8 - 11 JUNE 2020
EVENT DATE: 8 - 11 JUNE 2020WEBSITE: https://conferences.marketing-interactive.com/content360-sg/
EVOLVE WITH US: NAVIGATE THEFUTURE OF CONTENT MARKETINGTO DRIVE BUSINESS PERFORMANCE.
#CONTENT360WEEK
SCAN THE QR CODE TO KEEP UPDATED ON LATEST
AGENDA AND SPEAKERS
FOR MORE INFORMATION ABOUT CONTENT 360,CONTACT OUR FRIENDLY PROJECT MANAGERS:
REGISTRATION AND GENERAL ENQUIRIES
THAILAND, VIETNAM & CAMBODIAJessy KohProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9673 9038
MALAYSIAMohanesh KumarProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9895 3365
PHILIPPINES & AUSTRALIACzarina SolomonHead, Project ManagementEmail: [email protected]: +65 6423 0329Mobile: +65 8112 6351
SINGAPOREJason LeeProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9673 9038
INDONESIA & BRUNEIDzulfiqar RohimAssistant Head, Project ManagementEmail: [email protected] Tel: +65 6423 0329Mobile: +65 9678 9958
CONTENT 360
We’ve all been talking about it. Now it’s time to put words into action!With that, MARKETING-INTERACTIVE is proud to be going virtual with its most successful flagship event Content 360. While this decision wasn’t taken lightly, we believe it’s the right one. With no clear visibility on when travel, gatherings and regulatory measures will return to normal, it’s time to do what so many of you are already doing – turning this new reality into an opportunity to adapt, evolve and create value. Join Content 360 Week and learn how to build a strategic content marketing plan that is responsive to change. Clearly and visually align strategic initiatives to business goals in your content. Navigate and adjust marketing spend and plans to global instability due COVID-19. Develop a content marketing strategy to help senior leaders of customer-facing teams.Create adaptable marketing programs and messaging to changing consumer context. Spaced out over 4 days to prevent screen-viewing burnout, Content 360 Week will feature sought-after speakers from across the region, who will be on stand-by to answer your questions LIVE. Join us online, from the comfort of your home, office or favourite work spot!
WHAT’S NEW in 2020? If you enjoy live webinar workshops and think you will benefit from having a pre-conference workshop to get hands on in brushing up your content marketing prowess, you have the perfect opportunity to do so on 8 June 2020 with live Q&A sessions with the trainer.
ABOUT THEVIRTUAL CONFERENCE
1CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
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About Learning & Development Asia
CONTENT 360SHARE THEIR EXPERIENCESPAST ATTENDEES
Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!
Valuable conference! If you want to stay in the game and learn how content creation, SEO strat-egy, and the way consumers search for what they need - this is a great opportunity to learn!
This conference allowed me to talk to many dif-ferent brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!
Personally for me, connecting with themarketing practitioners enriched myunderstanding of content and what a key ingredient it is. The speakers spoke at thevery heart of it.
I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.
This is a conference well-worth attending! I walked away with many initiatives and ideas toimplement back at work!
2 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
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WHY ATTENDCONTENT 360 WEEKAs a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:
What you will gain from this conference:• Personalisation It is still a challenge for most brands to create personalised experiences at scale. Personalisation has been proven to be one of the keys to successful engagement, which is why Dynamic Content (i.e. content that is tailored based on your profile) is of such high interest.
• Saturation and Content Panic Syndrome Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.
• Measurement and Insights Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.
• Tech overdose Marketers are drowning with choice when it comes to solutions/tools for content management, distribution, amplification, and curation that will seamlessly complement and integrate with their overall strategy. They want a clearer idea of what will really drive their campaigns and content marketing forward.
If you do not have the answers to all these challenges nor have put in place the perfect solution for your content marketing needs; then you need to be part of CONTENT 360 WEEK.
