Grofers
The second iteration of Grofer’s Orange Bag sale went live
on 10th August this year. Standing tall on their claim of a
100% cashback, the leading online grocer introduced a
digital registration window a week before the sale for an
exclusive VIP pass. Who wouldn’t want to be a VIP, right?
Especially when such amazing offers are at stake!
The campaign was targeted to
customers who have purchased
grocery online in the past or are most
likely to purchase grocery given their
past transaction history.
To identify prospective customers in 13 cities who were
most likely to purchase Grocery online and redirect them
to the Grofer’s app for driving registrations. For users who
did not have the Grofer’s app, the campaign redirected
users to the app store & generated app installs for the
platform as well.
Brief
Objective
Results
5000App Installs
1500VIP Pass Registrations
Segmentation
Clicks Delivered
CTR Delivered
3X the number of
clicks estimated
more than platform
benchmarks
50%
Since the idea was to
maximise registrations
and get quality traffic on
their platform, Grofer’s
opted for a ‘cost per click’
model for the campaign.
3x
VIP Pass Signups for GOBS Campaign