUSH.1

Facebook has

o achieve simplicity

reference gu

campaign managers with

Facebook has


Facebook has

Facebook has



400px

400px

400px

209px

400px150px

360px

600px618px

292px560px

560px

210px560px

Image ratio:4:3

Mobile AppInstall AdGoal: User acquisition,conversion andmeasuring app installs(CPI)Text: 130 max char.(90 recommended)

Page PostPhoto Ad

Goal: Awareness andengagement

Text: 110 max char.(90 recommended)

Page PostLink Ad

Goal: Awareness,acquisition, and

conversionText: 100 max char.

(90 recommended)

Title: 1-2 (~60 char.)Domain Link: 1 line(~30 char.)Description: Up toone line (~30 char.)

Photo PagePost VideoGoal: Awareness andengagementText: 110 max char.(90 recommended)

Page LikeAd

Goal: Page likesText: 110 max char.

(90 recommended)

Image ratio:1.91:1

Video ratio:16:9

Image ratio:8:3

Image ratio:4:3

Video ratio:16:9

1GB, 20 min

with the creat

across their adv

for brands in or

the best ad p


with the creat

across their adv

for brands in or

the best ad p


Facebook has


Page Post PhotoGoal: Awareness and engagementText: 500 max char, remaindertruncated (90 recommended)

Page Post VideoGoal: Awareness and engagementText: 500 max char, remaindertruncated (90 recommended)

Page Post Link Goal: Awareness, acquisition,and conversionText: 500 max char. (90 recommended)Title: 1 -2 lines (25 char.)Domain Link: 1 line (30 char.)Description: 2-3 lines (90 char.)

Page Like AdGoal: Page likesText: 500 max char.(90 recommended)

Image ratio:1.9:1

Image ratio:8:3

Facebook has made a number of changes to streamline its advertising products in order to help brands achieve targeted reach across the mobile and desktop

News Feed. This infographic is designed to assist campaign managers based on our experience achieving proven results with Facebook ads.

A Visual Guide To Facebook Ad Types

Domain AdGoal: Website conversion

and online salesTitle: 24 char.Title: 90 char.

Image ratio:1:39:1

with the creat

across their adv

for brands in or

the best ad p


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