Chief Marketing OfficerChief Communications Officer
Chief Creative OfficerChief Customer Officer
CEO / Managing DirectorEditor-in-chief
Content MarketingDigital Marketing
Social MediaCreative ServicesCommunicationsPublic Relations
User Experience / UX Editor-in-chief
Agency PrincipalAgency Account ManagerClient Success Manager
UX Designer / Web DesignerPPC, SEM, and
Content Strategist
VPs / Directors / Head / Managers ofC-Suite Agencies / Consultants
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About Learning & Development Asia
Manager
Executive Top Management
VP / Director
9%
28%
52%
11%
SENIORITY
200
Delegates
70
Companies
20
Speakers
Travel Arts / Entertainment
Business Services
Consumer Products
Education
Financial Services
Energy / Utilities
Government
Property / Construction
Marketing-Media
HR Services
Hospitality
Healthcare / Pharmacy
IT Telecoms
Logistics Services
Marketing-Agency
5%7%
8%
6%
2%
8%
13%5%
6%
5%
6%
1%
5%
5%
10%
8%
INDUSTRY
WHOYOU WILL MEET
4 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
SOME OF THE PASTPARTICIPATING COMPANIES
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 5
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About Learning & Development AsiaSPEAKERS
Visit our website to get the latest updates on 2020's speakers.
AT OUR 2020 CONFERENCE
CHRISTABEL CHUASocial Media Personality & Entrepreneur@bellywellyjelly
NIKHIL KHAROOHead of PR & Partnerships, Asia PacificFitbit
JIAN HAO TANSocial Media Personality & Entrepreneur
@thejianhaotan
MARCO SPARMBERGVP & Head of Content Development,
Marketing & CommunicationsDBS Bank
SU-ANN YEOWDeputy Head of Digital Marketing, Asia PacificAllianz SE
6 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
MARCUS HOFounder
Brew Interactive
SHIREESH MISHRAVice President of Marketing AnalyticsCiti
KHUSHBOO BENANIHead of Content, InfluencerMarketing & Brand AdvocacyDiageo India
AUDRA PAKALNYTEHead of Strategic Initiatives & PR
Fave Group
JOHN HAMILTONCorporate Director,Marketing Communications,Asia PacificFour Seasons Hotels and Resorts
TREVOR HALEChief Communication OfficerINFINITI
SPEAKERS
Visit our website to get the latest updates on 2020's speakers.
AT OUR 2020 CONFERENCE
JEAN THOMASChief Marketing OfficerPomelo Fashion
AKIRA MITSUMASUVice President of Global Marketing
Japan Airlines
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 7
RACHIT DAYALFounder & CEOHappy Marketer
STU LLOYDChief Executive Officer
Hotheads Innovation
MICHELLE YIPChief Marketing OfficerLazada Singapore
DENISE KELLERProducer, Director & Presenter
Keller Media
ANTON REYNIERSRegional Strategic Partnership Lead,
Creative AgenciesGoogle
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About Learning & Development Asia
SPEAKERS
Visit our website to get the latest updates on 2020's speakers.
AT OUR 2020 CONFERENCE
JEAN MADRIDManaging Editor
Unilever
MICHAŁ SZANIECKIManaging Director SEAT & CupraVolkswagen
CHRISTOPHER DAGUIMOLGroup Director Brand Communications
ZALORA Group
SOPHIA ONGVice President of Marketing
ST Engineering
VERIYANTA KUSUMAHead of Community & Social MarketingTraveloka
MARK KHOODigital Marketing & E-commerce DirectorResorts World Sentosa
DAVID TSEGlobal Esports Director
Razer Inc.
