A STORY OF GROWTH LED BY THE CLUBS
2000/01 2014/15
184
1,920
ACCUMULATED AUDIENCE (M)
2000/01 2014/15
360
22,659
BROADCASTING TIME (HOURS)
+1043 % +6294 %
46M
Euroleague Basketball Digital Visits
7.3M
2000/01 2014/15
+630 %
3,565
8,129
Euroleague Average In-Arena Attendance
2000/01 2014/15
+228 %
2014/15 2000/01
24 Clubs
151 – 167 Games
24 Clubs
246 – 254 Games
+80 Games per
season
+15 significant
Technical Rules changes applied
• More Spectacular Games • More Dynamic • More Drama • Better Product
2000/01
2014/15 2000/01
32 NEW ARENAS
MADRID 2015 BOLOGNA 2002
Attendance 12,987 Journalists on site 699 Partners & VIPs 1,805 Accreditations 1,930
Attendance 7,878 Journalists on site 228 Partners & VIPs 180 Accreditations 242
+925 % (Revenue)
: THE FINAL FOUR
2000/01 2014/15
75
Broadcasters
2000/01 2014/15
18
202
Territories
+500 % +1122 %
+1750 % (Revenue)
TURKISH AIRLINES: 2010-2020
A GAME CHANGER IN MARKETING THE LEAGUE
TURKISH AIRLINES: 2010-2020
WIDENING THE WORLD OF BASKETBALL Click PLAY to see the full recap
14 COUNTRIES
32 CLUBS
10,000+ PEOPLE REACHED
Broadcast
95 %
2015
REVENUE
2000 REVENUE
Sponsorship & Advertising
12 % Broadcast & Digital
+360 %
35 %
53%
Other
Sponsorship & Advertising
5%
DECISION MAKERS Our Shareholders – Clubs &
Leagues
31 General Assemblies
24 Working Groups
120+ Formal Decisions
36 Executive Boards
2015-18 The Growth Continues
2012/13 2013/14 2014/15 2015/16 2016/17 2017/18
SEASON TO SEASON ECONOMIC CLUB DISTRIBUTION
Distribution 2012-15
Distribution 2015-18
47.3%
Growth Catalysts
o Broadcasting, Digital & Streaming
o Sponsorship & Advertising
o New Markets & Events
THANK YOU!