SIVA JAYARAJVP, Head of Marketing & ExperiencesPrudential Assurance Company Singapore
ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my
At the Edge of
Content Tech
• Hypertargeting content to maximise conversions along the entire customer journey• Content marketing strategies during crisis and post-crisis• Redefine customer journey with dynamic content
Content Marketing ROI
• Incorporate On-Brand storytelling into content marketing campaigns• Scaling Personalisation through adaptive content for omnichannel marketing delivery• Winning formula for successful content collaborations and coalitions
OPENING KEYNOTE: CREATE COMPETITIVE ADVANTAGE WITH NEW TECH
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EndemicContent
• Leverage consumer sentiment with targeted community based content• Manufacture content and grow consumer base with esports• Mastering Native Advertising: Choosing the right content and context for winning marketing campaigns
ContentManagement
& Measurement
• Re-imagine content to convey brand purpose• Design content architecture for brand affinity• Build sustainable content models to prevent burnout & content panic syndrome
OPENING KEYNOTE: RE-IMAGINING CONTENT: HOW PRUDENTIAL MADE THE LEAP FROM VOLUME TO VALUE
ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my
• Employee activism: Convert employees into content brand ambassadors
• Create impressions via micro-moment content marketing• Pushing boundaries of a traditional media drive with new tech
The Future of Content Strategy
• The shift from volume metrics to value metrics to obtain better results• Unifying art & science: Balancing data and creativity in creating compelling and quality content• Omni-channel content vs omni-channel marketing;
what’s the difference?
OPENING KEYNOTE: KILLER CONTENT CREATION: HOW INFINITI PUSHED THE BOUNDARIES OF A TRADITIONAL MEDIA DRIVE WITH NEW TECH
What’s Trending in Content
PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020
MORNING WORKSHOPS
8.50am Prepare to log in
9.00am
Morning Workshops Begin (Choose 1 of 3)
Workshop A: Killer email content – techniques that work (Basic/Intro)• Let’s be honest. Almost none of us were trained to write for such a cluttered, saturated and
overcrowded media landscape. But because it’s so cluttered, making an impact on the first attempt matters more than ever before. Email writing, when done right, can be a huge boost to your marketing efforts. This workshop is perfect for newer marketers looking to hone their skills with the written word.
STU LLOYDChief Executive OfficerHotheads Innovation
Workshop B: Conversion Rate Optimisation (Intermediate) • You’ve got their interest, now what? This workshop will diss the key components required
for a successful conversion optimisation strategy. Explore methods used to help large brands and smaller startups optimise websites and digital campaigns to achieve their maximum potential. We’ll be taking a hard look at uncovering user motivation, wants and needs, and how to prioritise the elements of optimisation that work best for driving more leads and sales.
Workshop C: Aligning content marketing with business goals (Advanced)• Designed for experienced practitioners who are required to justify all of their brilliant ideas
against a commercial background. Stop doing content for content’s sake and get real about strategies that makes sense for your business. This 3 hour masterclass is the perfect place to sharpen your content strategy blade.
11.00am End of Morning Workshops
AGENDA
12 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
MARCUS HOFounderBrew Interactive
PRE-CONFERENCE WORKSHOPS - MONDAY 08/06/2020
1.50pm Prepare to log in
AFTERNOON WORKSHOPS
2.00pm
Afternoon Workshops Begin (Choose 1 of 3)
Workshop A: Social Media Content Marketing (Beginner) • Get ready for a comprehensive introduction to using content on today’s social media
platforms with the highest traffic. Understand the opportunities and challenges of utilising content marketing on platforms like Facebook, LinkedIn, Twitter, WeChat, Instagram, Reddit, LINE, TikTok etc.
Workshop B: Search-Optimised Content Best-Practices (Intermediate)• This might not be the complete guide to optimising content for SEO, but it’s a great place to
start! Get a head start by employing top keyword and user intent research, great design and messaging, as well as technical SEO content issues.
RACHIT DAYALChief Executive OfficerHappy Marketer
Workshop C: DIY Video Content Production (Intermediate)• With the emergence of live video and the era of micro-moment marketing, sometimes a
marketer has got to be able to skip the labored production cycle and get their video out quickly themselves. This crash course in video content production will introduce you to life-saving shortcuts, and make it that much easier for your team to bring your marketing to life.
4.00pm End of Afternoon Workshops
AGENDA
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 13
AGENDACONFERENCE DAY 1 - TUESDAY 09/06/2020
8.50am Prepare to log in
9.00am
Opening Keynote: Content’s Next Frontier Of Creating Competitive Advantage With New Tech• Recognising the new mediums of content that are changing the game• Going beyond emotional storytelling to capitalise on the age of hyper-connectivity• The future of content personalisation in music, eSports, chatbots, live video and beyond
AT THE EDGE OF CONTENT TECH
9.35am
Volkswagen Case Study:Hypertargeting content to maximise conversions along the entire customer journey• Curating content to drive attention for early prospects by juggling emotional vs rational messaging• Optimising content by using 1st/2nd/3rd party data to focus on right audiences• Deliver content by using 1-2-1 and 1-2- video chats as interactive content to replace
standard digital formats
10.10am
Content Marketing in the age of COVID-19:Driving demand effectively without exploitation• Understanding consumer behaviour in times of uncertainty• The Do’s and Don’ts of marketing during a pandemic• Balancing short-term needs with long-term brand building
10.45am Screen-time break
10.55am
Getting Personal: Redefining The Customer Journey With Dynamic Content • Tailoring content for the individual consumer in the context of personalisation• Going beyond one-time transactions• Crafting truly meaningful 1:1 content experiences
JEAN MADRIDManaging EditorUnilever
14 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
AKIRA MITSUMASUVP, Global MarketingJapan Airlines
MICHAŁ SZANIECKIManaging Director SEAT & CupraVolkswagen Group
CONFERENCE DAY 1 - TUESDAY 09/06/2020
CONTENT MARKETING ROI
11.30am
Fireside Chat:Incorporating on-brand storytelling into your content marketing campaigns• Forging connections through visual mediums• Establishing a trendsetter mindset to your content• Boosting engagement by staying focused on your content’s core value
12.05pm
Scaling Personalisation through adaptive content for omnichannel marketing delivery• Delivering a consistent message by branding content together across multiple platforms• Creating seamless content experiences to match platforms with needs• Building content to leverage consumer experience
12.40pm
Panel Discussion: Stronger together: Winning strategies for successful contentcollaborations and coalitions• Maximising your brand’s ROI by getting the most out of brand partnerships• Evaluating the function of B2B vs B2C collaboration strategies• Measuring the success of a content collaboration
1.15pm End of Day 1
MICHELLE YIPChief Marketing OfficerLazada Singapore
ANTON REYNIERSRegional Strategic Partnership Lead,Creative AgenciesGoogle
AGENDA
CHRISTOPHER DAGUIMOLGroup Director Brand CommunicationsZALORA Group
JOHN HAMILTONCorporate Director,Marketing Communications, Asia PacificFour Seasons Hotels and Resorts
NIKHIL KHAROOHead of PR & Partnerships, Asia PacificFitbit
AUDRA PAKALNYTEHead of Strategic Initiatives & PRFave Group
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 15
CONFERENCE DAY 2 - WEDNESDAY 10/06/2020
8.50am Prepare to log in
9.00am
Re-imagining Content: how Prudential made the leap from volume to value• Moving beyond commercial intent – The value of Purpose• Re-imagining content to convey brand purpose• Personalised journeys vs traditional mass touch points
ENDEMIC CONTENT
9.35am
Mastering Localisation By Leveraging Consumer Sentiment With Targeted Community-based Content • Tapping into like-minded, peer-based communities• Staying authentic by utilising the power of localised content• Creating community-based content marketing opportunities
10.10am
Game On! How Brands Are Using eSports To Manufacture Content And Grow Their Consumer Base • Understanding eSport’s role in the SEA Games by marketing it on the right channel• Introducing competitive eSports to the traditional sports competition scene• Aligning product with content without losing its natural connection with the industry
10.45am Screen-time break
AGENDA
VERIYANTA KUSUMAHead of Community and Social MarketingTraveloka
DAVID TSEGlobal Esports DirectorRazer Inc.
SIVA JAYARAJVP, Head of Marketing & ExperiencesPrudential Assurance Company Singapore
16 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
AGENDACONFERENCE DAY 2 - WEDNESDAY 10/06/2020
CONTENT MANAGEMENT & MEASUREMENT
10.55am
Designing a content architecture for brand affinity• Transforming content marketing into media publishing• ‘Time spend’ as the new success measure• Building an always-on content pipeline for an non-media brands
11.30am
Panel Discussion: Building Sustainable Content Models To Prevent Burnout, Content Panic Syndrome And Loss Of Consumer Interest• Preventing content burn-out by establishing strategies for long term success• Reinventing your own content formula for application for brands• Balancing commercial needs with demand of consumers by utilizing infinite content
options rightfully
12.05pm End of Day 2
CHRISTABEL CHUASocial Media personality and Entrepreneur@bellywellyjelly
DENISE KELLERProducer, Director & PresenterKeller Media
KHUSHBOO BENANIHead of Content,Influencer Marketing & Brand AdvocacyDiageo India
MARCO SPARMBERGVP & Head of Content Development, Marketing & CommunicationsDBS Bank
JIAN HAO TANSocial Media Personality@thejianhaotan
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 17
CONFERENCE DAY 3 - THURSDAY 11/06/2020
8.50am Prepare to log in
9.00am
Killer Content Creation: How Infiniti pushed the boundaries of a traditional media drive with new tech• Mining and creating content authentic to your brand• Experiential exponential: producing compelling content for participants and owned channel• Maximizing integration and collaboration across platforms and functions to repurpose content
WHAT’S TRENDING IN CONTENT?
9.35am
Creating actionable content by building data-driven content marketing strategy • Mining fresh insights that lead to cut through creative• Optimizing creative campaigns through data and feedback• Understanding the importance of data and creativity in content
10.10am
Employee Activism: Converting Your Most Critical (And Overlooked) Audience Into Content Brand Ambassadors• Creating an effective internal content strategy to turn employees into influencers• Establishing a shared identity that’s high on emotional engagement• Initiating guidelines to enhance the image of your budding content creators
10.45am Screen-time break
10.55am
Creating Indelible Impressions Via Micro-Moment Content Marketing • Understanding the principles of micro-moment content marketing• Recognising the individual consumer’s specific context• Maximising micro-moment through content delivery systems
SOPHIA ONGVice President, MarketingST Engineering
AGENDA
JEAN THOMASChief Marketing OfficerPomelo Fashion
18 CONTENT 360https://conferences.marketing-interactive.com/content360-sg/
TREVOR HALEChief Communication Officer INFINITI
AGENDACONFERENCE DAY 3 - THURSDAY 11/06/2020
THE FUTURE OF CONTENT STRATEGY
11.30am
Panel Discussion: Making The Shift From Volume Metrics To Value Metrics To Obtain Better Results• Setting value metrics that measure your business objectives• Measuring engagement and what constitutes ROI• Optimizing pricing strategy for high growth
12.05pm End of Conference
MARK KHOODigital Marketing and E-commerce DirectorResorts World Sentosa
SHIREESH MISHRAVice President of Marketing AnalyticsCiti
SU-ANN YEOWDeputy Head of Digital Marketing, Asia PacificAllianz SE
CONTENT 360https://conferences.marketing-interactive.com/content360-sg/ 19
As a sponsor of CONTENT 360 WEEK, you can potentially reach:
SPONSORS & PARTNERSLearn more about how we can help you achieve your mission-critical priorities and position your brand as the brand of choice for content and digital solutions. We have the right platform for you at CONTENT 360 WEEK and MARKETING-INTERACTIVE. BECOME OUR STRATEGIC PARTNER TODAY!
177,000 100,000 47,200 5,300FACEBOOK
FOLLOWERSEMAIL
CAMPAIGNCONTACTS
TWITTERFOLLOWERS
LINKEDINFOLLOWERS
to find out how you can partner with us to reach your target audience at conferences.marketing-interactive.com/content360-sg/
Contact Chua Soon Tzer at [email protected] or +65 9066 0353
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SPONSORSHIPBENEFITS
Put your brand in the spotlight.Through our integrated marketing campaign, you can gain extensive exposure and associate yourself with an event that your audience views positively. You can also explore speaking opportunities to position yourself as an authority and subject expert in the industry.
Position yourself as an industry leader.Showcase your innovative technologies and expert services directly to decision-makers, across the industry, by exhibiting at our event.
Transform leads into customers. More exposure means more interest. More interest means more leads!
WHO SHOULD SPONSOR
Content Marketing Agencies (PR, Media Specialist)
Content Management Solutions Providers
Content Intelligence Software Providers (Marketing Cloud)
Analytics and Measurement Providers
Content Distribution/Amplification Providers
Media Companies who offer Customised Content Production Services
Influencer Agencies and Networks
Event Organisers
Content Platforms
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PRICINGMAIN CONFERENCE ONLY
Register by 30 April From 1 May onwards
Early Bird Rate Standard Rate
SGD199 SGD349
* Unlimited access to presentation slide decks (subject to speakers consent)
MAIN CONFERENCE +2 PRE-CONFERENCE WORKSHOPS
Register by 30 April From 1 May onwards
Early Bird Rate Standard Rate
SGD299 SGD449
* Unlimited access to presentation slide decks (subject to speakers consent)
Don’t miss this opportunity to learn how you can future-proof your
content marketing strategy at CONTENT 360 WEEK. Visit
https://conferences.marketing-interactive.com/content360-sg/pricing
or scan QR code to secure your seats today!
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GET IN TOUCH
SPONSORSHIP & EXHIBITION OPPORTUNITIESChua Soon TzerRegional Commercial Director, SEA Email: [email protected]: +65 6423 0329Mobile: +65 9066 0353
SPEAKING OPPORTUNITIESPriya KarthikRegional ProducerEmail: [email protected]
WITH USREGISTRATION AND GENERAL ENQUIRIES
THAILAND, VIETNAM & CAMBODIAJessy KohProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9673 9038
MALAYSIAMohanesh KumarProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9895 3365
PHILIPPINES & AUSTRALIACzarina SolomonHead, Project ManagementEmail: [email protected]: +65 6423 0329Mobile: +65 8112 6351
SINGAPOREJason LeeProject ManagerEmail: [email protected]: +65 6423 0329Mobile: +65 9673 9038
INDONESIA & BRUNEIDzulfiqar RohimAssistant Head, Project ManagementEmail: [email protected] Tel: +65 6423 0329Mobile: +65 9678 9958
24 ACCELERATE HRconferences.humanresourcesonline.net/accelerate-hr-my
About Learning & Development Asia
THE SHORTLIST FOR PR AWARDS HASBEEN RELEASED! CONGRATULATIONS
TO THOSE WHO MADE THE CUT!
https://awards.marketing-interactive.com/pr-awards-sg/finalists
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Czarina SolomonCzarina Solomon+65 8112 6351 / +65 6423 0329 +65 8112 6351 / +65 6423 0329
[email protected]@marketing-interactive.com
THE SHORTLIST FOR PR AWARDS HASBEEN RELEASED! CONGRATULATIONS
TO THOSE WHO MADE THE CUT!
https://awards.marketing-interactive.com/pr-awards-sg/finalists
DISCOVER THE FINALISTS!
Brought to you by A publication of
Follow us on social media
#PRAWARDS
EnquiriesEnquiries
Czarina SolomonCzarina Solomon+65 8112 6351 / +65 6423 0329 +65 8112 6351 / +65 6423 0329
[email protected]@marketing-interactive.com
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